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Marketing and Branding strategies
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marketing, product, financial services, retail banks, banking, analytics, distribtuion, branding,marketing strategies,marketing strategy,strategies marketing,strategy marketing,sales and marketing,
Industry :
Banking
Functional Area : Branding |
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About "Marketing and Branding strategies" topic:
The main objective of every business is to grow and keep on profiting. Besides, what kind of entrepreneur would want to see their businesses fail? Although business has its risks, you, as an entrepreneur should know that you need to take risks in order for your business to flourish.Running a business isn't always smooth. There will be times that your business will be in danger of losing money or have decreased profit. Because of the ever-changing situation in the business world, you need to think of a marketing strategy to minimize risk and maximize profit. An accurate marketing strategy will help you to set specific goals for your company.
So let us have a discussion on this topic, do share your views on this...
So let us have a discussion on this topic, do share your views on this...
4 insight
, 5 debates
, 2 idea contests
, 5 question
on topic: "Marketing and Branding strategies"
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(rate this)
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Despite the hundreds and hundreds of billions of dollars being invested in M A activities, the word 'commodity' continues to be readily associated with banking, as if by way of explaining why it is so difficult for banks to differentiate themselves from competitors. Certainly, the products and services themselves may be so similar from one bank to another to be considered commodities, but there is one thing that can never be commoditized— a bank's brand. Brand is what ultimately defends banking from the doom of commoditization. When banks merge, their brands must reconcile. More often than not, one brand is going to be nurtured and one brand is going to be retired. Yet, too often in bank me...
Insight: "Post Merger Branding Strategies for M&A" deleted from your view.
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SHRIKANT MANOHAR DANKE
| Answered
| 1 year ago
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Strategy is important for customer's satisfaction.
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Jasmin Pawar
| Answered
| 1 year ago
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definitely it is important for right set of growth of organizations...
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Anand Hisaria
| Answered
| 1 year ago
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Yes it very crucial as it keeps you focused on your goals. Without strategies everything will be obscured.
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Answer: "Is marketing strategy important?" deleted from your view.
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Product
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58
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10
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Brand
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ricky P
| Argues in support of
"Product"
| 4 months ago
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Product's quality creates identity for the brand. consumer always identify the brand based on product attributes. for Eg: if you want to buy a soap you usually go for Lux a product from HUL. there the product Lux comes first. Lux made a...
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Saibal Ray
| Argues in support of
"Brand"
| 4 months ago
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A brand is born out of a quality product that sells like hot cakes. Definitely, product is important but a product is not a product if it does not have a brand that it builds over a period of time and graduates from 'producthood' to ' brandhood'.
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Akshay Rastogi
| Argues in support of
"Brand"
| 1 year ago
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I feel that Brand plays major role when you want people to come forward and give a try to your products. If we talk about FMCG products, if HUL or P&G comes out with some new product, we'll be doubtful but the trust factor for the brand will...
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Debate: "Which is more important ?" deleted from your view.
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The 'Nirma' success story of how an Indian Entrepreneur took on the big MNCs and rewrote the rules of business : It was in 1969 that Dr. Karsanbhai Patel started Nirma and went on to create a whole new segment in the Indian domestic detergent market.During that time the domestic detergent market only had the premium segment and there were very few companies , mainly the MNCs , which were into this business. Karsanbhai Patel used to make detergent powder in the backyard of his house in Ahmedabad and then carry out door to door selling of his hand made product.He gave a money back guarantee with every pack that was sold.Karsanbhai Patel managed to offer his detergent powder for Rs. 3 per kg w...
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Atul Kumar
| Commented
| 1 year ago
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Good knowledge you have shared. This proved that if you have a dream and proper plan to grow, no one can stop you and nothing come in between. Thanks for sharing.
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Sunita Mohapatra
| Commented
| 1 year ago
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Wonderful insight Chandra.... I have read this case during my college days. Thanks for posting, this will give a path to the young entrepreneur. One of the most successful company which made the FMCG giant HUL to change their strategy.
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Insight: "Marketing strategy by Nirma – Competitor Ko Dho Dala – Must Read" deleted from your view.
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1
to know abt ur needs & think abt company in which u want to work.
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Sandip Singhal
| Added idea
"to know abt ur needs & think abt company in which u want to work."
| 1 year ago
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to know abt ur needs & think abt company in which u want to work.
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Ideate: "how we get a suitable job?" deleted from your view.
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Naushad H.L.
| Answered
| 1 year ago
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I have been part of a BTL Promotion Company before... I have a straight take on it. WHATEVER IS DIRECT, HITS THE TARGET ! U communicate Directly with a Buyer or prospective Buyer, there are almost 80% chances that U wll be able to influence His /...
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Badri N Srinivasan
| Answered
| 1 year ago
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Thanks for the referral, Arikrishnan.. Above the line (ATL) , Below the line (BTL) , and Through the Line (TTL) , in organizational business and marketing communications, are advertising techniques. In a nutshell, while ATL promotions are...
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Answer: "What is "Below The Line Marketing"? " deleted from your view.
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not ethical
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40
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32
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ethical
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siddivineetkumar
| Argues in support of
"not ethical"
| 4 months ago
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2sheetal jadhav:- i am really sorry but the fact is even the company people are versed with the thought abt surrogate marketing its a primary fact in every field try and check u will find every branded company doing the same stuff trust me
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siddivineetkumar
| Argues in support of
"ethical"
| 4 months ago
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it is ethical in only certain products and has its own profits as well as side effects once the brand name is well versed to the market then there is a chance of losing the image of the parent product please tell me if i am wrong
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Sheetal Jadhav
| Argues in support of
"not ethical"
| 2 years ago
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I too agree with you, The very purpose of banning advertisements today is defeated by surrogate advertising. Here a different product is promoted using an already established brand name. Such advertisements help in contribute to brand recall....
