Posted in Community :
Marketing & Branding
Product Marketing Techniques
Tags :
product marketing, marketing, sales marketing, marketing strategy, product
Industry :
Retail Chain/Logistics
Functional Area : Branding, Strategy Execution |
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About "Product Marketing Techniques" topic:
Product marketing deals with the first of the "4P"'s of marketing, which is the Product. A Product market is something that is referred to when pitching a new product to the general public. Let us discuss on the various aspects related to product marketing..
9 debates
, 3 idea contests
, 2 question
on topic: "Product Marketing Techniques"
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(rate this)
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Yes
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0
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No
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BIBHU PRASAD SAMAL
| Argues in support of
"Yes"
| 3 years ago
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As per my concern any organisation need a sufficient money to grow up their infrastructue or technology or market position. For this purpose they need to sale their product to the customer. It may be educational institute or any other secter they...
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Debate: "Should business school apply marketing policies to sale their product?" deleted from your view.
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(rate this)
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I am Mahesh Chauhan, basically from Saurashtra (Gujarat). I am studying in MBA 3semester. I have made up my mind to establish a fisheries (small level) but I don't have exact idea how to start with? ...
Answer: "which are the initial steps to establish a small enterprising " deleted from your view.
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(rate this)
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Agree
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6
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1
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Disagree
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SHRIKANT MANOHAR DANKE
| Argues in support of
"Agree"
| 2 years ago
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Both systems are good & mostly depend upon the target area & customer.
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Kaustav Saha
| Argues in support of
"Disagree"
| 2 years ago
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Look Vibhav.....It's not that I'm supporting traditional method of marketing as such. To convey my opinion, I need to take a stand. The basic base over which so called "Modern" method of marketing stands is not to reject a theory or procedure...
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vibhav Kumar
| Argues in support of
"Agree"
| 2 years ago
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Today in 21st century where most of the Indians companies and leading marketers still believe that traditional marketing is still good and effective because marketers have the power but in modern marketing users have the power. another difference...
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Debate: "Should Indian product companies are still using traditional marketing system or modern marketing system?" deleted from your view.
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(rate this)
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1
Yes its difficult to establish the product in FMCG segment for the company with smaller budget.
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Rajesh Jain
| Added idea
"Yes its difficult to establish the product in FMCG segment for the company with smaller budget."
| 2 years ago
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The company with smaller budget will not able to launch the product at national level and if there is not budget for TV add, Paper advertisement etc. even if you have some unique product till u reach some position some multinational company will...
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Ideate: "FMCG product establishment in the market for the company with smaller budget.. need suggestions." deleted from your view.
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(rate this)
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yes they can
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0
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1
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no they can't
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deepak chourasia
| Argues in support of
"no they can't"
| 3 years ago
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I hope they can but its not possible as LG and Samsung started playing price games and injecting superior technolgies in their product range.
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Debate: "Will taiwani brands like BenQ,AOC will kill old veterons like lg,samsung,acer .......in LED technology" deleted from your view.
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(rate this)
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If these two go hand in hand then how can these be differentiated....
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Mallikarjuna Gupta Bhogavalli
| Answered
| 4 years ago
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Product Manager generally designs the product keeping view of the market requirements and taking the inputs from the field folks and where as product marketing is hard selling of the product.
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Rohit Mittal
| Answered
| 4 years ago
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Product manager is the means and product marketing is the way. A product manager has to design a roadmap for making the product a success among the TG. He has to define the long term plans and short term plans to succeed.
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Answer: "How could the Product Manager be differentiated from Product Marketing ?" deleted from your view.
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(rate this)
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It's a gamble
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19
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34
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It's a science
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Deepika Rani Goel
| Argues in support of
"It's a science"
| 2 years ago
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When the new product is launched by a company in the market, it is introduced by the company after making proper analysis of the market and customers. That is known a technique of marketing. Marketing manager applies the techniques of marketing at...
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Serveshwer Verma
| Argues in support of
"It's a gamble"
| 2 years ago
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it just a gamble to make the new product a good start and make the substitute of other either it require or not.
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vijay raut
| Argues in support of
"It's a science"
| 4 years ago
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Being some what of a specialist I believe that like in any new venture there are risks involved. However, the risks of failure can be reduced by conscious adoption of a systematic approach to both development and marketing. After being involved...
