Sales Promotion
Tags :
Sales Promotion,promotions,promotional,promotion,promoting,sales and marketing,marketing,online marketing,promotion code
Industry :
FMCG/Foods/Beverage
Functional Area : B2B Sales, Branding, Consumer Sales, Digital marketing |
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About "Sales Promotion" topic:
Every businessman wants to increase the sale of goods that he deals in. He can adopt several ways for that purpose.Sales promotion consists of all activities other than advertising and personal selling that help to increase sales of a particular commodity.
So lets discuss on the importance and benifits od sales promotion here....
So lets discuss on the importance and benifits od sales promotion here....
1 trends
, 3 insight
, 9 debates
, 6 idea contests
, 1 question
on topic: "Sales Promotion"
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(rate this)
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Girls - Essential
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8
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9
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Girls - Optional
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Chandra shekhar
| Argues in support of
"Girls - Essential"
| 1 year ago
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Because, they are more expressive and communicate well.
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p.m.n.krishnan
| Argues in support of
"Girls - Optional"
| 1 year ago
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A GENDER NEUTRAL APPROACH IS ALWAYS BETTER IN VIEW OF THE FACT THE BRAND POWER AND THE CORPORATE IMAGE CANNOT BE RELEGATED TO A SECOND POSITION.BUT THE SALES APPEAL AND RESULTS VARY WIDELY.IT IS FOR THE TOP MANAGEMENT TO ASCERTAIN A STRENGTH AND...
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Satwinder Singh
| Argues in support of
"Girls - Optional"
| 1 year ago
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Depends upon the Product and what research is done....
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Debate: "Sales/Promotions Executives - Preferably Girls. Why not Boys?" deleted from your view.
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bridging gap between supply and demand
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4
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0
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Lust of money
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Nilay Sahay
| Argues in support of
"bridging gap between supply and demand"
| 1 year ago
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It is about creating need for the product thereby demand and ultimetly revenue.These all activities encompases various tools of promotion
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Debate: "Sales is all about ........." deleted from your view.
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Is Broker harm the company in UP trend and DOWN trend market?
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Sandeep Bhati
| Commented
| 2 years ago
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Broker harms the company's profit in up trend market as Broker store the goods in down trend market when they feel that market is to be going up. And then the sale their goods in up trend market. At this point company cannot take the benefit of up...
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Trends: "Marketing and sales" deleted from your view.
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Sales
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26
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51
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Marketing
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Nilay Sahay
| Argues in support of
"Sales"
| 1 year ago
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Marketing is of paramount importance. As it is not only passing product to companies to customers . It is about satisfying their need giving solution to their problem for which they seek solution which has borught him to the prouct. If he get...
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Sairam. M
| Argues in support of
"Marketing"
| 1 year ago
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SORRY SIR. COMMENT DELETED ERRONEOUSLY. THIS SITE HAS REPLICATION PROBLEM. PHOTOGRAPHS DO NOT REPLICATE WITH NEW ONE. YOU NEED TO ENTER SOME TEXT TO REPLICATE WITH NEW ONE. REFRESH SIGNALS SHOULD BE INCREASED. VERY BAD PROGRAMMING.
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priti inamdar
| Argues in support of
"Marketing"
| 2 years ago
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Marketing is the base of sales. its very important to increase the sales. so marketing is main thing to do business.
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Debate: "Which is the main thing to do a business Sales OR Markrting?" deleted from your view.
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Sales Promotion Sales promotion consists of a diverse collection of incentive tolls, mostly short term, designed to stimulate quicker and / or greater purchase of particular products/services by consumers or the trade: Concept of Sales promotion Sales Promotion is an important method of promotion which supplements personal selling and advertising effects. According to American Marketing Association' 'Sales promotion includes marketing activities, other than personal selling, advertising such as displays, shows and expositions, demonstrations and various non-recurring selling efforts not in the ordinary routine.' Sales promotion includes free samples, premium on sales, sales and deal...
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NATTERAJA R. ARIKRISHNAN
| Commented
| 2 years ago
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Mr.Harender Sinh well done, you have elaborated very nicely. Good fuel for all sales force. However, each products needs different strategy to market. Thanks once again.
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Rathin Deb
| Commented
| 2 years ago
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Thanks Natteraja for referral. Sales promotion is a vast subject and needs careful understanding of the produce and products and the underline message will be the same but in different form for different products.
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Insight: "Below the Line - Sales Promotion" deleted from your view.
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yes
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9
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9
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no
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Makrand Bhave
| Argues in support of
"yes"
| 1 year ago
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PUSH in the literal sense means to propel a person, material or thing with force in a direction of choice! What is important here is the DIRECTION OF CHOICE!! Unless you are not passionate about selling you will never be able to understand the...
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anjani nandan
| Argues in support of
"no"
| 1 year ago
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No,the sales person should not be pushy because at the time when your trying to sale a product it is necessary to know the need of product in the mind of customer and a sales person should focus on that
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Neha Choudhry
| Argues in support of
"no"
| 2 years ago
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No. There is a difference between forcing and convincing. Being pushy suffocates the customer who in turn will withdraw to take a breath. Give time for the customer to ask questions
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Debate: "do sales person necessarily need to be pushy???" deleted from your view.
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Debate: "ravi" deleted from your view.
