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New Consumer Marketing
Tags :
Consumer marketing, consumer branding, consumer, marketing, branding, brand
Industry :
Advertising/PR/MR/Events
Functional Area : Branding |
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About "New Consumer Marketing" topic:
The new consumer here is not the customer you do not yet know, it is a suggested trend in the customer landscape as a whole. He is a new kind of consumer, one who is active, knowledgeable and post-modern. One should urge the marketer to get with the new trend in consumption and learn to reach out to this new consumer type. It’s an angle but the basic marketing and branding techniques still apply. Do share your views on this.
2 insight
, 6 debates
, 3 idea contests
on topic: "New Consumer Marketing"
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(rate this)
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1
Nokia
2
Tata
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ujjval jain
| Supported idea
"Tata"
| 10 months ago
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,,,,
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Anjali Kain
| Added idea
"In my opinion Nokia is most trusted brand in India coz people prefer to buy a Nokia handset than any other handset."
| 10 months ago
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In my opinion Nokia is most trusted brand in India coz people prefer to buy a Nokia handset than any other handset either it is because of its durability, user friendly technology or because of its reasonable cost.As far Tata is concerned it has...
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Paresh.Khanchandani
| Supported idea
"Nokia "
| 2 years ago
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For me Nokia is the Trusted brand I am using Nokia product from my school days !! The customer support of Nokia is very good and i feel the value for money .....
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Ideate: "Which in your view is the most trusted Brand?" deleted from your view.
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(rate this)
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By Caroline Scott-Thomas, A group of organizations from the US, Canada and Australia has released a joint statement expressing their opposition to wheat industry plans to commercialize genetically modified (GM) wheat. The group made its position known in response to a joint statement released last month by a group of wheat industry representative bodies that vowed to synchronize plans for the commercialization of GM wheat. There are currently no GM varieties of wheat commercially available. The statement, “Definitive Global Rejection of Genetically Engineered Wheat”, centers on the lack of consumer acceptance for GM wheat, lack of agronomic benefits of existing GM crops, and disputes the id...
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sujit Kumar
| Commented
| 2 years ago
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Nice article. GM food might have its own problem like it has done for other animals like cows. hence we should be beware of it. And one problem in reading this article is that due to bold font size. Can you just reduce it.
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Arunangshu Choudhury
| Commented
| 2 years ago
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I am in agreement with you on the commercial aspect of creation of monopolies.But otherwise I dont see any need to discriminate against G.M Crops considering that ALMOST ALL THE FOOD-GRAINS WE USE TODAY HAVE BEEN SUBSTANTIALLY MODIFIED BY MAN over...
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Insight: "Consumers won’t accept GM wheat, says tri-national statement" deleted from your view.
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(rate this)
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Yes
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7
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6
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No
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Rushabh
| Argues in support of
"Yes"
| 2 years ago
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Discounts is the best strategy for short term gains and also good for making sure that the shelf life of goods/ products do not exceed. Long term discounts is not a very good marketing strategy. But looking at the current markets our customers...
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Sheetal Jadhav
| Argues in support of
"No"
| 2 years ago
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Well , I too dont agree that giving discount is a good strategy. Because once your start giving discounts, the customers will wait for the next discount season to arrive and till then they will put an hold on the spending. ( They shall only...
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Jay Makwana
| Argues in support of
"No"
| 2 years ago
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I do not think giving Discounts is a good strategy..in short term it may increase revenues...but in long term it will affect the brand value..customer doubts if the product was worth the price it was paid before the discount was offered..
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Debate: "Discounts in markets" deleted from your view.
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(rate this)
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Marketing is getting weird
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11
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20
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Marketing is not getting weird
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Azhar Kazmi
| Argues in support of
"Marketing is getting weird"
| 1 year ago
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Chintan, you're right. Marketing or more appropriately crass commercialization seems to be getting in too much into our personal spaces. Examples are galore: sports and games taking a backseat with ads being upfront; ad visuals interfering with...
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Rajesh Talreja
| Argues in support of
"Marketing is not getting weird"
| 1 year ago
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I think marketing is not getting weird but as time is passing it is creating a platform for consumers to make a product which actually satisfies or disseminates their desires into product as they have made what is needful for them. As far...
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Sheetal Jadhav
| Argues in support of
"Marketing is not getting weird"
| 1 year ago
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Chintan good debate but I don't think marketing is getting weird but day by day it is becoming interesting and exciting....... Today marketing is based on human emotions, and stories can't get you targets. So to understand the customers emotions...
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Debate: "Marketing Is getting weird and interfering into personal spaces of consumers" deleted from your view.
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(rate this)
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YES, businesses models and existing companies have to transform
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7
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1
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NO, its not necessary.
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abhishek paul
| Argues in support of
"YES, businesses models and existing companies have to transform"
| 1 year ago
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transform to more reliable process and easy go medium to give the maximum benifit with less expenditure as we are primarily dependent on petroleum which is limited as due to more increase in population ultimately forcing to peroleum hike and we...
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Varun
| Argues in support of
"NO, its not necessary."
| 1 year ago
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I don't think India is ready for that kind of marketing as yet. If you consider Interruption Marketing, it still has a very strong hold in the indian market where the average amount of time is spent mostly on TVs than internet. Creating exciting...
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Sunita Mohapatra
| Argues in support of
"YES, businesses models and existing companies have to transform"
| 1 year ago
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Yes exactly it is true, no more fooling people. People are more aware of a products once it enters the market you can't make them to buy it by telling stories. The best product sells by itself..... So try to change your marketing strategy to be...
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Debate: "NEW MARKETING changes BUSINESS" deleted from your view.
