Posted in Community :
Marketing & Branding |
BattleGround for Sales Professionals |
Retail & Supply Chain Professionals |
1 more ...
Marketing to influencers called women............
Tags :
marketing to women, brands marketing to women, consumer sales, customer satisfaction, brand communication, brand demography, Indian brands, marketing in India,
Industry :
Advertising/PR/MR/Events, Consumer Durables, FMCG/Foods/Beverage, Retail Chain/Logistics
Functional Area : Homes, B2B Sales, Branding, Consumer Sales, Communication, Pricing |
|
|
Follow this Topic |
more actions >>
|
About "Marketing to influencers called women............" topic:
What do women want? It's increasingly the question that crores of rupees ride on. After all, they directly purchase or influence buying behaviour of over 80% of the categories that marketers pitch every day. So, how should one go about marketing to women.......
2 debates
, 1 idea contests
, 1 question
on topic: "Marketing to influencers called women............"
Prev1NextShowing 1 - 4 of 4
|
(rate this)
|
|
Yes
|
14
|
VS |
12
|
No
|
 |
Davies francis
| Argues in support of
"No"
| 20 hours ago
|
|
to my opinion advertisers classify these types of classification in orderto promote their brand ,so that more attetion can promote their brand in a simplistic way
|
|
 |
Saquib Alam
| Argues in support of
"Yes"
| 4 months ago
|
|
It is India after all. We have changed a lot in last 20 years. But our culture and values have not changed. Today more women are career oriented but in the family they have maintained the same status so even now brands simply classify things. It...
|
|
 |
Sheetal Jadhav
| Argues in support of
"Yes"
| 1 year ago
|
|
Yes in India its big time.....brands still classify women only to this particular set like bahu, biwi, beti and maa and not the recently time challenged working women. It's always in one of her 'doer' avatars, seldom understanding or reflecting...
|
|
Debate: "Are brands still into simplistic classification of women into bahu, beti, biwi, ma?" deleted from your view.
|
(rate this)
|
1
Moving from one way brand monologues to dialogues
2
Appeal to their emotional instinct !
 |
Jaygopal Raghavan
| Added idea
"Appeal to their emotional instinct !"
| 1 year ago
|
|
Women are emotional beings so appealing to that side of the brain makes things easy. Forget reasoning or realistic brand attributes. Just harp on an emotional outpouring or endorsement and you will have a winner on your hands.
|
|
 |
NATTERAJA R. ARIKRISHNAN
| Supported idea
"Moving from one way brand monologues to dialogues"
| 1 year ago
|
|
Yes Mr.Namrata, your views are right in dealing with such people.The sales and marketing relates to the art of persuasion. What the buyers want is the deciding factor in sales and that should be exploited to have the success in sales & marketing.
|
|
Ideate: "How to market to influencers called women??" deleted from your view.
|
(rate this)
|
|
Yes
|
32
|
VS |
6
|
No
|
 |
Pavan Kumar P N
| Argues in support of
"No"
| 1 year ago
|
|
Its just about bringing change. A product which has a neutral audience when made specific to a gender will surely draw attention. But its true the other way round as well. Even when a gender specific product is made neutral, it may receive...
|
|
 |
Shriniwas Ganesh Surwase
| Argues in support of
"Yes"
| 1 year ago
|
|
It is best tool of segmenting product according to the specific market segmentationthat is Based on gender.
|
|
 |
Purvi Ghosh
| Argues in support of
"Yes"
| 1 year ago
|
|
I think it does, because that is how things are being sold. Except for few products almost evrything is created on neutral basis and is given a gender for better sale. This is a marketing stratrgy which is aways worked and will work even in the...
|
|
Debate: "Gender marketing, giving product a sex.. works well??" deleted from your view.
|
(rate this)
|
do u realy hire d talent waiting outside just for one good call
 |
Abhijit Anand Prabhudan
| Answered
| 1 year ago
|
|
Why not? Anyone can have competency
|
|
 |
Mohammed Sarfaraz Alam
| Answered
| 1 year ago
|
|
hiring anybody depends on the requirements & available skill set.. its not about one call or two, its about matching the requirements & fulfilling organzational goals..
|
|
Answer: "waiting for just one call" deleted from your view.
Prev1NextShowing 1 - 4 of 4
Other knowledge matching "Marketing to influencers called women............" topic
|
Activity:
1 referals
,
3 arguments,
31 views
|
|
I dnt Think so vs I think so
|
|
Activity:
0 referals
,
5 comments,
667 views
|
|
Professor at IIM A was explaining marketing concepts: You see a gorgeous girl at a party. You go up to her and say, "I am very rich.Marry me!" That's Direct Marketing. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, "He's very rich.Marry him." That's Advertising. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say "Hi,I'm very rich.Marry me." That's Telemarketing. You're at a party and see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, "By the way, I'm very rich.Will you marry me?" That's Public Relations. You're at a party and see a gorgeous girl. She walks up to you and says, "You are very rich.." That's Brand Recognition. You see a gorgeous girl at a party. You go up to her and say, "I'm rich.Marry...
|
|
Activity:
1647 referals
,
18 answers,
398 views
|
|
Everyday we see more and more facebook pages getting created. The fact is that 80-90% of the pages have likes less than 250. Creating a brand is a tough job. The brands which have more likes are the ones which are already well-known and...
|
|
Activity:
2331 referals
,
10 comments,
274 views
|
|
One more vuxury car is here. Price : styarting from 14.12lakhs Available in 3 variants . The all New Jetta is equipped with 2.0Litre, 4 cylinder CRDi engine with a maximum power output of 140PS @ 4200rpm and a maximum torque of 320 Nm @1750-2500 rpm. Mated to a 6 speed DSG gearbox and a Manual version, the new Jetta will have smoother gearshift and better responsiveness as compared to the older model. For ensuring optimum safety of its drivers and their co-passengers, the new Jetta will feature Electronic Stability Programme (ESP) and 8 Airbags to minimize injury in the event of an accident or collision. A 3-point belt for the center rear seat is also a welcome feature in this new version Luxury features include : Leather seat upholstery, a leather package for the steering wheel, handbrake and gear lever etc. Day time running lights, Cruise control, Hill Start Assist, an electrically adjustable driver seats, rear AC vents, a touchscreen entertainment system with an integrated CD...
|
|
Activity:
4 referals
,
14 comments,
364 views
|
|
What could be the size of Indian Switch market ( Low Voltage)
|
Leading recruitment Firm
- Create a confidential Career Profile and Resume/C.V. online
- Get advice for planning their career and for marketing of experience and skills
- Maximize awareness of and access to the best career opportunities
Similar Topics
The origin of a child is a mother, a woman… She shows a man what loving,...
7 insight
, 2 debates
, 2 idea contests
2 insight
, 6 debates
, 3 idea contests
2 insight
, 2 debates
, 1 idea contests
, 1 question
2 insight
, 7 debates
, 1 idea contests
Integrated marketing communication, introduced in Finland in the late 80's,...
2 debates
Sponsored Jobs
