Posted in Community :
Marketing & Branding |
BattleGround for Sales Professionals |
Retail & Supply Chain Professionals |
26 more ...
New Consumer Marketing
Tags :
Consumer marketing, consumer branding, consumer, marketing, branding, brand
Industry :
Advertising/PR/MR/Events
Functional Area : Branding |
|
|
Follow this Topic |
more actions >>
|
About "New Consumer Marketing" topic:
The new consumer here is not the customer you do not yet know, it is a suggested trend in the customer landscape as a whole. He is a new kind of consumer, one who is active, knowledgeable and post-modern. One should urge the marketer to get with the new trend in consumption and learn to reach out to this new consumer type. It’s an angle but the basic marketing and branding techniques still apply. Do share your views on this.
3 insight
, 6 debates
, 3 idea contests
on topic: "New Consumer Marketing"
|
(rate this)
|
1
Nokia
2
Tata
 |
ujjval jain
| Supported idea
"Tata"
| 2 years ago
|
|
,,,,
|
|
 |
Anjali Kain
| Added idea
"In my opinion Nokia is most trusted brand in India coz people prefer to buy a Nokia handset than any other handset."
| 2 years ago
|
|
In my opinion Nokia is most trusted brand in India coz people prefer to buy a Nokia handset than any other handset either it is because of its durability, user friendly technology or because of its reasonable cost.As far Tata is concerned it has...
|
|
 |
Paresh.Khanchandani
| Supported idea
"Nokia "
| 3 years ago
|
|
For me Nokia is the Trusted brand I am using Nokia product from my school days !! The customer support of Nokia is very good and i feel the value for money .....
|
|
Ideate: "Which in your view is the most trusted Brand?" deleted from your view.
|
(rate this)
|
By Caroline Scott-Thomas, A group of organizations from the US, Canada and Australia has released a joint statement expressing their opposition to wheat industry plans to commercialize genetically modified (GM) wheat. The group made its position known in response to a joint statement released last month by a group of wheat industry representative bodies that vowed to synchronize plans for the commercialization of GM wheat. There are currently no GM varieties of wheat commercially available. The statement, “Definitive Global Rejection of Genetically Engineered Wheat”, centers on the lack of consumer acceptance for GM wheat, lack of agronomic benefits of existing GM crops, and disputes the id...
 |
sujit Kumar
| Commented
| 3 years ago
|
|
Nice article. GM food might have its own problem like it has done for other animals like cows. hence we should be beware of it. And one problem in reading this article is that due to bold font size. Can you just reduce it.
|
|
 |
Arunangshu Choudhury
| Commented
| 3 years ago
|
|
I am in agreement with you on the commercial aspect of creation of monopolies.But otherwise I dont see any need to discriminate against G.M Crops considering that ALMOST ALL THE FOOD-GRAINS WE USE TODAY HAVE BEEN SUBSTANTIALLY MODIFIED BY MAN over...
|
|
Insight: "Consumers won’t accept GM wheat, says tri-national statement" deleted from your view.
|
(rate this)
|
|
Yes
|
7
|
VS |
6
|
No
|
|
|
Rushabh
| Argues in support of
"Yes"
| 4 years ago
|
|
Discounts is the best strategy for short term gains and also good for making sure that the shelf life of goods/ products do not exceed. Long term discounts is not a very good marketing strategy. But looking at the current markets our customers...
|
|
 |
Sheetal Jadhav
| Argues in support of
"No"
| 4 years ago
|
|
Well , I too dont agree that giving discount is a good strategy. Because once your start giving discounts, the customers will wait for the next discount season to arrive and till then they will put an hold on the spending. ( They shall only...
|
|
 |
Jay Makwana
| Argues in support of
"No"
| 4 years ago
|
|
I do not think giving Discounts is a good strategy..in short term it may increase revenues...but in long term it will affect the brand value..customer doubts if the product was worth the price it was paid before the discount was offered..
|
|
Debate: "Discounts in markets" deleted from your view.
|
(rate this)
|
Online marketing is a demanding service which needs great talent and powerful techniques. There are numerous online marketing companies and each one has its own way of optimization. Every company that deals in online marketing services claims to be original and effective. But is this so simple! Well, a question which needs our attention. We all want to have a successful business online. And to achieve that goal we make every possible effort. Some businesses do it with money, some with their intelligence and creativity. Those who can spend money, definitely look for the best online marketing service provider. This gives them confidence that soon their dream will shape up into reality. One su...
