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Mobile Marketing

 

Marketing to Urban Youth

Tags : Youth marketing, mobile marketing, mobile marketing sms, mobile marketing trends, mobile content, mobile marketing and, mobile marketing campaign, mobile, marketing, mobile advertising, advertising, brand marketing,
Industry : Advertising/PR/MR/Events, Communications and Networking
Functional Area : Communication
 
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About "Marketing to Urban Youth" topic:

Marketers looking to bridge wireless technology and urban entertainment. This topic focusses on mobile and urban marketing. Let' share our inisghts on this.

1 trends , 1 insight , 1 debates on topic: "Marketing to Urban Youth"
Your mobile’s bluetooth is the next big wisdom for admen and marketers. Step into a mall or temple, and your mobile complements its surroundings with local ads, special offers, merchandise, directions, aarti timings and what have you. All you need is to switch on the cell and ‘bluecasting’ takes over. While malls are making full use of this proximity marketing, as advertisers call it, retail chains, manufacturers of apparel, consumer durables and banks are also getting connected. Have faith, even temples in southern states are using it to the benefit of devotees. Coimbatore’s Vasavi temple is one such example. While companies provide discount coupons apart from freebies to lure them to their
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Here is a lovely article i found on how young businesses brands can use WebTV serials to create a large bunch of followers. This will definitely help brand awareness and salience. However as the article states, what remains a challenge is- how can one can encash the positive attention and use it to enhance sales? But like every marketing challenge, i'm sure some young business will quickly crack the answer. That is what is so fun about following small business news, invariably the best and most practical marketing innovations spring from there not the haloed corridors of multi-million dollar marketing consultancies. http://www.businessweek.com/smallbiz/content/sep2009/sb20090929_680838.htm
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Meena Deshmukh says :  Youth is the driving force for any country. Most movements and revolutions failed or succeeded have always been driven by the youth of the nation. A country cannot think for tomorrow with yesterday's ideas. The youth would have a better...
 
Other knowledge matching "Marketing to Urban Youth" topic
Activity: 0 referals , 6 votes, 136 views  
Youth is the new area were the marketers are finding opportunities for business. And there are many players in the market who are concentrating on this same area. So there is a great competition among them to exploit this opportunity.How...
Activity: 0 referals , 3 votes, 72 views  
Youth are the new class of consumers in the modern market and marketers are creating new strategies to grab this opportunities. But then also the marketers are finding it difficult to play in this market.what are the challenges in youth...
Activity: 0 referals , 2 votes, 65 views  
For grabing the new class of consumers that is youth,Marketers have to play along with the attitude of the youth. And as the attitude of the youth towards every thing keeps on changing there will be direct influence on marketing.So how is youth...
Activity: 36 referals , 22 arguments, 173 views  
In this new world consuming class of India's population of about 50 million is in the age band of 25-45 yrs. Most of the youth are working now and their consumption pattern has completely changed. They don't think twice before spending on......
Activity: 0 referals , 2 arguments, 140 views  
Consumers are engaging on mobiles at an ever-increasing rate.consumers report having received/viewed a mobile ad. However, even though consumers are seeing some mobile ads.With the sheer number of consumers and ads this seems like a large......
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