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Marketing to Young Consumers
Tags :
youth,marketing,consumers,India,future
Industry :
Consumer Durables, FMCG/Foods/Beverage, Retail Chain/Logistics
Functional Area : Business Policy, Business Processes |
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About "Marketing to Young Consumers" topic:
India's new class of consumers are young, affluent professionals in their 20s – 30s. Equipped with robust earning power, sophisticated education and cosmopolitan tastes in lifestyle, they are drawing the attention of many organizations as an increasingly lucrative market. These individualistic, highly mobile and “time-famined” achievers constantly keep themselves abreast of the latest trends. Difficult to reach with traditional media, marketers have to work even harder to innovate and stay relevant with this new generation of young, premium consumers. So here lets discuss how marketers can grab this opportunity and how they can attract this new class of consumers.
1 trends
, 3 insight
, 6 debates
, 6 idea contests
, 1 question
on topic: "Marketing to Young Consumers"
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(rate this)
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Influence
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84
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VS |
50
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Attraction
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ujjval jain
| Argues in support of
"Influence"
| 3 months ago
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One needs it.one finds it...one wants it....one search it..one wish it...one makes it....none of these....one creates demand for it....
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vijay raut
| Argues in support of
"Attraction"
| 3 months ago
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This is really a non issue. The consumer is influenced through various means of communication both ATL and BTL. However, if this is not packaged to attract his attention then all efforts would be down the drain. Once attention is grabbed and...
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Sheetal Jadhav
| Argues in support of
"Attraction"
| 1 year ago
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It is the attraction part of the product which first impresses a customer. If a product is not attractive it is difficult to influence a customer. So the more attractive the product is the more successful it is ........ :)
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Debate: "What drives a consumer to make a purchase ?" deleted from your view.
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(rate this)
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1
Dance with the Youth
2
"Home is Where the Heart Is"
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asif shaikh
| Added idea
"associate with youth emotion"
| 11 months ago
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today's youth is smarter and always have some sensational,adventurous and modest attitude towards life.one must understand their feeling before approaching them
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permeshwernath
| Added idea
"Media Advertisement "
| 11 months ago
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Create a media advt through which they can identify with that as one of them. Some of the ideal places are colleges where with the permission of the authority organize events related to the brand in which games, incentives, prizes to be given , in...
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Anthony G.
| Supported idea
"Creating profile in Myspace,Face book etc"
| 2 years ago
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Social media is but just 1 way of getting across to the young faces. While it is not the end all of advertising, it very well compliments the good ol formats of video, text advertising. One new concept is video email, which being in its infancy...
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Ideate: "How Marketers can grab the attention of Youth effectively?" deleted from your view.
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(rate this)
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Yes
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28
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VS |
10
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No
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sudhakar
| Argues in support of
"No"
| 4 months ago
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Today's youth are more wise than clever
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saroj g. deshmukh
| Argues in support of
"Yes"
| 12 months ago
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i think today's marketers in india and abroad are capturing mind youth in india by promoting interests and likings of the youth.
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Kavitha Shankar
| Argues in support of
"No"
| 2 years ago
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I don't think marketers can play a role here as the youth in India don't stick on to one brand and they keep on changing. So it will be difficult for the marketers to build strategies according to that.
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Debate: "Youth in today’s India a ‘silver spoon’ generation for Marketers???" deleted from your view.
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(rate this)
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Yes
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15
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VS |
1
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No
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NATTERAJA R. ARIKRISHNAN
| Argues in support of
"Yes"
| 11 months ago
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Your views are correct Mr.Amit Madhav.
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SHRIKANT MANOHAR DANKE
| Argues in support of
"No"
| 12 months ago
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Current ongoing trend is opposite of what you said, Mr. Hari. Many of us do purchasing just to get good or ongoing offer.
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Amit Madhav
| Argues in support of
"Yes"
| 12 months ago
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Market research is important when it comes to buying something important , costly and it is a long term investment we need to be careful think before we buy.If we don't think and purchase something just because the market is offering a good deal,...
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Debate: ""Its Impulsive and lack of timing and direction, not price worth"" deleted from your view.
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(rate this)
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1
Youth interested in fun
2
youth interested in fun
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asif shaikh
| Added idea
"youth interested in fun"
| 11 months ago
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Attracting and educating make youth more attentive by way of fun
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Anthony G.
| Added idea
"Technology And What Is Different."
| 2 years ago
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Other than the other social nwing outlets, and advertising, a concept I have played around with, being Mobile Video Advertising. How does the idea sound like, instead of those boring text sms'es you recieve a ping and a video opens up, displayin...
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Ideate: "How to target youth by mobile channel?" deleted from your view.
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(rate this)
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Yes it is Useful
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14
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VS |
4
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No, it is still need time to Rise
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Jasmin Pawar
| Argues in support of
"Yes it is Useful"
| 11 months ago
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yes definitely digital marketing is a new aspect in the field of marketing and is off course useful.
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Virag Shah
| Argues in support of
"No, it is still need time to Rise"
| 11 months ago
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Still it has to required to make more creative, innovative, effective as consumers/customers preference. Digital marketing is not run effectively. No doubt it growing slowly but still it require full fledge awareness as well as effectiveness....
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NATTERAJA R. ARIKRISHNAN
| Argues in support of
"No, it is still need time to Rise"
| 11 months ago
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Though the digital marketing is getting importance, still it needs to be leveraged with respect to products usage by the customers who need to know the creditability and durability of the products services. Thanks Ms.Darshana for the referral.
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Debate: "Rise of Digital Marketing" deleted from your view.
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(rate this)
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support
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7
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VS |
0
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debet
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sudhakar
| Argues in support of
"support"
| 4 months ago
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if national integration of water is the only soluton to over come the water crisis.
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Debate: "India�s water future to 2025�2050: " deleted from your view.
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(rate this)
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1
Lack of Self Confidence
2
Lack of support form parents
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R N Bhattacharyya
| Added idea
"Lack of Self Confidence"
| 3 months ago
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One should first understand himself with self respect, love and confidence.
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asif shaikh
| Added idea
"Lack of support form parents"
| 11 months ago
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today word is more competitive,those who can not keep pace and are not supported by parents are succumb to pressure generated by high expectation.
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Ideate: "What are the main reason behind youth committing suicide and why?" deleted from your view.
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(rate this)
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1
Flexibility & Ready To accept
2
Youth market today means - fast....very fast
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asif shaikh
| Added idea
"Flexibility & Ready To accept"
| 11 months ago
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today's youth changes mind with changes in technology,season and influencer
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Monica Verma
| Supported idea
"India have Largest Youth Population in World at around 60%"
| 1 year ago
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Indeed.India is placed in the middle stage of demographic transition and thus the boom in young population.Whatever little companies spend to promote their brand among youth has a greater effect due to better spread of word of mouth amongst youth.
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Venkatesham.G
| Supported idea
"Flexibility & Ready To accept"
| 1 year ago
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Todays generation is youth generation and they will try new things by opting new brand prodcuts. They are flexible in purchasing of new brand products to show them to the society and tell them that these brand products are good or bad to use.
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Ideate: "Why brands are striving to reach for the Youth market??" deleted from your view.
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(rate this)
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Gourav Sarmai
| Answered
| 3 months ago
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at this stage i'll suggest you to analyse your work & expand your knowledge as much as ypu can. also you must devote some time to learn from the actions of market leaders & most important be optimistic & confident.
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pradhnya meshram
| Answered
| 12 months ago
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Hi Himanshu, try to be different and distinctive to get noticed in the market.
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Answer: "Hi,i m himanshu. Will you tell me about market requirement?" deleted from your view.
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