Posted in Community :
Banking & Insurance Professionals |
Marketing & Branding |
Global Automotive Forum |
4 more ...
Marketing and Branding strategies
Tags :
marketing, product, financial services, retail banks, banking, analytics, distribtuion, branding,marketing strategies,marketing strategy,strategies marketing,strategy marketing,sales and marketing,
Industry :
Banking
Functional Area : Branding |
|
|
Follow this Topic |
more actions >>
|
About "Marketing and Branding strategies" topic:
The main objective of every business is to grow and keep on profiting. Besides, what kind of entrepreneur would want to see their businesses fail? Although business has its risks, you, as an entrepreneur should know that you need to take risks in order for your business to flourish.Running a business isn't always smooth. There will be times that your business will be in danger of losing money or have decreased profit. Because of the ever-changing situation in the business world, you need to think of a marketing strategy to minimize risk and maximize profit. An accurate marketing strategy will help you to set specific goals for your company.
So let us have a discussion on this topic, do share your views on this...
So let us have a discussion on this topic, do share your views on this...
4 insight
, 5 debates
, 2 idea contests
, 5 question
on topic: "Marketing and Branding strategies"
|
(rate this)
|
Despite the hundreds and hundreds of billions of dollars being invested in M A activities, the word 'commodity' continues to be readily associated with banking, as if by way of explaining why it is so difficult for banks to differentiate themselves from competitors. Certainly, the products and services themselves may be so similar from one bank to another to be considered commodities, but there is one thing that can never be commoditized— a bank's brand. Brand is what ultimately defends banking from the doom of commoditization. When banks merge, their brands must reconcile. More often than not, one brand is going to be nurtured and one brand is going to be retired. Yet, too often in bank me...
Insight: "Post Merger Branding Strategies for M&A" deleted from your view.
|
(rate this)
|
|
|
SHRIKANT MANOHAR DANKE
| Answered
| 1 year ago
|
|
Strategy is important for customer's satisfaction.
|
|
 |
Jasmin Pawar
| Answered
| 1 year ago
|
|
definitely it is important for right set of growth of organizations...
|
|
 |
Anand Hisaria
| Answered
| 1 year ago
|
|
Yes it very crucial as it keeps you focused on your goals. Without strategies everything will be obscured.
|
|
Answer: "Is marketing strategy important?" deleted from your view.
|
(rate this)
|
|
Product
|
57
|
VS |
10
|
Brand
|
 |
ricky P
| Argues in support of
"Product"
| 24 days ago
|
|
Product's quality creates identity for the brand. consumer always identify the brand based on product attributes. for Eg: if you want to buy a soap you usually go for Lux a product from HUL. there the product Lux comes first. Lux made a...
|
|
 |
Saibal Ray
| Argues in support of
"Brand"
| 1 month ago
|
|
A brand is born out of a quality product that sells like hot cakes. Definitely, product is important but a product is not a product if it does not have a brand that it builds over a period of time and graduates from 'producthood' to ' brandhood'.
|
|
 |
Akshay Rastogi
| Argues in support of
"Brand"
| 1 year ago
|
|
I feel that Brand plays major role when you want people to come forward and give a try to your products. If we talk about FMCG products, if HUL or P&G comes out with some new product, we'll be doubtful but the trust factor for the brand will...
|
|
Debate: "Which is more important ?" deleted from your view.
|
(rate this)
|
The 'Nirma' success story of how an Indian Entrepreneur took on the big MNCs and rewrote the rules of business : It was in 1969 that Dr. Karsanbhai Patel started Nirma and went on to create a whole new segment in the Indian domestic detergent market.During that time the domestic detergent market only had the premium segment and there were very few companies , mainly the MNCs , which were into this business. Karsanbhai Patel used to make detergent powder in the backyard of his house in Ahmedabad and then carry out door to door selling of his hand made product.He gave a money back guarantee with every pack that was sold.Karsanbhai Patel managed to offer his detergent powder for Rs. 3 per kg w...