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(rate this)
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Yes
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12
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4
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No
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Rathin Deb
| Argues in support of
"No"
| 2 years ago
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It will take a decade or more for the consumers of our Country to understand the meaning of Green
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malladi madhukumar
| Argues in support of
"Yes"
| 2 years ago
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Green Branding concept should be supported and propogated. Once it is propogated automatically demand will increase and more producers will come in and large scale production takes place and rates will come down. Let us not worry about price....
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Atul Shah
| Argues in support of
"Yes"
| 2 years ago
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I Support the concept of Green Branding - however we in India are still in primitive and infancy stage - and much more needs to be done to educate and make people aware of the concepts, need and neccessity. It is like this - In india we still use...
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Debate: "Dettol tops "Green brands" list: Will consumers opt for "Green Brands"?" deleted from your view.
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(rate this)
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You see a gorgeous girl at a party. You go up to her and say, 'I am very rich, Marry me!' That's Direct Marketing. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, 'He's very rich. Marry him.' That's Advertising. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say, 'Hi,I'm very rich. Marry me.' That's Telemarketing . You're at a party and see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her aride, and then say, 'By the way, I'...
Insight: "Actual Marketing Definition" deleted from your view.
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(rate this)
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Yes
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6
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11
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No
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Jaygopal Raghavan
| Argues in support of
"Yes"
| 1 year ago
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Consumers are the most important aspect in a brands success. Know your consumer and your brand would be on the right track. Not knowing your consumers mean not knowing their needs, desires and insight. Once you dont know these, then your brand...
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NATTERAJA R. ARIKRISHNAN
| Argues in support of
"No"
| 1 year ago
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Dear Mr.Sumit Roy sir, at the out set I have accepted the valid points posted by Mr.Amiya Chaudhuri Ji and then explained my view points to support this side arguments. However, sir you have indicated the emotional reason to consumer insight. But...
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Jayant Vishnu
| Argues in support of
"No"
| 1 year ago
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But with brand demography changing big time it is difficult for brands also to cater in a right way..its a bit tricky situation and its a hard nut to crack at the moment, as consumer purchasing behavior is there with people who are aged more than...
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Debate: "Without finding Consumer insight of a brand the marketing success will be elluding" deleted from your view.
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(rate this)
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1
Word of mouth
2
Brand Licensing
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Navneet Rai
| Added idea
"Word of mouth"
| 2 years ago
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Marketing through word of mouth plays a very exciting role here. P G do you remember that magic it created through its tremors. Uncle Chips was also the one affected from it.
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Aditya Shah
| Added idea
"Brand Licensing"
| 2 years ago
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Specially when talking about kids, the brand needs to be promoted by an association with a character. We can see an example of Shaktiman who was the Indian hero for kids.Products like milk were related to him in order to show the product feature...
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Ideate: "Things to be remembered while Marketing to kids" deleted from your view.
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(rate this)
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Yes
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1
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1
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No
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Vinod Sharma
| Argues in support of
"No"
| 3 years ago
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Market dominance could not be shown by market share. Market share simply tells you as to what amt. of market you hold from the present position but the untapped market is not included in it.
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Gargi Sinha
| Argues in support of
"Yes"
| 3 years ago
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I think this is the correct option from my stand, it actually gives you the idea as to what amount of your target customer are willing to use your product.
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Debate: "Market dominance by market share" deleted from your view.
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CES 2012: The top 7 phones at this year’s Consumer Electronics Show By Barb Dybwad, Tecca | Today in Tech – It's all about Windows Phone and Android at this year's event Whereas last year's Consumer Electronics Show was all about Android , the surprise mindshare leader at CES 2012 is Microsoft's Windows Phone mobile operating system. After completely reinventing the artist formerly known as Windows Mobile in late 2010, the company fleshed out and polished up the OS with the current Windows Phone 7.5 iteration. Thanks to a $1 billion partnership with Finnish giant Nokia early last year, as well as strong continued partnerships with handset makers HTC Samsung, the Windows Phone ecosystem is set to finally come into its own in 2012. Despite not dominating the show floor to the extent it did last year, Google's Android mobile operating system nevertheless managed a strong showing at CES 2012. Motorola announced a brace of powerful smartphones with the Droid Razr Maxx and the Droid 4...
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Why is using email marketing services sometimes a better option than direct mail? There are many options available to the business or charitable organization that is in need of a way to better communicate with their target audience. Two of the most popular are email marketing and direct mail. While both have their pros and cons, email is often a better option than its traditional counterpart. This article will explain why by highlighting some of the advantages it has over direct mail. Cost Effectiveness One of the best qualities email marketing has going for it is its low cost. The price you would pay to reach hundreds or even thousands of contacts is downright cheap in comparison to trying to connect with the same number of people with direct mail. More businesses are finding out that such traditional methods are cost prohibitive in today’s economy. With direct mail, you have to factor in the cost for creating your actual marketing materials, printing it all out, and mailing it to...
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SEO or search engine optimization has become an important part of online trades in the present days. It has become very tricky over time. The largest engines are Google, MSN and Yahoo . To appear in search engines like Google, your internet site must be listed in their listings or directories. Listing any website in these search engines’ directories means that these websites exist. If the website has similar contents when compared to other websites, there are chances of a stiff competition and chances of getting placed in the first few ranks of the search result decreases. But if the website is unique in its content, then without any competition, first rank in the search result is ensured. So, one must optimize a website with unique phrases or keywords in order to get listed in the top of search results. A few years ago, to get top listed, use of META key terms were common but with the technology evolving, it has become complex and tricky to optimize. There are many methods of...
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