Mobile Marketing: Connecting With Consumers
Tags :
Mobile consumer, consumer, mobile marketing, mobile marketing sms, mobile marketing trends, mobile content, mobile marketing and, mobile marketing campaign, mobile, marketing, mobile advertising, advertising, brand marketing,
Industry :
Advertising/PR/MR/Events, Communications and Networking
Functional Area : Communication, Branding |
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About "Mobile Marketing: Connecting With Consumers" topic:
Discuss the future of marketing on mobile and on how content providers and advertisers may extend their brands into this medium.
1 insight
, 5 debates
on topic: "Mobile Marketing: Connecting With Consumers"
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E- mail Marketing ( Internet )
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Mobile Marketing
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Anna George
| Argues in support of
"Mobile Marketing"
| 1 month ago
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Mobile marketing effects only when the message is sent regularly to the suspect. Also it is a random method of reaching the customer. Regards, Anna George. Web Analyst. Nichepro Technologies. Bangalore. http://www.nichesuite.com
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Anna George
| Argues in support of
"E- mail Marketing ( Internet )"
| 8 months ago
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Chances are more to click the given URL through E Mail Marketing. I mean t say that more leads would be generated from Email Marketing than Mobile Marketing.
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Purvi Ghosh
| Argues in support of
"Mobile Marketing"
| 1 year ago
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It really depends , depends on what are you advertising , who is your audience and how strong is your approach. Both will work if the user wants to view it and not if he deletes it without giving a look.
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Debate: "Which is more effective way of doing digital marketing ?" deleted from your view.
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Yes
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1
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1
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No
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Shyamal Maity
| Argues in support of
"No"
| 3 years ago
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I think its lagging because mobile arena is new and therefore undeveloped. There are fewer metrics for mobile advertisers; also agencies aren't sure how to adapt to the different levels of the mobile marketplace, this is what i feel.
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Abhinav Garg
| Argues in support of
"Yes"
| 3 years ago
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Yes, marketers are doing well, they are jumping into mobile advertising in full force, the opportunities of the mobile channel are becoming clear to marketers of all kinds, thanks to the growth of mobile as a consumer technology. We’re getting to...
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Debate: "Are marketers doing enough with their mobile campaigns?" deleted from your view.
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However, any business that does some other type of advertising, such as tv or radio ads, outdoor signage, etc., could provide additional information to prospective consumers by providing an SMS code. I could certainly imagine For Sale signs with 'Text 31MainSt to 12345' to get more information about the new products, service and most of all new and latest trends, as I am very fashonable person Or texting a restaurant to find out what the daily special was. You must be cuirious enough to know about what I am talking or intelligent enough knowing that I am talking about the new marketing phenomenon that has realised the huge potential in the consumer markets, in terms of its accessiblity, com...
Insight: "Mobile Marketing's Use To Skyrocket" deleted from your view.
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Good
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Bad
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Sujeet Pillai
| Argues in support of
"Good"
| 3 years ago
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well it helps th companies. only those persons who r not intersted ignore such mssgs but they cannot be allured even by other means. but for those who actually need MF this is the best possible adv. method.
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Avijit Sarkar
| Argues in support of
"Bad"
| 3 years ago
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There are many cusotmers who get irritated by SMS and if this medium would be used for MF it can create a negative impact on customers in terms of service.
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Debate: "SMS Marketing for MF" deleted from your view.
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Mobile VAS is to generate the max revenue in telecoms industry
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2
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Mobile VAS will not get max revenue in telecoms industry
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Sarika Sareen
| Argues in support of
"Mobile VAS is to generate the max revenue in telecoms industry "
| 2 years ago
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Mobile VAS is to generate the max revenue in telecoms industry in near future
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Sonal Singh
| Argues in support of
"Mobile VAS is to generate the max revenue in telecoms industry "
| 2 years ago
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Thanks Sarika for the info...would love to be part of something like this if time permits, in the mean time we have created many things on Mobile VAS in toostep you can check that out and give your valuable thoughts......thanks.
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Debate: "Working on Mobile VAS Summit 2009 - " deleted from your view.
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Yes
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8
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3
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No
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anurag krishna
| Argues in support of
"No"
| 2 years ago
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see the other aspect !!!!! while micromax is generating good marketing business with mtv and akshay kumar but on the ether hand brand liquidation of mtv and akshay kumar is happening so bassically my point is that in co-branding there should be...
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Makrand Bhave
| Argues in support of
"Yes"
| 2 years ago
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Dear Brand_Ad, You sound reasonable but I feel you are not informed! The first product of Micromax launched was the Q3 Ezpad which trahsformed into a chat, mail and full qwerty cell phone. A mini computer with max benefits. With MTV they have...
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Makrand Bhave
| Argues in support of
"Yes"
| 2 years ago
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Absolutely Jayant!! I own a Micromax with a dual sim standby and charge the cell only twice a week :)) I also believe that MTS, the new service provider is also giving out packaged Micromax sets with their talk plans. I think Micromax is going...
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Debate: "Micromax Co-branding with MTV: will this be successfull?" deleted from your view.
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Great surprised given by Tata Sky, introduced simultaneously 3 campaigns in D.T.H service market. Really it can say that Tata Sky only brand in D.T.H Service providers market which understands “Consumers needs behavior”. Just before 3 months ago, Tata sky has released service campaign like 24x7 hour call center service, relocation service, and In-time service . Now, a week ago again Tata Sky has released another 3 campaign with new concept ideas. We can say the core competency for Tata Sky is: - Provide Service by understanding Consumer behavior needs. Yet, none of any brands have been executed such services in market . Tata sky brand has already been created strong brand image with the punch line of “Isko Laga dala to life jinga la la”. Total Market Players: - Dish TV, Tata Sky, Sun direct, Videocon d2H, Airtel Digital TV, Reliance Big TV Website Link: - http://www.tataskyplus.com/vod.html The new campaigning:- (1) 3 Day grace period: - It is focusing on that Tata sky is...
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Many advertisements come and go.. Few make an impression on our mind.. Impression might be good , bad and at times ugly!!! The government has cracked down on "obscene" deodorant advertisements directing advertisers to modify them or take them off air. The I B ministry has asked the Advertising Standards Council of India (ASCI) to take action and submit a report within five days. On one side are the good ads like one of our Toostep user posted "wRite to change" ( Hath Uthao ) and on other hand are these ads.. It becomes more important because even the kids watch tv and ads will be viewed by all.. Many parents have hard time explaining to their kids that what it actually is and why should they change the channel. While the other group of people says why is this county with world's second largest population offended by sexuality? What is your point of view here?
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Professor at IIM A was explaining marketing concepts: You see a gorgeous girl at a party. You go up to her and say, "I am very rich.Marry me!" That's Direct Marketing. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, "He's very rich.Marry him." That's Advertising. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say "Hi,I'm very rich.Marry me." That's Telemarketing. You're at a party and see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, "By the way, I'm very rich.Will you marry me?" That's Public Relations. You're at a party and see a gorgeous girl. She walks up to you and says, "You are very rich.." That's Brand Recognition. You see a gorgeous girl at a party. You go up to her and say, "I'm rich.Marry...
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Everyday we see more and more facebook pages getting created. The fact is that 80-90% of the pages have likes less than 250. Creating a brand is a tough job. The brands which have more likes are the ones which are already well-known and...
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