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Opportunities in Mobile Advertising in India
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Mobile Advertising, Mobile Internet, Mobile ads
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About "Opportunities in Mobile Advertising in India" topic:
With the increasing usage of mobile phones and mobile internet, mobile advertising is being considered as the new catalyst for generating revenues. Mobile advertising was a niche market but now it is becoming more popular among operators, service providers, handset manufacturers, search engines and so forth. This topic will discuss the several barriers that must be overcome before mobile advertising can live up to the expectations in India.
3 insight
, 2 debates
, 10 idea contests
, 6 question
on topic: "Opportunities in Mobile Advertising in India"
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(rate this)
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Yes
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18
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VS |
6
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No
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Mukul Bhartiya
| Argues in support of
"Yes"
| 2 years ago
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With 3 G revolution on it's way and such a huge penetrattion, definately India is going to see peak of not only mobile advertisement but mobile commerce as well.
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Ajay Kuruvila
| Argues in support of
"No"
| 2 years ago
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I believe that mobile Internet will definitely peak but to me I dont think that mobile internet ads will work. As it is when a lot of us see ads on tv we switch channels so most people I'm sure would not be too happy having their phones also...
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Jayant Vishnu
| Argues in support of
"No"
| 2 years ago
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According to me it is not going peak soon, as many of them will be having economic phones and the percentage is very less who use highend or smart phones phones in the country which has most of the VAS, and most of these people don't use internet...
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Debate: "Mobile Internet Ad Spend To Boost By 2014 " deleted from your view.
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(rate this)
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1
Endless users
2
Young crowd
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Shyamal Maity
| Supported idea
"Endless users"
| 3 years ago
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i don't know i may be wrong here but i guess India has the second largest mobile phone users in asia after china, so mobile advertising is coming in a huge way ppl. so the numbers are expected to go more in future as he has suggested, this makes a...
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Amit Madhav
| Added idea
"Young crowd"
| 3 years ago
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Most of the country's population is very young, mostly below 30 yrs and this is a huge factor, as young people they are always on their feet and advertizing through their mobiles is a huge thing, and they are the ones who are spending a lot than...
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Ideate: "What are the factors that will make Mobile advertising a Big Hit??" deleted from your view.
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(rate this)
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1
Privacy Issue
2
Limited Screensizes
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Jayant Vishnu
| Supported idea
" Technical limitations"
| 2 years ago
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I agree with Mr. Navneet. Running and ad network across these devices makes existing ad serving technology look like the work of toddlers. Cell phones have still lot to develop for many advertisements. These limitations are preventing the spread...
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Deepak Agrawal
| Supported idea
"Privacy Issue"
| 2 years ago
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I think privacy is the reason that prevents spreading of advertising through mobile. Advertising through mobile is not like broadcasting where you broadcast something and it is upto individual to tune into that broadcast just like add through...
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Ideate: " Factors preventing the spread of advertising through mobile devices?" deleted from your view.
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(rate this)
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1
SMS
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SMS
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Abdul Raheem.Syed
| Supported idea
"SMS"
| 2 years ago
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SMS always rules the mobile marketing medium.Because the investment is very low and there are many VAS services to send the promotional messages in controlled manner and schedule too.There are few legal aspects in delivering the promotional SMS...
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Sonam Kapoor
| Supported idea
"SMS"
| 2 years ago
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There can be no easy, simple and cheaper medium than SMS for marketing. It has always been the most popular and easier among both organisations and users......
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Ideate: "Which mobile marketing medium will rule ?" deleted from your view.
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(rate this)
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will online prvosional store/general store/grocery store work in india???
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Sourav Jain
| Answered
| 2 years ago
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yes its right that people in india like to touch and feel the product b 4 buying. also indians buy online only those products which they have already tried and tested. and lots of products under grocery/provisionla store are tested and tried...
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Sushil Soren
| Answered
| 2 years ago
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As far as online business is considered, in a country like India, online malls or big items can be a success but grocery stores won't be since the people of India normally like to taste the grocery items by their touch more than just clicking in...
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Answer: "will online prvosional store/general store/grocery store work in india???" deleted from your view.
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(rate this)
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1
Ease in Geographical information providing
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Jayant Vishnu
| Added idea
" Ease in Geographical information providing"
| 2 years ago
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Many global brands are using LBA technology for campaigning on mobiles. With this new technology companies can advertise according to the geographical area on mobiles. Location-tracking technology in mobile networks helps companies to inform the...
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Ideate: "How do you think location based advertisement is important for mobiles?" deleted from your view.
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(rate this)
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Dear friends, pls share some points on what are the key assets that mobile operator holds in mobile advertising.
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NITHIN NAIR
| Answered
| 2 years ago
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Mobile operators drives the Mobile Advertising in a new way to find business results in the way of increasing user satisfaction. Offering advertising on mobile devices allows operators to enjoy significant new revenue streams from giant mobile...
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Makrand Bhave
| Answered
| 2 years ago
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Its the subscribers base!! Thats the KEY asset. They get a systematic info tabled to the subscribers liking. The channels are described fully by Jayant here. But the relevance here is the subscribers base as rightly pointed out by Shailena!!
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Shailena Varma
| Answered
| 2 years ago
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I think the main asset that a mobile operator holds is the subscription knowledge . They extracts information from the network about the end users end users behavior and browsing patterns and more. Like that they can profile its subscribers and...
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Answer: "What are the key assets that a mobile operator holds in mobile advertising?" deleted from your view.
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(rate this)
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1
Youth interested in fun
2
youth interested in fun
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asif shaikh
| Added idea
"youth interested in fun"
| 1 year ago
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Attracting and educating make youth more attentive by way of fun
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Anthony G.
| Added idea
"Technology And What Is Different."
| 2 years ago
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Other than the other social nwing outlets, and advertising, a concept I have played around with, being Mobile Video Advertising. How does the idea sound like, instead of those boring text sms'es you recieve a ping and a video opens up, displayin...
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Ideate: "How to target youth by mobile channel?" deleted from your view.
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(rate this)
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Want to be an Ambassador?
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2
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0
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Don't want to be an Ambassador
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RatanKK
| Argues in support of
"Want to be an Ambassador?"
| 2 years ago
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Sharing of Knowldge all the times, multiplies your Knowledge. If it is the Younger Generation, then they are more receptive and what you taught will have a longer shelf (mind) life! :-) So be an Internet Ambassador! All the best!
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Radhakrishna Marar
| Argues in support of
"Want to be an Ambassador?"
| 2 years ago
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This is a very good initiative. Making youth aware about cyber crimes from very early age will make them prepared to face any unwanted situation online...
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Debate: "Internet Ambassadors who can talk about Safe Net Surfing to School Pupil." deleted from your view.
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(rate this)
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We've a hell lot of advertising media available now but that's probably makes the whole scenario more confusing :O to market any mobile advertisement for end users, which media you'd prefer or sugge...
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Sanju Marangoly
| Answered
| 2 years ago
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Hi Palak, I saw your confusion about the mobile advertising!!! we are a company who are into rich media mobile advertising. We ensure that you get a immediate ROI and more over If your brand is one of the big brands we could even try out a...
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sagi srinivasa rao
| Answered
| 3 years ago
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yes www.mginger.com is one of the known mobile marketing portal in india.
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Sanjay
| Answered
| 3 years ago
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Did you think about Mobile Opt In Advertising , cost effective viral medioum for advertising ..rest assured all the recipients are your current/future prospects .you may visit www.mginger.com , I know the promoters .u can ping me back for more...
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Answer: "How would you suggest to go for mobile marketing, targetting Indian domestic market?" deleted from your view.
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