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Marketing: the evolution to the revolution
Tags :
marketing, branding, social media, market, products, facebook, twitter, social media marketing, digital marketing, e-mail marketing, mobile marketing, radio
Industry :
Consumer Durables, FMCG/Foods/Beverage, Internet, Advertising/PR/MR/Events, Retail Chain/Logistics
Functional Area : Getting Started, India, Branding, Consumer Sales, Digital marketing |
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About "Marketing: the evolution to the revolution" topic:
Marketing is very important for publicity of any product. We have seen that there has a lot of change inperceptions about marketing as well as the resource. The traditional approach was quite different where it took a lot of time for word to travel and products were limited to a certain geography. But now with better tools including internet/social media the distances have shortened. Of course this has made the competition cut throat too because now a consumer has so many options to choose from.
The topic will cover the modern approach of marketing and how it evolved and is now on its path towards a new revolution.
1 trends
, 2 insight
, 2 debates
, 1 question
on topic: "Marketing: the evolution to the revolution"
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Yes
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No
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AMISH
| Argues in support of
"No"
| 5 months ago
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FB/Twitter and other online social media is here to stay. This is not a short term success. Look at what happened in Egypt, Syria, Yemen, Bahrain. You will agree that these are outlets for your expressions. And culminate into a mass movement....
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kamal2247
| Argues in support of
"Yes"
| 6 months ago
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brands are based on advertisement and a type of monopolisic case where your product is totally difrremt compare to other
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Meena Deshmukh
| Argues in support of
"No"
| 6 months ago
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There are so many brands big and small on such social networkign sites that competition has increased. So amny brands cuase confusion and thus people cannot be loyal to one brand which is very important for a brand to make a mark. Perhaps this is...
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Debate: "Downward trend in facebook/twitter marketing in 2011 : was it a short term success ?" deleted from your view.
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Cache memory with great efficiency and a lot of feasible Ideas
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6
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0
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Cash..Tendency to accumulate Cash by any means
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Jaygopal Raghavan
| Argues in support of
"Cache memory with great efficiency and a lot of feasible Ideas"
| 7 months ago
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Actually you should have left it as an open question and seen the responses from other too stepians. I say it is the RISK taking ability which is the utmost quality and entreprenuer needs to succeed. Without this, even if he has all the cash and...
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SHRIKANT MANOHAR DANKE
| Argues in support of
"Cache memory with great efficiency and a lot of feasible Ideas"
| 7 months ago
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I want to support this side & views of Mr. Akshaya. & thanks for referral, Akshaya.
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Debate: "More significant attribute or a quality for an entrepreneur to succeed??.!!!!.." deleted from your view.
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(rate this)
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Every where social media, users are using social media by various purpose, Social media have made change the communication era. Social media have evolved the road where every people are engaging with each other at least once in a day and sharing much more various things. If we talk about marketing point of view, Social media became an important medium where companies are using social media as a part of their strategic planning. And, Social media has got success to developing profile SEO (Search Engine Optimization), SMO etc. who are working special on social networking sites as well as promoting products, update company information etc. “Traffic” word is become very popular for Social media...
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Gupta Jiiii
| Commented
| 6 months ago
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Now days more firm provided digital media optimization service for more traffic as Facebook, Linkedin, twitter etc.
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Insight: "Traffic, Traffic, Traffic !!!!!!!" deleted from your view.
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There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. This is the phase where you bring in new Customers and Clients. In order to get people on-board you will need to make a Business decision if you want to do aggressive marketing or have a subtle chronological effort. There are a couple of ways in which you could look at Acquisition: Forums: Join the industry / category based Forums. Forums have a good format of automatic giving your links in your signature. These are really good platforms if used properly. Do not spam. Competitors: Many a times joining competitors is good. Y...
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manish kumar
| Commented
| 7 months ago
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WOW A LOVELY POST TO KNOW EVERY SEO PERSON:)
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Makrand Bhave
| Commented
| 7 months ago
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Pervara, Interaction with a brand on social media platform means time at hand to move away from your social circle and over and above you need the right kind of questions which need to be engaging rather than lengthy and boring! The attention span...
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S. Muralidharan
| Commented
| 7 months ago
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Great insight Ms. Pervera. Only issue here is that, after all, social media is not a robust model to build on acquisition, retention and loyalty, as : (1) you are not owner of the site where you have total control of your business model; (2) you...
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Insight: "Acquisition, Retention, And Building Loyalty In Social Media" deleted from your view.
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(rate this)
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New stores, new formats, new retail destinations, new… review of claims (various announcements made in last 70 days) by the companies in the business of retail says that next five years will see thousands of crore being pumped in to open over 4,000 modern retail outlets in about 50 lakh square feet of space across India. It was about 70 days ago, when the companies winded up the financial year and started making announcements of their newly chalked-out plans. The retail news section, almost everyday, saw 2-3 retail companies (across all verticals and segments) announcing their top-line growth plans and claiming to open several outlets in the next 2-5 years. For instance, the latest announce...
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Business Management Consultant
| Commented
| 7 months ago
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Interesting information. Sometimes various retail stores can be a benefit to many areas.
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Trends: "New Formats/stores & retail destination for the new India " deleted from your view.
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Everyday we see more and more facebook pages getting created. The fact is that 80-90% of the pages have likes less than 250. Creating a brand is a tough job. The brands which have more likes are the ...
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Suresh Prasad Gupta
| Answered
| 14 days ago
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I don't think Tweeter/Facebook marketing has an edge over traditional and there are several reasons to conclude.
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chatur bangdu
| Answered
| 17 days ago
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Twitter/Facebook and other social media are just another medium like TV & radio for advertising. For me more important is a proper strategy(Simple answer. why should we buy your product?). If your strategy is not the best, then it doesn't matter...
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Anna George
| Answered
| 1 month ago
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Undoubtedly YES. In India there are 760million (adding 17m/month) users of internet. And out of them 90% possess a facebook Twitter Account. So whatever is posted in Facebbok soon makes instant impact among audience and very soon it gets...
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Answer: "Do you think twitter/Facebook marketing has greater impact than traditional marketing?" deleted from your view.
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