Media buying and planning
Tags :
media planning, media buying, media buying and media planning ,online media buying, media buying agency, media buying companies, media buying services.
Industry :
Radio, TV & Films
Functional Area : strategy execution |
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About "Media buying and planning" topic:
Media Planning and Buying is an extraordinarily important part of your advertising campaign. Surprisingly this is the most commonly flawed part of the process. Discuss all the aspects of Media Planning & buying here......
1 trends
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, 5 idea contests
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on topic: "Media buying and planning"
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Media agencies are pointing to a 20 to 25 per cent dip in advertising expenditure after a flat growth in November and December 2008, with high profile service sectors like finance, airlines and hospitality leading the downward bound. Telecom and consumer goods firms are said to be advertising almost as usual. “Advertisers are looking at smarter ways of deploying investment. So monies have been reduced not through reduction in media, but more through cutting the flab,” N.P . Sathyamurthy joint president, , Lintas Media Group, told Hindustan Times. For example, an advertising campaign that was planned to run over six-seven weeks is now to run for four-five weeks, with intermittent gaps. A...
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Jay Makwana
| Commented
| 3 years ago
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We all hear of Advertising agencies will work like partners to progress and instead of fixed % of commission clients ill pay remuneration on Sales performance.. Will it become the order of the day ?
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Insight: "Agencies try new tricks as ad spends plummet " deleted from your view.
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1
Target marketing is the way
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Product Application
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saswati chakraborty
| Added idea
"It includes a series of steps"
| 1 year ago
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In order to launch a product economically off course there are certain factors which are to be taken into consideration. 1.Select the segment for which your product is suitable and target the marketing mix according to it.Position the product...
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Om Deshpande
| Supported idea
"Target marketing is the way"
| 1 year ago
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I fully agree with Sunil. Excellent answer. Create very specific targets, approach them pro-actively and make sure you can convert as many as you can into customers. This approach will require you to concentrate on a high conversion ratio. This...
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Ideate: "How to launch a product economically?" deleted from your view.
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buy
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2
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don't buy
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Gargi Sinha
| Argues in support of
"buy"
| 1 year ago
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Of course we should go for the updated technology...... What is the doubt in it ???
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Debate: "buy updated technology" deleted from your view.
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buy updated electonic devises
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3
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wait for next technology or never buy
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Ravi P Iype
| Argues in support of
"buy updated electonic devises"
| 1 year ago
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Always buy what you need and for best price.. No need to go for latest..Go for latest only if you know what it is and its feature and capability and how to use effectively
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Debate: "buying elcronics" deleted from your view.
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In India, assuming that a person has money, laptop is bought basically because it helps in multitasking people starting from making presentations to playing games to surfing net.same is possible via...
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sumitra dutta
| Answered
| 2 years ago
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People buy laptops because it is more easy to work with than mobile phones. Mobile phones with small screen size is not suitable for large volume of works to process. Even for students its not possible to do their works using a mobile phones,...
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Answer: "what makes people buy a laptop and what makes thm refrain fronm doig so assuming they have means to buy one?" deleted from your view.
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Answer: "How to start own TV channel in India" deleted from your view.
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1
Judgment Calls
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Deciding on the medium
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Jitena Kumar Rawat
| Added idea
"Judgment Calls"
| 3 years ago
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believe me this is very important, regardless of what media you have used used, for a given budget, planners must balance five trade offs which are, Reach - where the number of people who will see the ad at least once, frequency -the number of...
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Sudeep Tarafdar
| Added idea
"Deciding on the medium"
| 3 years ago
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According to me most of the time the selection of the core media is fairly predictable, like if the product category is mostly dominated by television and magazines, it's a sure bet that the next year's plan will continue to use the same media....
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Ideate: "Effective Steps to develop your media planning??" deleted from your view.
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1
Be sure that agency understands your business
2
Turn Around Time
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abhishek nanda
| Added idea
"Turn Around Time"
| 2 years ago
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The most common problem one faces with a creative agency is the turn around time.The time gap between the brief and the final creative needs to be minimised.It is comman for agencies to hide their incompatencies behind the garb of creativity.One...
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Shahnawaz Islam
| Added idea
"Relative Size"
| 2 years ago
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As per my experience, the advertising agency's size of client accounts should have a good match with the size of your account with them. If they are used to having advtg accounts which are much larger than yours then your work may be accorded...
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Saggu Ugandhar
| Supported idea
"Be sure that agency understands your business"
| 3 years ago
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I agree that the agencies coming forward should have insight on the business for which they are pitching. In addition an agency need to be equipped with comparitive study of the competition, which enables to come-up with different / innovative...
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Ideate: "Factors to consider when choosing an Advertising Agency for the business " deleted from your view.
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1
Market presence
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Brand building
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Arvind Shastry
| Added idea
"Market presence"
| 3 years ago
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In this global structure making market presence more important than ever, More people involved in decision making than before. And in different countries, they all need to know about publication to avoid gaps in the decision making chain and role...
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Parth Singh
| Added idea
"Brand building"
| 3 years ago
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A powerful media brand adds extra value for advertisers by association, Branding also needs, awareness, knowledge of its character,comprehension of its positioning in the product and they also conviction about its value they expect to treat brand...
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Ideate: "What do Media Planners expect from Business Publishers these Days ?" deleted from your view.
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Cross Media concept is becoming a trean these days. Each and every advertiser ig going in for this. A conference was held on Wednesday, March 30th, 2007 over 280 advertisers, ad executives, marketers and publishers on the West Coast gathered in the A.P. Giannini Auditorium in the Bank of America Building in downtown San Francisco to hear both sides of the table discuss cross-media advertising. A panel of leading media representatives from Dow Jones Integrated Solutions, MSNBC and Yahoo! presented the sell-side perspective while advertisers and agency executives representing Carat, DaimlerChrysler and ING Americas gave the buyers' view on cross-media advertising. In the ever-changing media e...
Trends: "Cross Media Advertising: Planning, Buying and Measuring" deleted from your view.
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Sony is yet again ready to layoff 10,000 employees. It is not clear if this will be from Japan or overseas. This makes us think that how unpredictable can working in big brands be. We normally think that we should go for a big brand instead of working for a small company but when incidents like this happen they tear away our dreams, make us rethink and take away our sleep. If a company is going to lay off so many people where would they go, what would they do and how will they move forward. We have no answer to these questions. According to Nikkei‘s sources, Sony might also request that its seven executive directors — including Stringer — return their yearly bonuses. Sony hasn’t officially confirmed the report, but Hirai is set to brief the company’s business plan on Thursday, March 12.
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There is so much Advertisments these days, they know that media is the major force for a brand to... |
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