Posted in Community :
Pleasing the Indian Consumer
Measuring Marketing ROI
Tags :
Marketing ROI, measuring marketing roi, indian consumer, consumer, indian consumer market, consumer behavior, consumer reviews, consumer price index, consumer marketing, consumer sales, consumer business, consumer market, consumer trends, consumer durables
Industry :
Management & Strategy Consulting, Advertising/PR/MR/Events
Functional Area : Consumer Sales |
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About "Measuring Marketing ROI" topic:
While marketing spend as a percentage of sales has increased over the last three decades, most of the increase in marketing spends has gone into short term trade promotions, as trade promotions are measurable. Now, similar accountability is being demanded from marketing spend focused on long term brand building. Marketers require marketing effectiveness frameworks that deliver speed of insight, a 360 view of business, ongoing RoI capability and actionability. Discuss on how marketers can track performance against all objectives and KPIs in real time, understand business drivers, their importance and profitability in the short and long term and simulate, and optimize, the business outcome of alternative spending scenarios.
2 debates
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on topic: "Measuring Marketing ROI"
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How do you measure the returns from advertising when not using new media? Let's say one runs an outdoor advertising campaign while also advertising in different magazines and then running a sales prom...
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sachin
| Answered
| 3 years ago
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The best idea is always feed back forms, where customer has to fill that how he came to know about the adv. When cust is on shop to buy the product comapny can ask him to fill the feedback forms also from internet buying companies always asks to...
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Dayanand Deshpande
| Answered
| 4 years ago
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A combination of the two advertising methodologies would appear to be a good measure. Analyzing website visits is easy, so measuring the visitor numbers over the course of an off-line campaign will indicate it's success or otherwise. It is...
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Answer: "How do you measure advertising ROI?" deleted from your view.
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Jaygopal Raghavan
| Answered
| 3 years ago
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Depends on what product category you are talking about. There is nothing called the best ROI. Best ROI will happen if the marketing you are entering into is a niche product and one that doesnt have competition. But again in some of the categories...
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Answer: "What type of marketing offers the best ROI?" deleted from your view.
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Debate: "I AM LOOKING FOR A BIG MANAGEMENT GROUP THAT DEALS IN COMMUNITY DEVLOPMENT AND SOCIAL SERVICES." deleted from your view.
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Yes
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No
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Ramdas Pawar
| Argues in support of
"No"
| 2 years ago
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Abhishek how to customize consumer durables as per the states requirement I don't understand. Consumer durables good are used and needed by an individual as per their needs. Something seems to be interesting. Could you explain how is that...
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Abhishek Nag
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"Yes"
| 2 years ago
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I believe it would be great to do as local business would accelerate at faster rate. Say different state has different requirement say for examples people in the North are mostly Veg so the refrigerator which we offer have both space for veg/...
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Debate: "How would it be if Consumer Durables goods are customzed as per the requirement of the state?" deleted from your view.
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My project is related to 4As. I want to know how can measure each of factors. Thanks
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Narges Delafrooz
| Answered
| 1 year ago
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I refer to this composite measure as '4As' which directly correlates to marketplace success: market value coverage = acceptability x affordability x accessibility x awareness. Could you please help me, how can measure each of the factors. Thanks
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John Jacob
| Answered
| 1 year ago
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I am not a marketing guy. I hope your 4A means analyze,attention,accept and action. Common sense tells me that you can measure these things using the same tools/methods that you usually use in marketing, like sales trends, sales reports, surveys,...
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Answer: "How can measure 4As?" deleted from your view.
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