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Debate: "is surrogate marketing ethical??" deleted from your view.
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marketing
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43
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4
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hr
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Vinoy Scaria James
| Argues in support of
"marketing "
| 1 month ago
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If marketing is the spinal chord then finance is the nerve centre.
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Ravindra Sharma
| Argues in support of
"hr "
| 1 year ago
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Sujatha, For marketing a product, as well as managing various other functions, human resource is necessary. It still does not make HR the backbone as what will humans make or sell. What would marketing purport to sell if there is no product so...
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Sujatha srivastava
| Argues in support of
"marketing "
| 2 years ago
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I agree with you deepak, best word to represent marketing. Yes marketing is the backbone of any business and then comes the HR and other department. If marketing is not there then other department cannot not survive. So to be successful be strong...
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Debate: "Marketing is da spinal cord of any company once displaced cannot be assembled " deleted from your view.
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Answer: "What do you think about the marketing of the the movie "2012"? Sumething special you have found in the marketing strategy?" deleted from your view.
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As you pass by North Mumbai’s busy Andheri Link Road, a gigantic billboard of Avatar catches the eye. James Cameron’s world of Pandora inhabited by the Na’vi with its brilliant blues, beckons as you crane your neck trying to sweep in the huge visual in one glance. This road is an important one for all marketeers across industries since it boasts a catchment which houses the city’s youngest demographic. And, critically, with four multiplex chains within a radius of two kilometers it also attracts much of maximum city’s cine-goer as well. The Avatar billboard is 10,000 sq feet – the biggest ever for a movie – and will be up there for the next two weeks. Since it’s part of a package, the exact...
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Makrand Bhave
| Commented
| 2 years ago
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I dont think so... Piracy will still be rampant and people who want to get kicks out of saying "I have seen Avtaar already.." will do so. Piracy leaks from the factions of the industry itself and thats really no secret and I am certainly not going...
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Insight: "Marketing takes a brand-new 'Avatar'" deleted from your view.
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Marketing Capsuls - Aflac How a "duck" transformed Aflac's brad recognition and improved Market Share? Background The American Family Life Assurance Company (later Aflac), founded in 1955, became the first company in the world to offer insurance against cancer, it best selling product till year 2000. It expanded its offerings significantly in 1980 and by the late 1990 it sold a verity of policies from Dental Care to short term disability and adopted an acronym "AFLAC" as its official name. The company excelled at providing policies that helped pay out-of-pocket expenses not covered by someone's primary insurer which was also known as supplemental insurance. Aflac was well respected in the industry and also got listed in Fortune's 100 best companies to work for in the US in 1999. By year 2000, the company was insuring 40 million people. Regardless of multiple insurance plans under its portfolio, the company's revenues were majorly dependent upon the sale of Cancer Insurance since...
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Marketing Capsuls - Aflac How a "duck" transformed Aflac's brad recognition and improved Market Share? Background The American Family Life Assurance Company (later Aflac), founded in 1955, became the first company in the world to offer insurance against cancer, it best selling product till year 2000. It expanded its offerings significantly in 1980 and by the late 1990 it sold a verity of policies from Dental Care to short term disability and adopted an acronym "AFLAC" as its official name. The company excelled at providing policies that helped pay out-of-pocket expenses not covered by someone's primary insurer which was also known as supplemental insurance. Aflac was well respected in the industry and also got listed in Fortune's 100 best companies to work for in the US in 1999. By year 2000, the company was insuring 40 million people. Regardless of multiple insurance plans under its portfolio, the company's revenues were majorly dependent upon the sale of Cancer Insurance since...
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Everyday we see more and more facebook pages getting created. The fact is that 80-90% of the pages have likes less than 250. Creating a brand is a tough job. The brands which have more likes are the ones which are already well-known and...
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Content marketing is undoubtedly one of the hot digital marketing terms of 2012, but there’s far more to identifying—and implementing—a successful content strategy than simply creating content. In fact, when considering the components of creating a content marketing strategy, writing is the easy part of the equation. In today’s increasingly crowded content marketplace, your brand needs to know how to not only create and implement a content strategy that will help you achieve your pre-determined goals, but also how to develop content that will also help you stand out in the stream. During a recent Marketing Cloud webinar, The Altimeter Group’s Charlene Li and Rebecca Lieb discussed “ Winning Content Marketing Strategies: Rebalance Your Organization to Deliver Effective Content .” At the centerpiece of the webinar was a recent study conducted by Rebecca with Zack Kirchner and Jaimy Szymanski. “ Content: The New Marketing Equation ” features input from 56 ecosystem...
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One more vuxury car is here. Price : styarting from 14.12lakhs Available in 3 variants . The all New Jetta is equipped with 2.0Litre, 4 cylinder CRDi engine with a maximum power output of 140PS @ 4200rpm and a maximum torque of 320 Nm @1750-2500 rpm. Mated to a 6 speed DSG gearbox and a Manual version, the new Jetta will have smoother gearshift and better responsiveness as compared to the older model. For ensuring optimum safety of its drivers and their co-passengers, the new Jetta will feature Electronic Stability Programme (ESP) and 8 Airbags to minimize injury in the event of an accident or collision. A 3-point belt for the center rear seat is also a welcome feature in this new version Luxury features include : Leather seat upholstery, a leather package for the steering wheel, handbrake and gear lever etc. Day time running lights, Cruise control, Hill Start Assist, an electrically adjustable driver seats, rear AC vents, a touchscreen entertainment system with an integrated CD...
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