Posted in Community :
Media Mughals
Print media
Tags :
Print media advertising, print ads, print ad, advertising, media, print media, advertising media.
Industry :
Radio, TV & Films
Functional Area : Business models |
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About "Print media" topic:
This topic discusses in detail about all the aspects related to the print media and journalism.
1 trends
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on topic: "Print media"
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The emerging arena of ‘Offers’ We daily come across offers and discounts, either by our local sellers or brands. While some offers are mere gimmicks others are well received. One such growing industry is of the ‘Reader’s Offer’ which was commenced in the year 2005 by a well-known tabloid in Mumbai. The industry since then has achieved a market share of over 700 crores per annum and growing at the rate of 50% yearly. What is this industry? The Reader’s Offer originated in the print medium but has advanced into the internet. Western countries are highly dependent on the virtual medium for their purchases of products and services. In USA pest control subscriptions, renewal of insurance p...
Trends: "Direct to readers offers" deleted from your view.
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Answer: "hi how are you " deleted from your view.
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Answer: "I would love to hear your opinions on how media companies can monetize their efforts in online strategies, i.e. web vs print" deleted from your view.
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Market and Technology research
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Positive Step
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Sanju Marangoly
| Added idea
"Print will take some to do die"
| 2 years ago
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Print will take atleast another generation to die, however if you look at the digital side it is catching up at a record pace. In the current scenario atleast in the urban cities where time is a crucial factor in a day to day lives, its very easy...
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Pranav Sinha
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"Market and Technology research"
| 3 years ago
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As we know book publishers can give readers a taste of new releases by putting the first chapter online, in the same, page-turnable form already available on Amazon. Podcasts may allow publishers to give their readers access to an audio trailer...
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Ideate: "Publishing Industry : Why it should take digital media seriously?" deleted from your view.
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Other knowledge matching "Print media" topic
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Activity:
2022 referals
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15 votes,
497 views
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When we are watching news channels or any other channel or reading news papers you bump upon many articles which make no sense. Your instant reaction to them is why is it on this page! What are the subjects you think should not have any space in...
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Activity:
3004 referals
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28 arguments,
774 views
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These days as I switch on the tv or radio or look at a hoarding I do feel that power of ads I see. There are few innovative ads but rest all are stale. I do not understand many of these ads, their purpose looks so unclear that I feel that......
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Activity:
1677 referals
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20 comments,
643 views
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Many advertisements come and go.. Few make an impression on our mind.. Impression might be good , bad and at times ugly!!! The government has cracked down on "obscene" deodorant advertisements directing advertisers to modify them or take them off air. The I B ministry has asked the Advertising Standards Council of India (ASCI) to take action and submit a report within five days. On one side are the good ads like one of our Toostep user posted "wRite to change" ( Hath Uthao ) and on other hand are these ads.. It becomes more important because even the kids watch tv and ads will be viewed by all.. Many parents have hard time explaining to their kids that what it actually is and why should they change the channel. While the other group of people says why is this county with world's second largest population offended by sexuality? What is your point of view here?
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Great surprised given by Tata Sky, introduced simultaneously 3 campaigns in D.T.H service market. Really it can say that Tata Sky only brand in D.T.H Service providers market which understands “Consumers needs behavior”. Just before 3 months ago, Tata sky has released service campaign like 24x7 hour call center service, relocation service, and In-time service . Now, a week ago again Tata Sky has released another 3 campaign with new concept ideas. We can say the core competency for Tata Sky is: - Provide Service by understanding Consumer behavior needs. Yet, none of any brands have been executed such services in market . Tata sky brand has already been created strong brand image with the punch line of “Isko Laga dala to life jinga la la”. Total Market Players: - Dish TV, Tata Sky, Sun direct, Videocon d2H, Airtel Digital TV, Reliance Big TV Website Link: - http://www.tataskyplus.com/vod.html The new campaigning:- (1) 3 Day grace period: - It is focusing on that Tata sky is...
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Cadbury India Ltd. Brand “Cadbury Dairymilk” has already been taken strong position in Indian chocolate market. Now, Cadbury Dairymilk is trying to make strong brand loyalty brand acceptance. As well, since Cadbury Dairymilk has introduced concept “Shubh Aarambh (Auspicious Beginning)”, it became really “Shubh (Auspicious)” as well as still getting positive result. There is punch line “ Kuchh Mitha Ho Jaye (Do some Sweet Taste)” which really influence towards end-users (consumers). The core competency of brand Cadbury Dairymilk can be “Kuch Mitha Ho Jaye (Sweet Tatse), Aaj Mithe mein kya hai” as well as unique packing . Today, consumers are speaking willingly “Kuch Mitha Ho Jaye (Sweet Tatse), Aaj Mithe mein kya hai”. So, brand itself positioned in the mind of consumers that really gives “ Value for Money”. Recently, Cadbury Dairymilk has released new TVC campaign with innovative unique concept that conveying message...
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