 |
Atul Kumar
| Commented
| 1 year ago
|
|
Good knowledge you have shared. This proved that if you have a dream and proper plan to grow, no one can stop you and nothing come in between. Thanks for sharing.
|
|
 |
Sunita Mohapatra
| Commented
| 1 year ago
|
|
Wonderful insight Chandra.... I have read this case during my college days. Thanks for posting, this will give a path to the young entrepreneur. One of the most successful company which made the FMCG giant HUL to change their strategy.
|
|
Insight: "Marketing strategy by Nirma – Competitor Ko Dho Dala – Must Read" deleted from your view.
|
(rate this)
|
1
to know abt ur needs & think abt company in which u want to work.
|
|
Sandip Singhal
| Added idea
"to know abt ur needs & think abt company in which u want to work."
| 1 year ago
|
|
to know abt ur needs & think abt company in which u want to work.
|
|
Ideate: "how we get a suitable job?" deleted from your view.
|
(rate this)
|
 |
Naushad H.L.
| Answered
| 1 year ago
|
|
I have been part of a BTL Promotion Company before... I have a straight take on it. WHATEVER IS DIRECT, HITS THE TARGET ! U communicate Directly with a Buyer or prospective Buyer, there are almost 80% chances that U wll be able to influence His /...
|
|
|
|
Badri N Srinivasan
| Answered
| 1 year ago
|
|
Thanks for the referral, Arikrishnan.. Above the line (ATL) , Below the line (BTL) , and Through the Line (TTL) , in organizational business and marketing communications, are advertising techniques. In a nutshell, while ATL promotions are...
|
|
Answer: "What is "Below The Line Marketing"? " deleted from your view.
|
(rate this)
|
|
not ethical
|
40
|
VS |
32
|
ethical
|
 |
siddivineetkumar
| Argues in support of
"not ethical"
| 23 days ago
|
|
2sheetal jadhav:- i am really sorry but the fact is even the company people are versed with the thought abt surrogate marketing its a primary fact in every field try and check u will find every branded company doing the same stuff trust me
|
|
|
|
siddivineetkumar
| Argues in support of
"ethical"
| 24 days ago
|
|
it is ethical in only certain products and has its own profits as well as side effects once the brand name is well versed to the market then there is a chance of losing the image of the parent product please tell me if i am wrong
|
|
 |
Sheetal Jadhav
| Argues in support of
"not ethical"
| 1 year ago
|
|
I too agree with you, The very purpose of banning advertisements today is defeated by surrogate advertising. Here a different product is promoted using an already established brand name. Such advertisements help in contribute to brand recall....
|
|
Debate: "is surrogate marketing ethical??" deleted from your view.
|
(rate this)
|
|
marketing
|
40
|
VS |
4
|
hr
|
 |
Swagat narayan Sahoo
| Argues in support of
"marketing "
| 1 month ago
|
|
A Company will get Benefit by selling his product. and selling come's under marketing.so Marketing is da spinal cord of any company
|
|
|
|
Ravindra Sharma
| Argues in support of
"hr "
| 9 months ago
|
|
Sujatha, For marketing a product, as well as managing various other functions, human resource is necessary. It still does not make HR the backbone as what will humans make or sell. What would marketing purport to sell if there is no product so...
|
|
 |
Sujatha srivastava
| Argues in support of
"marketing "
| 1 year ago
|
|
I agree with you deepak, best word to represent marketing. Yes marketing is the backbone of any business and then comes the HR and other department. If marketing is not there then other department cannot not survive. So to be successful be strong...
|
|
Debate: "Marketing is da spinal cord of any company once displaced cannot be assembled " deleted from your view.
|
(rate this)
|
Answer: "What do you think about the marketing of the the movie "2012"? Sumething special you have found in the marketing strategy?" deleted from your view.
|
(rate this)
|
As you pass by North Mumbai’s busy Andheri Link Road, a gigantic billboard of Avatar catches the eye. James Cameron’s world of Pandora inhabited by the Na’vi with its brilliant blues, beckons as you crane your neck trying to sweep in the huge visual in one glance. This road is an important one for all marketeers across industries since it boasts a catchment which houses the city’s youngest demographic. And, critically, with four multiplex chains within a radius of two kilometers it also attracts much of maximum city’s cine-goer as well. The Avatar billboard is 10,000 sq feet – the biggest ever for a movie – and will be up there for the next two weeks. Since it’s part of a package, the exact...