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Buy One Get One Free (BOGO) – Does it really boosts the Sales? Gone are the days when customers use to easily lure away by the gimmicks of the marketing persons. Today the customers are cleverer and demanding than ever before. They cannot be easily caught in the snare of the companies’ ideological gimmicks as they used to be in the past. I would love to share with you a real life and an interesting anecdote which is about a sales promotion program of a well established and renowned cigarette company. A week ago, in the afternoon, I stopped by a Pan Shop near my place, to buy a packet of cigarettes. There was an unusual rush on that Pan shop at that time. As I reached up to the counter, I c...
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Jaygopal Raghavan
| Commented
| 2 years ago
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Very interesting anecdote and well pointed out. I would like to point out two things here : 1) Any sales promotion scheme irrespective of the brand should never be over utilised. In fact a "SALE" itself shouldnt be doen more than once or twice a...
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s.baalu
| Commented
| 2 years ago
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What is narrated is an isolated case.Most of the consumers are interested to avail offers and whatever given is accepted as an incremental benefit.There is a sense of happiness and satisfaction in their minds.Fortunately for all the manufacturing...
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Insight: "An Inept Sales Promotion" deleted from your view.
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1
Marketing and Promotion of newly Launched Service industry - designs and Management Consultancy
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Develop credo
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Rathin Deb
| Supported idea
"Marketing and Promotion of newly Launched Service industry - designs and Management Consultancy"
| 2 years ago
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Thanks Natteraja for referral. The marketing of services any day is more challenging than marketing a product.
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Mohammad Bakhsh
| Added idea
"Develop credo "
| 2 years ago
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Service sector reflects statement of a organization,people managing it and the aura of out reach.These together must create "credo" so that services are lapped up.
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Ideate: "Marketing and Promotion of newly started Service Industry - Designs & Engineering Consultancy" deleted from your view.
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It was just another freezing day in Dubai on the first day of 2009, when I passed through a Pierre Cardin showroom somewhere near Jumeirah area, showing “Up to 70% Off” stickers on its big windowpanes. Starting the very first day of a new year with sales promotion is a brilliant idea, as people are in a festive mood and you are just giving them some extra incentive to buy your product. But, unfortunately this wasn’t a New Year sales promotion because you can see the same stickers throughout the year begging your attention. In India there is a growing retail brand by the name of “Koutons”, which follows 365 days sales promotion strategy. Although there is no comparison between Pierre Cardin ...
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NATTERAJA R. ARIKRISHNAN
| Commented
| 2 years ago
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No doubt, sales promotion technique is short-term scheme to induce the buyers or dealers to buy the products. Normally this type of technique is being followed by organizations who insist sales targets for the sales forces and dealers.Their main...
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Pragya Kothari
| Commented
| 4 years ago
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Impressed by your knowledge of the sales promotion strategy that different companies are following, and i would also agree that in today's times 'sales promotion is definitely an incentive to buy' but we have to keep in mind that consumers are...
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Insight: "Is sales promotion the mantra to avert CRISIS?" deleted from your view.
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The word 'Push' has traditionally characterized FMCG sales systems in India. This is changing for the better in many ways. Sales in many companies like HLL, Marico and Colgate is secondary driven. Let me explain this to a reader who is new to sales jargons. Secondary driven basically means that retail orders to the distributor (secondary sale), which are a function of sales from the retail shelf(offtakes), determine the volume of primaries (billing from the company to the distributors - primary sale). In traditional sales systems the disproportionately high targets were driven by billing high volume of stocks to the distributors (primaries) without there being an adequate movement of stock from the distributor point to the trade (secondaries). This system worked as long as the brands has a demand (pull) that was proportionate to this loading. However in case of inadequate offtakes, this extra stock used to lie at the distributor point or die in the shelves of the retailer. In case...
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A brand is a name that distinguishes a product from others. It has its own identity in the market with its symbol and tagline. When we talk about brands in rural markets some of the names which come to our mind are Rajdoot Bikes,Ghari Detergent,Dolly TV and chic shampoo etc Findings indicated that good quality, value for money and sense of identity with brand were likely to act as key determinants of a FMCG brand in rural India. Better finish and good looks, recommendations from retailers were found be key determinants of a consumer durable brand in rural India. Lets throw some light on agro inputs also like pesticides, fertilizers, manure, seeds, tractors, harvesters, pumps and threshers etc. In this regards marketers are following market specialization strategy.HYV seeds are also becoming popular among the farmers. It is a known fact in rural areas that price plays an important role in rural markets for purchasing the products. Now the New Era of marketing is changing the...
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7 Steps to Protect Against Online Fraud for this Year's Tax Day SonicWALL Security Threat Team Offers Insight and Guidelines on Phishing Scams and other Invasive Schemes Related to Tax Day Bangalore, Karnataka, India, Tuesday, April 12, 2011 -- (Business Wire India ) -- With tax day around the corner, SonicWALL, Inc., the leading provider of intelligent network security and data protection solutions, today released the results of its phishing quiz . Of the three million respondents to the quiz, only 7.4% answered all of the questions correctly. When asked to determine whether a suspect email was a phishing e-mail or a legitimate email, respondents were wrong 22% of the time. In addition, quiz results reveal that 1 in 10 people will act on a phishing email even after they have been told it is suspicious; actions include opening the email, clicking on links and even providing personal data at the phisher's website. The seasonal rise in phishing threats associated with the...
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