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Marketing and Branding strategies
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marketing, product, financial services, retail banks, banking, analytics, distribtuion, branding,marketing strategies,marketing strategy,strategies marketing,strategy marketing,sales and marketing,
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Banking
Functional Area : Branding |
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About "Marketing and Branding strategies" topic:
The main objective of every business is to grow and keep on profiting. Besides, what kind of entrepreneur would want to see their businesses fail? Although business has its risks, you, as an entrepreneur should know that you need to take risks in order for your business to flourish.Running a business isn't always smooth. There will be times that your business will be in danger of losing money or have decreased profit. Because of the ever-changing situation in the business world, you need to think of a marketing strategy to minimize risk and maximize profit. An accurate marketing strategy will help you to set specific goals for your company.
So let us have a discussion on this topic, do share your views on this...
So let us have a discussion on this topic, do share your views on this...
4 insight
, 5 debates
, 2 idea contests
, 5 question
on topic: "Marketing and Branding strategies"
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Despite the hundreds and hundreds of billions of dollars being invested in M A activities, the word 'commodity' continues to be readily associated with banking, as if by way of explaining why it is so difficult for banks to differentiate themselves from competitors. Certainly, the products and services themselves may be so similar from one bank to another to be considered commodities, but there is one thing that can never be commoditized— a bank's brand. Brand is what ultimately defends banking from the doom of commoditization. When banks merge, their brands must reconcile. More often than not, one brand is going to be nurtured and one brand is going to be retired. Yet, too often in bank me...
Insight: "Post Merger Branding Strategies for M&A" deleted from your view.
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SHRIKANT MANOHAR DANKE
| Answered
| 2 years ago
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Strategy is important for customer's satisfaction.
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Jasmin Pawar
| Answered
| 2 years ago
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definitely it is important for right set of growth of organizations...
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Anand Hisaria
| Answered
| 2 years ago
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Yes it very crucial as it keeps you focused on your goals. Without strategies everything will be obscured.
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Answer: "Is marketing strategy important?" deleted from your view.
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Product
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58
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10
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Brand
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ricky P
| Argues in support of
"Product"
| 1 year ago
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Product's quality creates identity for the brand. consumer always identify the brand based on product attributes. for Eg: if you want to buy a soap you usually go for Lux a product from HUL. there the product Lux comes first. Lux made a...
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Saibal Ray
| Argues in support of
"Brand"
| 1 year ago
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A brand is born out of a quality product that sells like hot cakes. Definitely, product is important but a product is not a product if it does not have a brand that it builds over a period of time and graduates from 'producthood' to ' brandhood'.
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Akshay Rastogi
| Argues in support of
"Brand"
| 2 years ago
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I feel that Brand plays major role when you want people to come forward and give a try to your products. If we talk about FMCG products, if HUL or P&G comes out with some new product, we'll be doubtful but the trust factor for the brand will...
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Debate: "Which is more important ?" deleted from your view.
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The 'Nirma' success story of how an Indian Entrepreneur took on the big MNCs and rewrote the rules of business : It was in 1969 that Dr. Karsanbhai Patel started Nirma and went on to create a whole new segment in the Indian domestic detergent market.During that time the domestic detergent market only had the premium segment and there were very few companies , mainly the MNCs , which were into this business. Karsanbhai Patel used to make detergent powder in the backyard of his house in Ahmedabad and then carry out door to door selling of his hand made product.He gave a money back guarantee with every pack that was sold.Karsanbhai Patel managed to offer his detergent powder for Rs. 3 per kg w...
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Atul Kumar
| Commented
| 2 years ago
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Good knowledge you have shared. This proved that if you have a dream and proper plan to grow, no one can stop you and nothing come in between. Thanks for sharing.
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Sunita Mohapatra
| Commented
| 2 years ago
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Wonderful insight Chandra.... I have read this case during my college days. Thanks for posting, this will give a path to the young entrepreneur. One of the most successful company which made the FMCG giant HUL to change their strategy.
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Insight: "Marketing strategy by Nirma – Competitor Ko Dho Dala – Must Read" deleted from your view.
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1
to know abt ur needs & think abt company in which u want to work.
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Sandip Singhal
| Added idea
"to know abt ur needs & think abt company in which u want to work."
| 2 years ago
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to know abt ur needs & think abt company in which u want to work.
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Ideate: "how we get a suitable job?" deleted from your view.
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Naushad H.L.
| Answered
| 2 years ago
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I have been part of a BTL Promotion Company before... I have a straight take on it. WHATEVER IS DIRECT, HITS THE TARGET ! U communicate Directly with a Buyer or prospective Buyer, there are almost 80% chances that U wll be able to influence His /...
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Badri N Srinivasan
| Answered
| 2 years ago
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Thanks for the referral, Arikrishnan.. Above the line (ATL) , Below the line (BTL) , and Through the Line (TTL) , in organizational business and marketing communications, are advertising techniques. In a nutshell, while ATL promotions are...
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Answer: "What is "Below The Line Marketing"? " deleted from your view.
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not ethical
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42
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32
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ethical
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Rathin Deb
| Argues in support of
"not ethical"
| 3 months ago
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Sheetal I agree with you. Very well said. Surrogate advertisement is unethical any day.