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Debate: "Is New Product Launch a Gamble?" deleted from your view.
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(rate this)
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Yes
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14
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VS |
2
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No
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S. Muralidharan
| Argues in support of
"Yes"
| 2 years ago
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Obviously yes in rural segment, not otherwise.
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V B Sree Krishna Dutta
| Argues in support of
"No"
| 2 years ago
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It could have been possible before Globalization in the Indian context. But given the conditions, it could be easier said than done. .. Krishna Dutta.
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Debate: "Without Branding, is it possible to Market Industrial Products ?" deleted from your view.
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(rate this)
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1
Build a knowledgeable and competent distribution channel
2
Develop insurance products for rural segment
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Naresh Panwar
| Added idea
"Go near the people & creat rapport"
| 2 years ago
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for effective rural marketing one will have to go near them, stay put and build confidence, only then business will follow. Touch and vanish, as being done by pvt. insurance cos wont run for along time.
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malladi madhukumar
| Supported idea
"Income LINKED Insurance plans"
| 3 years ago
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Good idea Mr,Bhave, 'Money back after one year,' more people from rural poor and urban poor can benefit. .
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Ideate: "What should be the strategies for marketing insurance products in rural areas?" deleted from your view.
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(rate this)
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1
Adopt a mix of traditional and emerging techniques
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Give them a picture that if they save and invest what a huge corpus they will have in future.
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Sharad Kiyal
| Added idea
"Give them a picture that if they save and invest what a huge corpus they will have in future."
| 3 years ago
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In my opinion also one should live the present and enjoy everyday but the expenditure that are wasteful or useless should be reduced in order to have a good future. Say for example if a youngster can save Rs.1000 out of his salary/pocket money...
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Ramdas Pawar
| Added idea
"Use media marketing to attract young consumers"
| 3 years ago
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In my view, financial marketers should integrate multiple media into their marketing plans to meet young consumers’ propensity to use many different media. Marketers should also explore the branding potential of new opportunities like social...
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Ideate: "How to market investment products to young consumers?" deleted from your view.
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A brand is a name that distinguishes a product from others. It has its own identity in the market with its symbol and tagline. When we talk about brands in rural markets some of the names which come to our mind are Rajdoot Bikes,Ghari Detergent,Dolly TV and chic shampoo etc Findings indicated that good quality, value for money and sense of identity with brand were likely to act as key determinants of a FMCG brand in rural India. Better finish and good looks, recommendations from retailers were found be key determinants of a consumer durable brand in rural India. Lets throw some light on agro inputs also like pesticides, fertilizers, manure, seeds, tractors, harvesters, pumps and threshers etc. In this regards marketers are following market specialization strategy.HYV seeds are also becoming popular among the farmers. It is a known fact in rural areas that price plays an important role in rural markets for purchasing the products. Now the New Era of marketing is changing the...
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"2 bananas cost 50 cents, banana dessert costs 10 dollars" Marketing is story-telling of any selling proposition beyond the obvious. A grand chef can change the total perception, price and taste of 2 bananas by infusing value in them through his skill. Two bananas cost 50 cents. But the same simple bananas can be transformed into a terrific dessert costing anywhere from $10 to $50 depending on the chef’s reputation. His repute gets built over time from his proven quality and taste he conjures up that his guests perceive and regard highly. Marketing is exposing the excellence of the banana dessert the chef creates by transforming two basic bananas. Of course, the dessert has to have truth and ingenuity that end-customers can recognize and take seriously. End-customers have to believe in that dessert and its quality excellence, it must work well for them, and it must look good. This is what marketing is. You can read the complete article here. What do you think?...
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The word 'Push' has traditionally characterized FMCG sales systems in India. This is changing for the better in many ways. Sales in many companies like HLL, Marico and Colgate is secondary driven. Let me explain this to a reader who is new to sales jargons. Secondary driven basically means that retail orders to the distributor (secondary sale), which are a function of sales from the retail shelf(offtakes), determine the volume of primaries (billing from the company to the distributors - primary sale). In traditional sales systems the disproportionately high targets were driven by billing high volume of stocks to the distributors (primaries) without there being an adequate movement of stock from the distributor point to the trade (secondaries). This system worked as long as the brands has a demand (pull) that was proportionate to this loading. However in case of inadequate offtakes, this extra stock used to lie at the distributor point or die in the shelves of the retailer. In case...
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