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Mobile Marketing

Marketing to Urban Youth

Tags : Youth marketing, mobile marketing, mobile marketing sms, mobile marketing trends, mobile content, mobile marketing and, mobile marketing campaign, mobile, marketing, mobile advertising, advertising, brand marketing,

Industry : Advertising/PR/MR/Events, Communications and Networking
Functional Area : Communication

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Marketers looking to bridge wireless technology and urban entertainment. This topic focusses on mobile and urban marketing. Let' share our inisghts on this.

1 trends , 1 insight , 1 debates on topic: "Marketing to Urban Youth"

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Mobile marketing now takes a bite of bluetooth

Your mobile’s bluetooth is the next big wisdom for admen and marketers. Step into a mall or temple, and your mobile complements its surroundings with local ads, special offers, merchandise, directions, aarti timings and what have you. All you need is to switch on the cell and ‘bluecasting’ takes over. While malls are making full use of this proximity marketing, as advertisers call it, retail chains, manufacturers of apparel, consumer durables and banks are also getting connected. Have faith, even temples in southern states are using it to the benefit of devotees. Coimbatore’s Vasavi temple is one such example. While companies provide discount coupons apart from freebies to lure them to their

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WebTV serials as marketing tool

Here is a lovely article i found on how young businesses brands can use WebTV serials to create a large bunch of followers. This will definitely help brand awareness and salience. However as the article states, what remains a challenge is- how can one can encash the positive attention and use it to enhance sales? But like every marketing challenge, i'm sure some young business will quickly crack the answer. That is what is so fun about following small business news, invariably the best and most practical marketing innovations spring from there not the haloed corridors of multi-million dollar marketing consultancies. http://www.businessweek.com/smallbiz/content/sep2009/sb20090929_680838.htm

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What & How, Indian Youth can bring changes in the system.

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Yes, Change is required

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Meena Deshmukh says : Youth is the driving force for any country. Most movements and revolutions failed or succeeded have always been driven by the youth of the nation. A country cannot think for tomorrow with yesterday's ideas. The youth would have a better...

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How Marketers can grab the attention of Youth effectively?

	Posted by: Kavitha Shankar, Sr/Principal Coresspondent, ABC Activity: 0 referals , 6 votes, 135 views
	Youth is the new area were the marketers are finding opportunities for business. And there are many players in the market who are concentrating on this same area. So there is a great competition among them to exploit this opportunity.How...

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What are the challenges in Youth Marketing?

	Posted by: Himanshu Pathak, Sr/Principal Coresspondent, Coresspondent Activity: 0 referals , 3 votes, 70 views
	Youth are the new class of consumers in the modern market and marketers are creating new strategies to grab this opportunities. But then also the marketers are finding it difficult to play in this market.what are the challenges in youth...

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How is Youth attitudes towards digital technology and media consumption influencing the Youth Marketing?

	Posted by: Himanshu Pathak, Sr/Principal Coresspondent, Coresspondent Activity: 0 referals , 2 votes, 63 views
	For grabing the new class of consumers that is youth,Marketers have to play along with the attitude of the youth. And as the attitude of the youth towards every thing keeps on changing there will be direct influence on marketing.So how is youth...

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Youth in today’s India a ‘silver spoon’ generation for Marketers???

	Posted by: Meena Deshmukh, Product/Brand Manager, Videocon Inds Activity: 36 referals , 22 arguments, 171 views
	In this new world consuming class of India's population of about 50 million is in the age band of 25-45 yrs. Most of the youth are working now and their consumption pattern has completely changed. They don't think twice before spending on......

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Are marketers doing enough with their mobile campaigns?

	Posted by: Abhinav Garg, Sales/BD Manager, Bharti Airtel Activity: 0 referals , 2 arguments, 139 views
	Consumers are engaging on mobiles at an ever-increasing rate.consumers report having received/viewed a mobile ad. However, even though consumers are seeing some mobile ads.With the sheer number of consumers and ads this seems like a large......

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Mobile Marketing

Marketing to Urban Youth

Marketers looking to bridge wireless technology and urban entertainment. This topic focusses on mobile and urban marketing. Let' share our inisghts on this.

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