Posted in Community :
Mobile Marketing
Mobile Marketing in India
Tags :
Mobile marketing basics, mobile marketing, mobile marketing sms, mobile marketing trends, mobile content, mobile marketing and, mobile marketing campaign, mobile, marketing, mobile advertising, advertising, brand marketing,
Industry :
Advertising/PR/MR/Events, Communications and Networking
Functional Area : Communication |
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About "Mobile Marketing in India" topic:
The number of people who are using their cell phones for activities other than calling has skyrocketed in the past five years. Knowing that the numbers have increased exponentially in in recent years, there has to be some truth to this concept that cellular mobile marketing is the way forward for any business looking to grow and increase its revenue. Online retailers have been using cell phones as a platform to increase marketing but it is also a platform from which you can get orders to come in. People are living busier lives than ever and these phones can be a way to find information at that moment.So the mobile marketing is seeing a potential growth in this modern world.
So lets have a discussion on issues and developements in mobile marketing.
1 trends
, 4 insight
, 5 debates
on topic: "Mobile Marketing in India"
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Pros
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3
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Cons
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Anshum Dua
| Argues in support of
"Pros"
| 2 years ago
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Hello Shyamal, While I agree with you on what you said, but in my opinion technology is a constraint which can be easily overcome. The reach that marketing over mobile can provide while making marketing personalized is something which can surely...
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Shyamal Maity
| Argues in support of
"Cons"
| 3 years ago
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Wireless web technology or WAP (wireless application protocol) is currently still inadequate and does not encourage web surfing and searching. Customers have to be willing to embrace receiving advertising messages on their personal device....
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Debate: "Pros and Cons of Mobile Marketing" deleted from your view.
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Yes
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5
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1
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No
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Kujnish Vashisht
| Argues in support of
"No"
| 3 years ago
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When there is a big debate on unsolicited calls on the mobile, it can be infered there is a natural barrier to Mobile Marketing. In such a scenario, calling mobile Marketing the next big thing is like sailing against the natural flow of water.
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Nagesh Mekala
| Argues in support of
"Yes"
| 3 years ago
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Yes I agree with the both arguments. Here we are not talking about Mobile Internet Zone. If we need to go for this Internet facility we need to have GPRS, and the handset must n should support for that. Most of the mobile phones are used here...
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Arvind Shastry
| Argues in support of
"Yes"
| 3 years ago
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Yes definitely because we are seeing more and more mobile phone users across India. And also the fact the subscriber base for wireless services has increased dramatically, whereas subscriber base of Wireline service has decreased in 2007. Clear...
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Debate: "Is mobile marketing the wave of the future ?" deleted from your view.
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Tips for better apllication of Mobile in the marketing field Build your database the right way People want privacy so don't take phone nos. from wherever you get, ask them to fill the form an according to their willingness take their nos. Use a dedicated short code Use dedicated short codes to keep the brans intact. These may be quiet pricy at times. Understand the need The present market ' consumer is the king ' is the scenario. Let the consumer understand the need of your product don't impose the product on the customer, this might end in some disaster. Respect the consumer A consumer’s handset is a trusted personal device and a forum for personal expression, and is a private space. W...
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james stewart
| Commented
| 1 year ago
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Mobile marketing is extremely popularand only growing, but surprisingly it hasn't completely caught on to the point of saturation-which.... ============================================= [url="http://www.plrprivatelabelrights.com"...
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Insight: "Tips for increasing the Mobile Marketing" deleted from your view.
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I came across this article by James Briggs some time back.... It gives a good overview of mobile marketing, what can be used in reality and especially the so called “fantasies”, which appear with some irony not to be fantasies. Those who doubt that mobile marketing hasn’t made headway might be way behind from reality.. The old saying that knowledge is power holds true for many facets in life. And as we are now learning, it is particularly important for consumers and advertisers in the world of mobile marketing. It’s no secret that mobile marketing is effective. It’s also no secret that it can be expensive, particularly for small business owners looking to compete with powerhouse retailers e...
Trends: "The Value in Mobile Marketing" deleted from your view.
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I want to share with you a blog from Mark Logan Bemomobi who had wrote comprehensively about the principles of mobile marketing. He pointed that there are four pillars of mobile marketing : 1. Embrace User Control 2. Get Personal 3. Optimize for Mobile 4. Provide Value I want to add another point which i found its the real fundamental of mobile marketing, its the concept of permission. I believe the success factor of mobile marketing must evolve around the idea of permission beside the 4 pillars that Mark had pointed out. All our mobile marketing concepts that we had executed so far were built on the above principles. There are tremendous differences between clients' businesses and their re...
Insight: "Mobile Marketing Principles" deleted from your view.
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Why Mobile Marketing will work in India? – Top Reasons (Statistics and Figures) to notice. India is quick to join the Mobile bandwagon. Some statistics and figures that talk for themselves. A very clear indication on how India is adopting the wireless communication channel. And they say in marketing, FISH where the FISH is (FISH is in the Hands, show the worms on Mobiles). In the recent report from TRAI released on Jan 1 2008, the following are key points to notice: Wireless market in India grows by 13% with addition of 24.15 million subscribers in quarter ending September 2007. Meaning – More mobile phone users across India. Internet subscribers increased to 9.63 million at the end of Sept...
Insight: "Why Mobile Marketing will work in India? – Top Reasons (Statistics and Figures) " deleted from your view.
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yes
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1
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0
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no
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Phani krishna
| Argues in support of
"yes"
| 1 year ago
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as per my observation the Mobile usage been increased than year2009. there are many companies who are working on mobile applications. we can read news paper,check mails and reply to them. we even ticket booke movie tickets not the train or flight...
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Debate: "Is the Mobile Usage Increased in india" deleted from your view.
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YES
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26
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11
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NO
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Dr.Narendra Bahadur Singh
| Argues in support of
"YES"
| 1 year ago
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yea i think sarika is right,we think soas sarika says but other side its not mean to change in our culture and tradition .its only to change our our mental living
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KALIYAMOORTHY
| Argues in support of
"NO"
| 1 year ago
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We follow our culture, but made to know of other things in life. Are we not buying sophistigated medical equipment for use? Does it mean that we are loosing culture? It is the way of living. Sharing ours with others others with us. Knowing...
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Sarika Singh
| Argues in support of
"YES"
| 1 year ago
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Yes we are, people misunderstood the meaning of modernization. Think modernization means culture change. But it is not, the actual meaning is to develop in all areas/fields but we have changed only in culture and forgot other things...... So...
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Debate: "Are we leaving our culture in the brand name "MODARNIZATION"?????" deleted from your view.
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I came across an article in the ET. according to this article. Nokia is losing its Market share in India drastically. And ET states that the new entrants with the similar technology at a cheaper price are the reason. What do you think. Is Nokia really gone?
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Chandra shekhar
| Commented
| 1 year ago
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Nokia, world's leader in Mobile market... Not any more... Nokia is just a name now. Nokia has open many Nokia care centers and are filled with customer complains and many more. I think Nokia is unable to sustain the competition with local and...
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Insight: "Is Nokia Losing its Markets in India?" deleted from your view.
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