Mobile Marketing
Mobile Marketing in India
Tags :
Mobile marketing basics, mobile marketing, mobile marketing sms, mobile marketing trends, mobile content, mobile marketing and, mobile marketing campaign, mobile, marketing, mobile advertising, advertising, brand marketing,
Industry :
Advertising/PR/MR/Events, Communications and Networking
Functional Area : Communication |
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The number of people who are using their cell phones for activities other than calling has skyrocketed in the past five years. Knowing that the numbers have increased exponentially in in recent years, there has to be some truth to this concept that cellular mobile marketing is the way forward for any business looking to grow and increase its revenue. Online retailers have been using cell phones as a platform to increase marketing but it is also a platform from which you can get orders to come in. People are living busier lives than ever and these phones can be a way to find information at that moment.So the mobile marketing is seeing a potential growth in this modern world.
So lets have a discussion on issues and developements in mobile marketing.
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(rate this)
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Pros
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3
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Cons
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Anna George
| Argues in support of
"Cons"
| 1 year ago
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Mobile marketing helps only when the message is sent repeatedly. Otherwise the receiver would forget about the message or delete it. Also it is a random way of marketing without focusing on the right audience. Regards, Anna George. Web Analyst....
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Anshum Dua
| Argues in support of
"Pros"
| 3 years ago
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Hello Shyamal, While I agree with you on what you said, but in my opinion technology is a constraint which can be easily overcome. The reach that marketing over mobile can provide while making marketing personalized is something which can surely...
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Yes
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5
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No
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Kujnish Vashisht
| Argues in support of
"No"
| 4 years ago
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When there is a big debate on unsolicited calls on the mobile, it can be infered there is a natural barrier to Mobile Marketing. In such a scenario, calling mobile Marketing the next big thing is like sailing against the natural flow of water.
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Nagesh Mekala
| Argues in support of
"Yes"
| 4 years ago
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Yes I agree with the both arguments. Here we are not talking about Mobile Internet Zone. If we need to go for this Internet facility we need to have GPRS, and the handset must n should support for that. Most of the mobile phones are used here...
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Arvind Shastry
| Argues in support of
"Yes"
| 4 years ago
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Yes definitely because we are seeing more and more mobile phone users across India. And also the fact the subscriber base for wireless services has increased dramatically, whereas subscriber base of Wireline service has decreased in 2007. Clear...
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james stewart
| Commented
| 2 years ago
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Mobile marketing is extremely popularand only growing, but surprisingly it hasn't completely caught on to the point of saturation-which.... ============================================= [url="http://www.plrprivatelabelrights.com"...
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yes
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1
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0
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no
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Phani krishna
| Argues in support of
"yes"
| 2 years ago
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as per my observation the Mobile usage been increased than year2009. there are many companies who are working on mobile applications. we can read news paper,check mails and reply to them. we even ticket booke movie tickets not the train or flight...
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(rate this)
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YES
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26
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11
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NO
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Dr.Narendra Bahadur Singh
| Argues in support of
"YES"
| 2 years ago
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yea i think sarika is right,we think soas sarika says but other side its not mean to change in our culture and tradition .its only to change our our mental living
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KALIYAMOORTHY
| Argues in support of
"NO"
| 2 years ago
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We follow our culture, but made to know of other things in life. Are we not buying sophistigated medical equipment for use? Does it mean that we are loosing culture? It is the way of living. Sharing ours with others others with us. Knowing...
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Sarika Singh
| Argues in support of
"YES"
| 2 years ago
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Yes we are, people misunderstood the meaning of modernization. Think modernization means culture change. But it is not, the actual meaning is to develop in all areas/fields but we have changed only in culture and forgot other things...... So...
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Chandra shekhar
| Commented
| 2 years ago
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Nokia, world's leader in Mobile market... Not any more... Nokia is just a name now. Nokia has open many Nokia care centers and are filled with customer complains and many more. I think Nokia is unable to sustain the competition with local and...
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Activity:
197 referals
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26 comments,
297 views
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A brand is a name that distinguishes a product from others. It has its own identity in the market with its symbol and tagline. When we talk about brands in rural markets some of the names which come to our mind are Rajdoot Bikes,Ghari Detergent,Dolly TV and chic shampoo etc Findings indicated that good quality, value for money and sense of identity with brand were likely to act as key determinants of a FMCG brand in rural India. Better finish and good looks, recommendations from retailers were found be key determinants of a consumer durable brand in rural India. Lets throw some light on agro inputs also like pesticides, fertilizers, manure, seeds, tractors, harvesters, pumps and threshers etc. In this regards marketers are following market specialization strategy.HYV seeds are also becoming popular among the farmers. It is a known fact in rural areas that price plays an important role in rural markets for purchasing the products. Now the New Era of marketing is changing the...
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Activity:
72 referals
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5 comments,
723 views
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Free Style Marketing How many times have you been to a business conference that guided the world to sell things for free? Well, if you never heard about one, then you need to know about Nokia World 2007 Conference where Chris Anderson, Editor in Chief talks to the world referring to this. The campaign broke all the traditional rules of selling a service product. As per Chris, the new way to sell today has changed focus from the actual product to the complementary product or supporting product that could enhance the selling of original product. Chris talks about the new selling concept of 0 + 2 = 2 in contrary to the old concept of 1+1 = 2. Now, what the hell does he mean by this Maths..? Consider Company A that sells both - the products and the services on the same products. As per the traditional earning model Company A earned Rs 1 revenue from selling the product and Rs 1 revenue from the services on the product. The modern way of selling sacrifices the revenue on product to earn...
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Activity:
306 referals
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8 comments,
258 views
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What could be wrong with the Stock Market? Today, the 1 standard deviation event occurred, Sensex numbers. Economy is predicted to grow at 10% next fiscal. Credit market working ok. No subprime troubles. Industrial numbers grew around 9% till this quarter compared to 7.8% last fiscal same time. American numbers very encouraging. Showing median of 20% less trouble than last year. What could be the explanation of the markets heading south, when it is supposed to give a 0.02% daily return. The reason can be the unprecedented upward movement of the Dow. The Quants there might not have expected the sudden surge in the index there. The hedge funds and mutual funds there depends heavily on leverage. For every 1 dollar of invested funds they can leverage beyond 10 times that. Then they short certain quantity of investment with the long position say like 70/30, 70 long and 30 short or 120/40 the same way. If their Quant models misbehave like there short positions start loosing...
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Activity:
49 referals
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9 comments,
67492 views
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Military Strength: Comapre India and Pakistan Manpower and Ground Forces India has the second largest manpower in its military globally - at 3,773,300 personell (2005), next only to China. Pakistan has a much smaller manpower of 1,449,000 personell which is proportionally higher than India in terms of their population ratios. Pakistan’s ground forces are equipped with American or Chinese weapons like FIM 92 Stinger SAMs, BGM-71 TOW anti-tank missiles, T-82 tanks and other equipments. Indian ground forces are equipped mostly by home-made or Soviet technologies like IR guided 9K35 Strela-10 SAMs, 3rd Gen IR guided Nag anti-tank missiles, UAVs and a large inventory of tanks and support vehicles. In terms of numbers and equipments, both Indian and Pakistani ground forces are on an closely equal footing. Comparison of Air Forces As of 2006, Indian Air Force (IAF) has over 170,000 personnel and 3,382 aircrafts of which 1,330 are combat aircrafts operating off 61 airbases - making it the...
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