Media Sales
Tags :
marketing in media, media sales marketing, media marketing company, media marketing research, media marketing communications.
Industry :
Radio, TV & Films
Functional Area : strategy execution |
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About "Media Sales" topic:
Topic on marketing in media, media sales marketing, media marketing company, media marketing research, media marketing communications.
1 trends
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• • • Home | Subscribe | Login | Earlier Issues | This issue • • • MAIL THIS PAGE Cover page January 1-15 2009 The Marketing of Ghajini Amir Khan’s buzz-cut was just one of the things that generated buzz for Ghajini. The hairstyle, that has been gradually invading our consciousness for months now, made sure that there was no getting away from the tattooed hulk. Marketing of a film today, however, as Ghajini is proving, is much more than creating a buzz around a haircut. What the makers of Ghajini also did was tie up with an apparel brand, toy stores, cinema halls and a mobile phone company. And more than anything, the hero of the film is not just giving the occasional in...
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Ramdas Pawar
| Commented
| 2 years ago
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Nice article Sujata, really very informative. Our Indian cinema industry must adopt this. This will help them a lot. Thanks for sharing...
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Yash Singh
| Commented
| 3 years ago
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Thanx sujata for sharing this important information. also i want to add that unconventional marketing is not only being adopted by the entertainment industry but by almost all the industries because they know that in today's times it has become...
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Sudeep Tarafdar
| Commented
| 3 years ago
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I want to add this not only Amir khan has adopted a new strategy many other movie makers are doing creative marketing. They are appointing researcher to do survey on that fact they are making movie what today's movie watcher want. U can feel that...
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Insight: "UNCONVENTIONAL MARKETING- IN ENTERTAINMENT INDUSTRY" deleted from your view.
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Tata Steel Ltd posted a consolidated quarterly net profit against market expectations of posting loss. Tata Steel reported a net profit of Rs8.14bn in October-December, compared to a consolidated net profit after minority interest and share of profit of associates of Rs14.16bn reported a year ago. Consolidated net sales for October-December rose to Rs331.91bn from Rs318.99bn reported a year earlier. MphasiS Group's revenue increased by 58.1% to Rs9.77bn for the quarter ended 31 January 2009 from Rs6.18bn for the corresponding quarter in the previous year. Operating profit during the quarter ended 31 January 2009 was Rs2.10bn, a growth of 246.6% as compared to operating profit of Rs6...
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With the media environment becoming increasingly complex and rooted in the digital space, the existing marketing agenda and capabilities need to be re-tooled. A recent cross-industry study entitled Marketing Media Ecosystem 2010, says marketing organisations, agencies and media companies are finding it necessary to change at an unprecedented pace. The study details how marketers and their agencies must change in the face of convergence of media and technology, which is happening simultaneously with the fragmentation and personalisation of media, and is changing the connection between marketers and end users. Marketing Media Ecosystem 2010, which goes by the acronym MME2010, identifies prior...
Insight: "Marketing and Media Ecosystem 2010." deleted from your view.
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SUITABILITY
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COST PER CONTACT
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Amita Srivastava Yakhmi
| Added idea
"SUITABILITY"
| 2 years ago
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Some times the need of the hour is a broadcast medium, so venturing into new media is against the grain.
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Amita Srivastava Yakhmi
| Added idea
"COST PER CONTACT"
| 2 years ago
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Since finding the people is not always easy, cost per contact is very high, even if actual outlay may be small!
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Ideate: "What are the biggest barriers keeping marketers from trying emerging media?" deleted from your view.
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Advertisments in Books
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Ajay Bansal
| Added idea
"Advertisments in Books"
| 2 years ago
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Recently books are flooded with advertisement. A book named VAASTU SHASTRA was taken by one builder/real state guy. A recipe book on rice was taken a big rice brand. Wellness series books will be done by Hospital or pharma company. Tomorrow a...
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Ideate: "Books As Media, Will it be Successful?" deleted from your view.
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The word 'Push' has traditionally characterized FMCG sales systems in India. This is changing for the better in many ways. Sales in many companies like HLL, Marico and Colgate is secondary driven. Let me explain this to a reader who is new to sales jargons. Secondary driven basically means that retail orders to the distributor (secondary sale), which are a function of sales from the retail shelf(offtakes), determine the volume of primaries (billing from the company to the distributors - primary sale). In traditional sales systems the disproportionately high targets were driven by billing high volume of stocks to the distributors (primaries) without there being an adequate movement of stock from the distributor point to the trade (secondaries). This system worked as long as the brands has a demand (pull) that was proportionate to this loading. However in case of inadequate offtakes, this extra stock used to lie at the distributor point or die in the shelves of the retailer. In case...
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Everyday we see more and more facebook pages getting created. The fact is that 80-90% of the pages have likes less than 250. Creating a brand is a tough job. The brands which have more likes are the ones which are already well-known and...
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