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siddivineetkumar
| Argues in support of
"ethical"
| 1 year ago
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it is ethical in only certain products and has its own profits as well as side effects once the brand name is well versed to the market then there is a chance of losing the image of the parent product please tell me if i am wrong
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Sheetal Jadhav
| Argues in support of
"not ethical"
| 3 years ago
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I too agree with you, The very purpose of banning advertisements today is defeated by surrogate advertising. Here a different product is promoted using an already established brand name. Such advertisements help in contribute to brand recall....
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Debate: "is surrogate marketing ethical??" deleted from your view.
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marketing
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43
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4
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hr
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Vinoy Scaria James
| Argues in support of
"marketing "
| 1 year ago
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If marketing is the spinal chord then finance is the nerve centre.
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Ravindra Sharma
| Argues in support of
"hr "
| 2 years ago
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Sujatha, For marketing a product, as well as managing various other functions, human resource is necessary. It still does not make HR the backbone as what will humans make or sell. What would marketing purport to sell if there is no product so...
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Sujatha srivastava
| Argues in support of
"marketing "
| 3 years ago
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I agree with you deepak, best word to represent marketing. Yes marketing is the backbone of any business and then comes the HR and other department. If marketing is not there then other department cannot not survive. So to be successful be strong...
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Debate: "Marketing is da spinal cord of any company once displaced cannot be assembled " deleted from your view.
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Answer: "What do you think about the marketing of the the movie "2012"? Sumething special you have found in the marketing strategy?" deleted from your view.
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As you pass by North Mumbai’s busy Andheri Link Road, a gigantic billboard of Avatar catches the eye. James Cameron’s world of Pandora inhabited by the Na’vi with its brilliant blues, beckons as you crane your neck trying to sweep in the huge visual in one glance. This road is an important one for all marketeers across industries since it boasts a catchment which houses the city’s youngest demographic. And, critically, with four multiplex chains within a radius of two kilometers it also attracts much of maximum city’s cine-goer as well. The Avatar billboard is 10,000 sq feet – the biggest ever for a movie – and will be up there for the next two weeks. Since it’s part of a package, the exact...
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Makrand Bhave
| Commented
| 3 years ago
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I dont think so... Piracy will still be rampant and people who want to get kicks out of saying "I have seen Avtaar already.." will do so. Piracy leaks from the factions of the industry itself and thats really no secret and I am certainly not going...
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Insight: "Marketing takes a brand-new 'Avatar'" deleted from your view.
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A brand is a name that distinguishes a product from others. It has its own identity in the market with its symbol and tagline. When we talk about brands in rural markets some of the names which come to our mind are Rajdoot Bikes,Ghari Detergent,Dolly TV and chic shampoo etc Findings indicated that good quality, value for money and sense of identity with brand were likely to act as key determinants of a FMCG brand in rural India. Better finish and good looks, recommendations from retailers were found be key determinants of a consumer durable brand in rural India. Lets throw some light on agro inputs also like pesticides, fertilizers, manure, seeds, tractors, harvesters, pumps and threshers etc. In this regards marketers are following market specialization strategy.HYV seeds are also becoming popular among the farmers. It is a known fact in rural areas that price plays an important role in rural markets for purchasing the products. Now the New Era of marketing is changing the...
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Free Style Marketing How many times have you been to a business conference that guided the world to sell things for free? Well, if you never heard about one, then you need to know about Nokia World 2007 Conference where Chris Anderson, Editor in Chief talks to the world referring to this. The campaign broke all the traditional rules of selling a service product. As per Chris, the new way to sell today has changed focus from the actual product to the complementary product or supporting product that could enhance the selling of original product. Chris talks about the new selling concept of 0 + 2 = 2 in contrary to the old concept of 1+1 = 2. Now, what the hell does he mean by this Maths..? Consider Company A that sells both - the products and the services on the same products. As per the traditional earning model Company A earned Rs 1 revenue from selling the product and Rs 1 revenue from the services on the product. The modern way of selling sacrifices the revenue on product to earn...
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Procrastination is a process by which an individual postpones taking actions they feel they ought to be taking. This postponement can be temporary, or it may drag on indefinitely, resulting in the desired action never being taken. Many people have problems with procrastination, ranging from simply putting things off until the last minute to actually failing to accomplish anything they set out to do because they continue to postpone it. There are a number of strategies for tackling procrastination, most of which involve reorganizing basic habits, and learning beneficial ways of thinking about individual tasks Essential to the idea of overcoming procrastination is the understanding that it is not an innate, or irreconcilable problem. Procrastination is a set of learned behaviors which get in the way of accomplishing specific goals. Like all learned behaviors, procrastination can be unlearned, and more productive methods of interaction can instead be achieved. Creating concrete to do...
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Nicholas Carr's article "IT Doesn't Matter" (Harvard Business Review, May 2003) challenges the value proposition for IT. He argues that as companies become more dependent on IT for their day-to-day operations, so the emphasis switches to managing availability, reliability and security. As such, businesses should manage IT as a commodity. Do you subscribe to the Carr view? Do you align IT with the business in a purely supportive role? But innovations within IT continue to create possibilities and options for businesses that did not exist before. But where IT engages the business, pro actively and as an equal, companies will be able to continue to deliver strategic advantage through IT. The following will be useful in assessing the level of business engagement: - to whom does the IT function report in your business? For example, the Board (where the CIO/IT director is a Board member), the CEO (who has a business development focus), the COO (who has a business operations focus) or the...
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