Insight: "Pierre P Joseph Paradise Vibe Marketing Company" deleted from your view.
|
(rate this)
|
|
Yes
|
7
|
VS |
11
|
No
|
 |
Business Management Consultant
| Argues in support of
"Yes"
| 25 days ago
|
|
A brand must always be attentive towards their customer needs. ~Business Management Consulting For CEOs: www.CEOBusinessManagementSolutions.com
|
|
 |
NATTERAJA R. ARIKRISHNAN
| Argues in support of
"No"
| 2 years ago
|
|
Dear Mr.Sumit Roy sir, at the out set I have accepted the valid points posted by Mr.Amiya Chaudhuri Ji and then explained my view points to support this side arguments. However, sir you have indicated the emotional reason to consumer insight. But...
|
|
 |
Jayant Vishnu
| Argues in support of
"No"
| 2 years ago
|
|
But with brand demography changing big time it is difficult for brands also to cater in a right way..its a bit tricky situation and its a hard nut to crack at the moment, as consumer purchasing behavior is there with people who are aged more than...
|
|
Debate: "Without finding Consumer insight of a brand the marketing success will be elluding" deleted from your view.
|
(rate this)
|
|
Marketing is getting weird
|
11
|
VS |
20
|
Marketing is not getting weird
|
 |
Azhar Kazmi
| Argues in support of
"Marketing is getting weird"
| 2 years ago
|
|
Chintan, you're right. Marketing or more appropriately crass commercialization seems to be getting in too much into our personal spaces. Examples are galore: sports and games taking a backseat with ads being upfront; ad visuals interfering with...
|
|
|
|
Rajesh Talreja
| Argues in support of
"Marketing is not getting weird"
| 2 years ago
|
|
I think marketing is not getting weird but as time is passing it is creating a platform for consumers to make a product which actually satisfies or disseminates their desires into product as they have made what is needful for them. As far...
|
|
|
|
Sheetal Jadhav
| Argues in support of
"Marketing is not getting weird"
| 2 years ago
|
|
Chintan good debate but I don't think marketing is getting weird but day by day it is becoming interesting and exciting....... Today marketing is based on human emotions, and stories can't get you targets. So to understand the customers emotions...
|
|
Debate: "Marketing Is getting weird and interfering into personal spaces of consumers" deleted from your view.
|
(rate this)
|
|
YES, businesses models and existing companies have to transform
|
7
|
VS |
1
|
NO, its not necessary.
|
|
|
abhishek paul
| Argues in support of
"YES, businesses models and existing companies have to transform"
| 2 years ago
|
|
transform to more reliable process and easy go medium to give the maximum benifit with less expenditure as we are primarily dependent on petroleum which is limited as due to more increase in population ultimately forcing to peroleum hike and we...
|
|
 |
Varun
| Argues in support of
"NO, its not necessary."
| 2 years ago
|
|
I don't think India is ready for that kind of marketing as yet. If you consider Interruption Marketing, it still has a very strong hold in the indian market where the average amount of time is spent mostly on TVs than internet. Creating exciting...
|
|
 |
Sunita Mohapatra
| Argues in support of
"YES, businesses models and existing companies have to transform"
| 2 years ago
|
|
Yes exactly it is true, no more fooling people. People are more aware of a products once it enters the market you can't make them to buy it by telling stories. The best product sells by itself..... So try to change your marketing strategy to be...
|
|
Debate: "NEW MARKETING changes BUSINESS" deleted from your view.
|
(rate this)
|
|
Yes
|
12
|
VS |
4
|
No
|
 |
Rathin Deb
| Argues in support of
"No"
| 3 years ago
|
|
It will take a decade or more for the consumers of our Country to understand the meaning of Green
|
|
|
|
malladi madhukumar
| Argues in support of
"Yes"
| 3 years ago
|
|
Green Branding concept should be supported and propogated. Once it is propogated automatically demand will increase and more producers will come in and large scale production takes place and rates will come down. Let us not worry about price....
|
|
|
|
Atul Shah
| Argues in support of
"Yes"
| 3 years ago
|
|
I Support the concept of Green Branding - however we in India are still in primitive and infancy stage - and much more needs to be done to educate and make people aware of the concepts, need and neccessity. It is like this - In india we still use...
|
|
Debate: "Dettol tops "Green brands" list: Will consumers opt for "Green Brands"?" deleted from your view.
|
(rate this)
|
You see a gorgeous girl at a party. You go up to her and say, 'I am very rich, Marry me!' That's Direct Marketing. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, 'He's very rich. Marry him.' That's Advertising. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say, 'Hi,I'm very rich. Marry me.' That's Telemarketing . You're at a party and see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her aride, and then say, 'By the way, I'...
Insight: "Actual Marketing Definition" deleted from your view.
|
(rate this)
|
1
Word of mouth
2
Brand Licensing
 |
Navneet Rai
| Added idea
"Word of mouth"
| 4 years ago
|
|
Marketing through word of mouth plays a very exciting role here. P G do you remember that magic it created through its tremors. Uncle Chips was also the one affected from it.
|
|
 |
Aditya Shah
| Added idea
"Brand Licensing"
| 4 years ago
|
|
Specially when talking about kids, the brand needs to be promoted by an association with a character. We can see an example of Shaktiman who was the Indian hero for kids.Products like milk were related to him in order to show the product feature...
|
|
Ideate: "Things to be remembered while Marketing to kids" deleted from your view.
