Media Sales
Tags :
marketing in media, media sales marketing, media marketing company, media marketing research, media marketing communications.
Industry :
Radio, TV & Films
Functional Area : strategy execution |
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About "Media Sales" topic:
Topic on marketing in media, media sales marketing, media marketing company, media marketing research, media marketing communications.
1 trends
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• • • Home | Subscribe | Login | Earlier Issues | This issue • • • MAIL THIS PAGE Cover page January 1-15 2009 The Marketing of Ghajini Amir Khan’s buzz-cut was just one of the things that generated buzz for Ghajini. The hairstyle, that has been gradually invading our consciousness for months now, made sure that there was no getting away from the tattooed hulk. Marketing of a film today, however, as Ghajini is proving, is much more than creating a buzz around a haircut. What the makers of Ghajini also did was tie up with an apparel brand, toy stores, cinema halls and a mobile phone company. And more than anything, the hero of the film is not just giving the occasional in...
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Ramdas Pawar
| Commented
| 3 years ago
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Nice article Sujata, really very informative. Our Indian cinema industry must adopt this. This will help them a lot. Thanks for sharing...
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Yash Singh
| Commented
| 4 years ago
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Thanx sujata for sharing this important information. also i want to add that unconventional marketing is not only being adopted by the entertainment industry but by almost all the industries because they know that in today's times it has become...
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Sudeep Tarafdar
| Commented
| 4 years ago
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I want to add this not only Amir khan has adopted a new strategy many other movie makers are doing creative marketing. They are appointing researcher to do survey on that fact they are making movie what today's movie watcher want. U can feel that...
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Insight: "UNCONVENTIONAL MARKETING- IN ENTERTAINMENT INDUSTRY" deleted from your view.
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Tata Steel Ltd posted a consolidated quarterly net profit against market expectations of posting loss. Tata Steel reported a net profit of Rs8.14bn in October-December, compared to a consolidated net profit after minority interest and share of profit of associates of Rs14.16bn reported a year ago. Consolidated net sales for October-December rose to Rs331.91bn from Rs318.99bn reported a year earlier. MphasiS Group's revenue increased by 58.1% to Rs9.77bn for the quarter ended 31 January 2009 from Rs6.18bn for the corresponding quarter in the previous year. Operating profit during the quarter ended 31 January 2009 was Rs2.10bn, a growth of 246.6% as compared to operating profit of Rs6...
Trends: "Market News" deleted from your view.
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With the media environment becoming increasingly complex and rooted in the digital space, the existing marketing agenda and capabilities need to be re-tooled. A recent cross-industry study entitled Marketing Media Ecosystem 2010, says marketing organisations, agencies and media companies are finding it necessary to change at an unprecedented pace. The study details how marketers and their agencies must change in the face of convergence of media and technology, which is happening simultaneously with the fragmentation and personalisation of media, and is changing the connection between marketers and end users. Marketing Media Ecosystem 2010, which goes by the acronym MME2010, identifies prior...
Insight: "Marketing and Media Ecosystem 2010." deleted from your view.
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SUITABILITY
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COST PER CONTACT
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Amita Srivastava Yakhmi
| Added idea
"SUITABILITY"
| 3 years ago
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Some times the need of the hour is a broadcast medium, so venturing into new media is against the grain.
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Amita Srivastava Yakhmi
| Added idea
"COST PER CONTACT"
| 3 years ago
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Since finding the people is not always easy, cost per contact is very high, even if actual outlay may be small!
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Ideate: "What are the biggest barriers keeping marketers from trying emerging media?" deleted from your view.
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Advertisments in Books
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Ajay Bansal
| Added idea
"Advertisments in Books"
| 3 years ago
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Recently books are flooded with advertisement. A book named VAASTU SHASTRA was taken by one builder/real state guy. A recipe book on rice was taken a big rice brand. Wellness series books will be done by Hospital or pharma company. Tomorrow a...
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Ideate: "Books As Media, Will it be Successful?" deleted from your view.
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Other knowledge matching "Media Sales" topic
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Free Style Marketing How many times have you been to a business conference that guided the world to sell things for free? Well, if you never heard about one, then you need to know about Nokia World 2007 Conference where Chris Anderson, Editor in Chief talks to the world referring to this. The campaign broke all the traditional rules of selling a service product. As per Chris, the new way to sell today has changed focus from the actual product to the complementary product or supporting product that could enhance the selling of original product. Chris talks about the new selling concept of 0 + 2 = 2 in contrary to the old concept of 1+1 = 2. Now, what the hell does he mean by this Maths..? Consider Company A that sells both - the products and the services on the same products. As per the traditional earning model Company A earned Rs 1 revenue from selling the product and Rs 1 revenue from the services on the product. The modern way of selling sacrifices the revenue on product to earn...
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Activity:
46 referals
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26 comments,
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Hi Friends, I am sharing with the reviews of IBM on work culture, growth prospects salary, done by their employees. Please share your views. A Project Manager wrote: What I like about IBM: "IBM offers a very flexible working environment. In most cases, no one will ask you what time you come or go from office. Neither the logs of the swipe card will be analyzed to take some action against you in normal circumstances. In special circumstances, the company can even allow you to work from home. No blocking of internet or phones . All in all, you are "not" working in a jail. It has a wealth of knowledge..... " What I don't like about IBM: "Sometimes you feel that there are too many processes to follow. The company is so huge that it is a challenge to make people aware of existing processes. I have often seen it happening that sometimes small groups within IBM try to develop their own processes, often unaware that such a best practice already exists and can be leveraged. Ofcourses, Lou...
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8 comments,
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What could be wrong with the Stock Market? Today, the 1 standard deviation event occurred, Sensex numbers. Economy is predicted to grow at 10% next fiscal. Credit market working ok. No subprime troubles. Industrial numbers grew around 9% till this quarter compared to 7.8% last fiscal same time. American numbers very encouraging. Showing median of 20% less trouble than last year. What could be the explanation of the markets heading south, when it is supposed to give a 0.02% daily return. The reason can be the unprecedented upward movement of the Dow. The Quants there might not have expected the sudden surge in the index there. The hedge funds and mutual funds there depends heavily on leverage. For every 1 dollar of invested funds they can leverage beyond 10 times that. Then they short certain quantity of investment with the long position say like 70/30, 70 long and 30 short or 120/40 the same way. If their Quant models misbehave like there short positions start loosing...
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What could be the size of Indian Switch market ( Low Voltage)
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Written by Nisan Gabbay Facebook was launched in February 2004 by Harvard undergrad students as an alternative to the traditional student directory. Its popularity quickly spread to other colleges in the US by word of mouth, and the site now registers close to 15M monthly UVs and over 6B page views per month. Facebook has completed two rounds of venture financing at very high valuations, the first at a valuation of ~$100M and the second at ~$550M (valuations are unconfirmed). These valuations were driven by the multiple acquisition offers that Facebook has reportedly turned down (the latest was a rumored $750M offer). Facebook is already generating significant revenue, so despite all the valuation and web traffic metric hype, it has also established a very real business. Interviews conducted: Noah Kagan, early product manager for Facebook. Noah will soon release an e-book on Facebook, with good insight on the social networking space. You will be able to download the book at Noah s...
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