 |
Makrand Bhave
| Commented
| 2 years ago
|
|
I dont think so... Piracy will still be rampant and people who want to get kicks out of saying "I have seen Avtaar already.." will do so. Piracy leaks from the factions of the industry itself and thats really no secret and I am certainly not going...
|
|
Insight: "Marketing takes a brand-new 'Avatar'" deleted from your view.
Other knowledge matching "Marketing and Branding strategies" topic
|
Activity:
1604 referals
,
19 arguments,
259 views
|
|
We see sales for branded items going on and on all round the year. The Christmas sale followed by the new year sale followed by Sankranti offers followed by Valentine's day sales and it goes on and on. In addition to this the there are so many......
|
|
Activity:
2 referals
,
3 arguments,
41 views
|
|
It is very risky to countinue vs It is an Aim
|
|
Activity:
150 referals
,
2 votes,
40 views
|
|
|
|
Activity:
10 referals
,
0 comments,
223 views
|
|
Company Brief:- Vini group of company has established in March 2010, a founder of company Mr. Patel had been working with Paras pharmaceutical as well as handle many brands of Paras pharmaceutical. Vini group of company is offering various cosmetic as well as healthcare products. As well, it has been released only cosmetic, skin care and hair care brands. There are few brands available in market like ‘White Tone Face Powder, Quco Hair perfume, 18 + Deodorant’. All brands are taking position in market as respectively segment and trying to cover up market share. Overall, brands are targeting on premium segment and more targeting to youth class categories. Recently, Vini group has released new body spray brand ”Fogg” for men and television commercial has already been released with good concept where no any other body spray brands have not been released advertisement yet. So, it can say that it will be U.S.P of ‘’Fogg”. Brand: - Fogg (Body Spray) Punch line: - Phir Khattam (Again...
|
|
Activity:
40 referals
,
3 comments,
195 views
|
|
SEO or search engine optimization has become an important part of online trades in the present days. It has become very tricky over time. The largest engines are Google, MSN and Yahoo . To appear in search engines like Google, your internet site must be listed in their listings or directories. Listing any website in these search engines’ directories means that these websites exist. If the website has similar contents when compared to other websites, there are chances of a stiff competition and chances of getting placed in the first few ranks of the search result decreases. But if the website is unique in its content, then without any competition, first rank in the search result is ensured. So, one must optimize a website with unique phrases or keywords in order to get listed in the top of search results. A few years ago, to get top listed, use of META key terms were common but with the technology evolving, it has become complex and tricky to optimize. There are many methods of...
|
Also check out www.sapjobsbangalore.com
Spring Core Jobs in India
Enterprise Java Beans (EJB) Jobs in India
Enterprise Java Beans (EJB) Jobs in India
Recent Knowledge in Topic (4)
|
|
We hear about the importance of business plans all the time, and many entrepreneurs would never... |
|
|
0 referals
0 comments,
0 views
|
|
|
|
Branding is a phenomenon confined to consumer products. Brand loyalty is a form of habitual,... |
|
|
0 referals
3 arguments,
330 views
|
|
|
in search of a brand manager profile or a marketing manager or a CS profile in a BTL agency ..... |
|
|
1 referals
1 votes,
254 views
|
|
|
Similar Topics
1 trends
, 5 insight
, 4 debates
, 4 idea contests
, 1 question
Developing a branding strategy can be one of the most difficult steps in the...
1 trends
, 9 insight
, 7 debates
, 4 idea contests
, 5 question
Multi Level Marketing (MLM) was the fastest growing sector of the direct...
2 debates
, 2 question
IPL provides marketers opportunity to study and learn from the game's...
1 trends
, 3 insight
, 1 debates
, 2 idea contests
To maximize the profits in international trade, an innovative and...
3 insight
, 2 debates
, 3 idea contests
Sponsored Jobs
