PPC or SEO? The Ultimate Search Marketing Battle
Tags :
SEO, PPC, seo vs ppc, search engine optimization, pay per click, internet marketing, digital marketing,
Industry :
Internet
Functional Area : Success Stories, India, Organizational Development, Innovation, Strategy Execution |
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About "PPC or SEO? The Ultimate Search Marketing Battle" topic:
SEO and PPC are search engine marketing techniques that are used to drive targeted traffic to your website. PPC, or Pay Per Click, ads are a way of buying visitors to your website by bidding on advertisement placements among the search engine results for specific keywords. Search engine optimization, or SEO, is a natural way of achieving top search engine placement by creating a keyword rich website with a strong linking structure. Here in this topic lets discuss the merits and demerits of the above and what are the best ways organizations can make use of it.
4 trends
, 7 insight
, 3 debates
, 2 idea contests
, 2 question
on topic: "PPC or SEO? The Ultimate Search Marketing Battle"
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Content
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39
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11
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Links
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Anna George
| Argues in support of
"Links"
| 4 months ago
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See, we cannot tell that content is more important for SEO than Links or viceversa. Both content and links are important in SEO. Content comes in Onpage Optimization part and Link Building comes in offpage optimization part. Both Onpage...
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Gupta Jiiii
| Argues in support of
"Content"
| 4 months ago
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I am agreed ! ! yes sure "CONTENT IS THE KING". " but, I think content will be unique, page related, web page name wise with information full ! ! don't matter is more links ! !
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Inani Sarkar
| Argues in support of
"Links"
| 1 year ago
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No anyone can create quality content but higher the number of incoming links to a website, better it ranks in the search engine result pages. The search engines pay special attention to the anchor text, as through these, links lead to your web pages.
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Debate: "What is Best for SEO: Content or Links?" deleted from your view.
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SEO On page Optimization
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10
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VS |
19
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SEO Off page Optimization
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ricky P
| Argues in support of
"SEO Off page Optimization"
| 25 days ago
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Off page optimization is more important than on page optimization. off page creates the back-links for the site, and traffic too. the on-page only to know the keywords position and ranking through Google analytic. all the 75% contribution from...
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Gupta Jiiii
| Argues in support of
"SEO On page Optimization"
| 4 months ago
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On page optimization is most important ! ! Becoz, tag, kw, url path, body content etc ! ! Then , do u off pages optimization ! Ex. one person come in your link via search & land on your web page but saw a not relevant text? Wt think?
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Priyanka Nath
| Argues in support of
"SEO Off page Optimization"
| 1 year ago
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Off page optimization or off-page SEO is basically controlling how the internet portrays our website. A professional off-page SEO will have control how search engines view the website and ther by control the ranking. Most of the off -page...
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Debate: "Which is more important in SEO?" deleted from your view.
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Yes
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1
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8
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No
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Inani Sarkar
| Argues in support of
"No"
| 1 year ago
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I think no ..... If they get better position just because they spend some good amount on PPC that means Google is biased. I don't think Google's algorithm works that way. I think it won't affect your SERPs in any way.
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Chandrashekar Reddy.G
| Argues in support of
"No"
| 1 year ago
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it's only for marketing and website publicity.
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Debate: "Do companies that spend more on Pay Per Click get better position? " deleted from your view.
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Can someone help me out to get a better grip on how and when to use SEO and PPC ......
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M A Kiran Achar
| Answered
| 1 year ago
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Hi Taniya, I would further elaborate what Nisha said SEO works on one's website i.e. its contents, links, its popularity Website designing, But PPC is more than that its truly a professional approach to advertise your website by creating...
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Chandrashekar Reddy.G
| Answered
| 1 year ago
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ppc is part of sem. ppc is paid one. seo/sem my suggestion is SEO is the best one.
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Answer: "When to use search engine optimization(SEO) & pay per click(PPC) no matter how old the domain is ?" deleted from your view.
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When make a website for HTML, XML sitemap. Then why Need a ROR.xml File created ?
Answer: "Why Use of ROR File?" deleted from your view.
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1
Why Outsourcing
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No technical expertise
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Diya Mehra
| Added idea
"No technical expertise "
| 1 year ago
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Many companies don't have proper technical expertise to do SEO activities and outsourcing is much cost effective than hiring a expert.
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Diya Mehra
| Supported idea
"Why Outsourcing"
| 1 year ago
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Mohit good discussion but this is not the platform to advertise.
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Ideate: "Why SEO should be Outsourced" deleted from your view.
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Recently Google launched the “real time search” concept, which is one of the most highly impressive searching techniques that one could ever use. The basic perception behind this searching technique is that the Google search engine constantly keeps updating the search results while there is stuff happening around on the Internet. This is basically the addition of a real time component that is used to update the result page with the arrival of new information on the net. What does “real time” mean? Now when it comes to focusing on the point of real time search results and SEO rankings, one can say that there won’t be any major effect by the former on the latter. The Google SEO ranking basica...
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mallikarjuna
| Commented
| 1 year ago
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thanks mam its always pleasur to read informative topics
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Ajay Tiwari
| Commented
| 1 year ago
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Good information about Search Engine Marketing & Ranking
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Trends: "Will Google real time search result affect SEO sites ranking?" deleted from your view.
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Google instant search is not only beneficial for users, but also for website owners and for those looking for effective search engine marketing or SEM strategies. An entirely new concept as well as a new search increasing way, Google instant search has changed the definition of searching for different keywords and the way of search engine marketing . Today, in this highly competitive era when firm and durable search engine ranking in different search engines have become the essential requirement, everyone knows the real value of Google instant search and search marketing as well. In other words, the value and use of Google instant search in Search Engine Marketing or SEM is well aware in th...
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manish kumar
| Commented
| 11 months ago
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Google instant search will come in front in 2011, thanks for Ur facts information.
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Trends: "Role of Google Instant Search in Search Engine Marketing (SEM)" deleted from your view.
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Increasing your business popularity through pay per click advertising, is one of the unique advertising methods that every website owner wants to apply to generate more and more traffic to website. Do you want to increase the popularity of your business beyond your expectation? If yes, then why don’t you get pay per click advertising or pay per click marketing. No doubt, it is one of the unique and effective online advertising methods that can reach the popularity of your website to new heights with positive results. Strategy of PPC marketing is really simple enough. It is an advertising method in that your website is promoted in Google. Pay per click can be in the header, footer or in both...
Trends: "Do You Want to Increase Your Business Through Pay Per Click Advertising?" deleted from your view.
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Keyword Research made easy !!! If you are a new or an experienced for keyword research, you already have been introduced to the basics. Attention to the methodology or approach to keyword research that your mentor is teaching to you. If this (keyword effectiveness index) KEI, please consider my warning on your obsolescence. Every word you read the articles should proceed to learn more. The KEI is the sketch, you give a numerical example, tell you exactly why it is now obsolete. But more that just being the bearer of bad news, your messenger of good news as well be - as I tell you exactly what keyword research will include the new methodology. KEI is a rather common keyword research approach...
Insight: "Keyword Research made easy !!! " deleted from your view.
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