Other knowledge matching "New Consumer Marketing" topic
|
Activity:
72 referals
,
5 comments,
723 views
|
|
Free Style Marketing How many times have you been to a business conference that guided the world to sell things for free? Well, if you never heard about one, then you need to know about Nokia World 2007 Conference where Chris Anderson, Editor in Chief talks to the world referring to this. The campaign broke all the traditional rules of selling a service product. As per Chris, the new way to sell today has changed focus from the actual product to the complementary product or supporting product that could enhance the selling of original product. Chris talks about the new selling concept of 0 + 2 = 2 in contrary to the old concept of 1+1 = 2. Now, what the hell does he mean by this Maths..? Consider Company A that sells both - the products and the services on the same products. As per the traditional earning model Company A earned Rs 1 revenue from selling the product and Rs 1 revenue from the services on the product. The modern way of selling sacrifices the revenue on product to earn...
|
|
Activity:
4 referals
,
15 comments,
526 views
|
|
What could be the size of Indian Switch market ( Low Voltage)
|
|
Activity:
306 referals
,
8 comments,
258 views
|
|
What could be wrong with the Stock Market? Today, the 1 standard deviation event occurred, Sensex numbers. Economy is predicted to grow at 10% next fiscal. Credit market working ok. No subprime troubles. Industrial numbers grew around 9% till this quarter compared to 7.8% last fiscal same time. American numbers very encouraging. Showing median of 20% less trouble than last year. What could be the explanation of the markets heading south, when it is supposed to give a 0.02% daily return. The reason can be the unprecedented upward movement of the Dow. The Quants there might not have expected the sudden surge in the index there. The hedge funds and mutual funds there depends heavily on leverage. For every 1 dollar of invested funds they can leverage beyond 10 times that. Then they short certain quantity of investment with the long position say like 70/30, 70 long and 30 short or 120/40 the same way. If their Quant models misbehave like there short positions start loosing...
|
|
Activity:
1171 referals
,
13 comments,
274 views
|
|
The King is ailing, who will succeed the King? That is of course the question on the mind of Apple’s shareholders, employees and to a lesser extent its customers and clients (who will jump to a Droid or Google, if and when they create products that excite and service them as well as Apple products). Despite protestations and reassurances from Jobs and Apple COO, Tim Cook, and despite their not just weathering, but thriving during Jobs-less times, an Apple without Jobs makes many nervous to their core. If we were to think of Jobs not as a unique and irreproducible person, but as a mindset, skill set and capacity that could be deconstructed and then modeled, not only could Apple continue its amazing growth, but other companies might follow suit. Much has been written about Jobs trying to figure out his “secret sauce” so that others might use it to propel their companies and careers to extraordinary outcomes. 1. Dropped out of Reed College 2. Calligraphy 3. Psychedelics...
|
|
Activity:
15 referals
,
14 comments,
631 views
|
|
Written by Nisan Gabbay Facebook was launched in February 2004 by Harvard undergrad students as an alternative to the traditional student directory. Its popularity quickly spread to other colleges in the US by word of mouth, and the site now registers close to 15M monthly UVs and over 6B page views per month. Facebook has completed two rounds of venture financing at very high valuations, the first at a valuation of ~$100M and the second at ~$550M (valuations are unconfirmed). These valuations were driven by the multiple acquisition offers that Facebook has reportedly turned down (the latest was a rumored $750M offer). Facebook is already generating significant revenue, so despite all the valuation and web traffic metric hype, it has also established a very real business. Interviews conducted: Noah Kagan, early product manager for Facebook. Noah will soon release an e-book on Facebook, with good insight on the social networking space. You will be able to download the book at Noah s...
|
Leading executive search firm
Base support Package Engineer
ASIC Verification Engineer jobs
Recent Knowledge in Topic (2)
|
|
Is it correct to show market dominance by market share? |
|
|
0 referals
2 arguments,
259 views
|
|
|
|
0 referals
3 votes,
168 views
|
Similar Topics
India's new class of consumers are young, affluent professionals in their...
1 trends
, 3 insight
, 6 debates
, 6 idea contests
, 1 question
The rural markets as highly untapped potential emphasizes the need to...
1 insight
, 4 debates
, 7 idea contests
, 3 question
Discuss the future of marketing on mobile and on how content providers and...
2 insight
, 5 debates
More and more cosumers are turning to be brand conscious. Consumers prefers...
1 insight
, 9 debates
, 11 idea contests
, 2 question
Share examples of how a intution can play a prominent role in consumer...
1 debates
, 1 idea contests
, 1 question
Sponsored Jobs
