pull and push streatgy of sales promotion

Tags : sales promotion

Industry : FMCG/Foods/Beverage

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About "pull and push streatgy of sales promotion" topic:

For introducing a product in the market which one streatgy of sales promotion is effective - push streatgy orpull streatgy .

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push and pull streatgy of sales promotion

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push strategy

pull strategy

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	p.m.n.krishnan \| Argues in support of "push strategy" \| 9 months ago
	THE QUESTION ASKED IS AT THE TIME OF INTRODUCTION OF A PRODUCT AND WHAT STRATEGY IS BETTER?SO ALL DEPENDS ON THE THE NATURE OF THE PRODUCT ,HOW CLUTTERED IS THE MARKET, AND ALSO THE TIMELINE BY WHICH RESULTS ARE EXPECTED. FOR THIS A PUSH STRATEGY...

	Pakerla Prasad Raju \| Argues in support of "pull strategy" \| 2 years ago
	For Retailing, both the push and the pull strategy has been adopted in a mix by the companies but with the recent trend of super/hyper/dept stores in the urban and semi urban areas, the pull strategy seems to be the ideal one to attract the...

	Paresh Dhembare \| Argues in support of "pull strategy" \| 2 years ago
	Both the strategy has there own benefits. It depends upon your product, which strategy to adopt.A “push” promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demand for a product.The producer...

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The Push and Pull of Sales

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The word 'Push' has traditionally characterized FMCG sales systems in India. This is changing for the better in many ways. Sales in many companies like HLL, Marico and Colgate is secondary driven. Let me explain this to a reader who is new to sales jargons. Secondary driven basically means that retail orders to the distributor (secondary sale), which are a function of sales from the retail shelf(offtakes), determine the volume of primaries (billing from the company to the distributors - primary sale). In traditional sales systems the disproportionately high targets were driven by billing high volume of stocks to the distributors (primaries) without there being an adequate movement of stock from the distributor point to the trade (secondaries). This system worked as long as the brands has a demand (pull) that was proportionate to this loading. However in case of inadequate offtakes, this extra stock used to lie at the distributor point or die in the shelves of the retailer. In case...

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