Posted in Community :
Mobile Marketing
Marketing to Urban Youth
Tags :
Youth marketing, mobile marketing, mobile marketing sms, mobile marketing trends, mobile content, mobile marketing and, mobile marketing campaign, mobile, marketing, mobile advertising, advertising, brand marketing,
Industry :
Advertising/PR/MR/Events, Communications and Networking
Functional Area : Communication |
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About "Marketing to Urban Youth" topic:
Marketers looking to bridge wireless technology and urban entertainment. This topic focusses on mobile and urban marketing. Let' share our inisghts on this.
1 trends
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on topic: "Marketing to Urban Youth"
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Your mobile’s bluetooth is the next big wisdom for admen and marketers. Step into a mall or temple, and your mobile complements its surroundings with local ads, special offers, merchandise, directions, aarti timings and what have you. All you need is to switch on the cell and ‘bluecasting’ takes over. While malls are making full use of this proximity marketing, as advertisers call it, retail chains, manufacturers of apparel, consumer durables and banks are also getting connected. Have faith, even temples in southern states are using it to the benefit of devotees. Coimbatore’s Vasavi temple is one such example. While companies provide discount coupons apart from freebies to lure them to their...
Insight: "Mobile marketing now takes a bite of bluetooth" deleted from your view.
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Here is a lovely article i found on how young businesses brands can use WebTV serials to create a large bunch of followers. This will definitely help brand awareness and salience. However as the article states, what remains a challenge is- how can one can encash the positive attention and use it to enhance sales? But like every marketing challenge, i'm sure some young business will quickly crack the answer. That is what is so fun about following small business news, invariably the best and most practical marketing innovations spring from there not the haloed corridors of multi-million dollar marketing consultancies. http://www.businessweek.com/smallbiz/content/sep2009/sb20090929_680838.htm ...
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Yes, Change is required
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No change required
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Meena Deshmukh
| Argues in support of
"Yes, Change is required"
| 2 years ago
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Youth is the driving force for any country. Most movements and revolutions failed or succeeded have always been driven by the youth of the nation. A country cannot think for tomorrow with yesterday's ideas. The youth would have a better...
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R.K.MALHOTRA
| Argues in support of
"Yes, Change is required"
| 2 years ago
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You are right.You should give some ideas also as WHAT CHANGES SHOULD BE DONE AND HOW.
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Debate: "What & How, Indian Youth can bring changes in the system." deleted from your view.
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Marketing Capsuls - Aflac How a "duck" transformed Aflac's brad recognition and improved Market Share? Background The American Family Life Assurance Company (later Aflac), founded in 1955, became the first company in the world to offer insurance against cancer, it best selling product till year 2000. It expanded its offerings significantly in 1980 and by the late 1990 it sold a verity of policies from Dental Care to short term disability and adopted an acronym "AFLAC" as its official name. The company excelled at providing policies that helped pay out-of-pocket expenses not covered by someone's primary insurer which was also known as supplemental insurance. Aflac was well respected in the industry and also got listed in Fortune's 100 best companies to work for in the US in 1999. By year 2000, the company was insuring 40 million people. Regardless of multiple insurance plans under its portfolio, the company's revenues were majorly dependent upon the sale of Cancer Insurance since...
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Why is using email marketing services sometimes a better option than direct mail? There are many options available to the business or charitable organization that is in need of a way to better communicate with their target audience. Two of the most popular are email marketing and direct mail. While both have their pros and cons, email is often a better option than its traditional counterpart. This article will explain why by highlighting some of the advantages it has over direct mail. Cost Effectiveness One of the best qualities email marketing has going for it is its low cost. The price you would pay to reach hundreds or even thousands of contacts is downright cheap in comparison to trying to connect with the same number of people with direct mail. More businesses are finding out that such traditional methods are cost prohibitive in today’s economy. With direct mail, you have to factor in the cost for creating your actual marketing materials, printing it all out, and mailing it to...
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