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Reaching Out to the Bottom of the Pyramid
Tags :
Rural marketing, marketing, BPL, BOP, Below Poverty Line, Bottom of the pyramid
Industry :
Equity Research/Analytics, Investment Banking
Functional Area : Equities, India, Global Business, Growth |
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About "Reaching Out to the Bottom of the Pyramid " topic:
The concept of Bottom of the Pyramid' (BOP) was proposed by C.K
Prahalad and Hammod in 2002. It refers to the approximate 4 billion
people across the globe with a purchasing power of EUR 1000 per year or
less. And the Indian Bottom of the Pyramid market segment and the
potential it could offer to a company to grow like anything.
The Indian economy is growing at an annual rate of 8 percent. This
growth is considerable when compared to the growth of European
countries, which is less than 2 percent on a 10-year average, and the
growth of the American economy, which is approximately 3 percent.
Moreover, there has been significant reduction in poverty levels and
increase in quality consciousness among the Indian rural and urban
under served in the past 10 years. This changing scenario in the Indian
economy could translate into an investment opportunity for many
companies. So, how to reach out to the bottom of the pyramid?
The Indian economy is growing at an annual rate of 8 percent. This growth is considerable when compared to the growth of European countries, which is less than 2 percent on a 10-year average, and the growth of the American economy, which is approximately 3 percent. Moreover, there has been significant reduction in poverty levels and increase in quality consciousness among the Indian rural and urban under served in the past 10 years. This changing scenario in the Indian economy could translate into an investment opportunity for many companies. So, how to reach out to the bottom of the pyramid?
3 debates
, 3 idea contests
, 2 question
on topic: "Reaching Out to the Bottom of the Pyramid "
Prev1NextShowing 1 - 8 of 8
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(rate this)
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Yes
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43
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VS |
10
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No
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Prabhakar Srivastava
| Argues in support of
"Yes"
| 2 years ago
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Does anyone doubt this reality? Its a fact. See the telecom sector which grew rapidly in India and has entered deep hinterlands to the bottom of the pyramid and is tasting its success. Need was there, ultimately all human beings have the needs...
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Saranya Kothandaraman
| Argues in support of
"No"
| 2 years ago
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I dont agree with you. If you see our Indian economy at the time when recession hit us all of a sudden, the only part which actually was not affected by the recesssion was our RM. So RM has proved its ability.
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Suryakumar Sharma
| Argues in support of
"Yes"
| 2 years ago
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Following are some of the characteristics of the market which is at the bottom of the pyramid 1) This market is huge but servicing it is a big task 2) This market is well spread out so reaching out to them is very expensive 3) Consumption is...
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Debate: "Is Real Indian market at the bottom of the pyramid?" deleted from your view.
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(rate this)
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1
Innovating decentralised and efficient market
2
Ensure your product aligns with their aspirations/goals.
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Business Management Consultant
| Supported idea
"Ensure your product aligns with their aspirations/goals. "
| 1 year ago
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There is a startling scale of global poverty. Companies should develop more innovative business models to assist the needs of the BoP. There should be more awareness, focus, low-cost access to products and services. Once the Bop become more...
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salil misra
| Added idea
"pour so much of water at the top of the pyramid that the top and middle level can not absorb it and it tickels down to the botto"
| 2 years ago
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the human nature of absorbing and gorging every available thing will ensure that the water is absorbed quickly, remember the famous observation about computer by american patent deptt which predicted a sale of not more then five computers per year...
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Makrand Bhave
| Supported idea
"Innovating decentralised and efficient market"
| 2 years ago
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Good ideation once again Purvi and even more aptly supported by Priya and Mr. Kazmi!! With you all here :))
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Ideate: "How to tap the market at the bottom of pyramid" deleted from your view.
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(rate this)
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1
Lack of communication
2
small is convenient and affordable
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deepak chourasia
| Added idea
"first know what is expected by consumers from the brand "
| 2 years ago
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See Meena for a com like videocon the expectation of market is very desi no doubt videocon invested huge huge in marketing.But your base is very very strong spc in upcountry so try to get better in those markets as other small brands are searching...
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Binu Raj Nair
| Supported idea
"Lack of communication"
| 2 years ago
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I am not agreeing with that comment that the bop dont have the proper communication media, nowadays television has reached even in tribal areas also, Advertisement has to be made simple but understanding to the peoples who are watching the...
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NATTERAJA R. ARIKRISHNAN
| Supported idea
"Lack of communication"
| 2 years ago
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well said Mr. Suryakumar, It may be successful in case of shampoo and oils/soaps/toothpaste etc. But still our rural economy is to be geared for the growth. What about for other products which still needs reachability to the rural areas. Main...
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Ideate: "What are the challenges in marketing to the bottom of the pyramid?" deleted from your view.
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(rate this)
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WHO SAY SERVICE FIRST
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1
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2
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WHO SAY LOWER COST FIRST
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Himanshu Pathak
| Argues in support of
"WHO SAY LOWER COST FIRST"
| 2 years ago
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Arjun I think low cost is what they need initially. So companies should focus on low cost products for rural marketing. Since their purchasing power is less compared to the urban people it would be better targeting through price than through...
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ARJUN SINGH NAMDHARI
| Argues in support of
"WHO SAY SERVICE FIRST"
| 2 years ago
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SERVICE FIRST BCOS THE TYPICAL INDIAN UNDERSTAND THE LANGUAGE OF LOVE AND AFFECTION....BY THIS U CAN CREAT A CUSTOMER FOR LONGER TIME.... BCOS OF THE SERVICE THE POOR MAN CAN READY TO REACH TO THE NEXT TO TEXT VILLAGE TO BUY THAT THING/PRODUCT...
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Debate: "bottom of piramid-rural india" deleted from your view.
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(rate this)
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Himanshu Jha
| Answered
| 2 years ago
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Talking to rural people is a challenge in itself. Electronic media has a wide reach but availability of TV sets / DTH/ Electricity / cable network are some of the major reason for its hindrance, Print media has a constraint due to literacy levels...
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SRINIVASAN P
| Answered
| 2 years ago
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EMPLOY LOCAL PEOPLE AND TRAIN THEM TO TALK TO RURAL FOLKS IN THEIR DIALECT. MAKE USE OF SIGNIFANT LOCAL HEADS
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Jaygopal Raghavan
| Answered
| 4 years ago
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Best way to connect with the rural customers is through a medium they identify and understand with. This could depend from region to region. Example could be a street play or a banner ads in community halls or in a very downtrodden village, it...
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Answer: "Tapping the Bottom of the pyramid - what are the best/Most innovative ways to connect with the rural potential customers..." deleted from your view.
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(rate this)
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Monetary statistical analysis of Business Turnover figures of Pyramid levels are required to make a comment on business strategies because other than TV, Telephone gadgets few FMCG products only Chil...
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Purvi Ghosh
| Answered
| 2 years ago
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I believe that the next part of growth will come from rural areas, atleast for domestic markets. The marketing potential of the rural part of the country is rapidly growing.
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Answer: "Monetary statistical analysis of Business Turnover figures of Pyramid" deleted from your view.
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(rate this)
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1
Green Power
2
Passive solar building design
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Thangaraj
| Supported idea
"Green Power "
| 2 years ago
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In Addtion that,Green Electricity Products make less environmental impact compare than the Convention Energy system.It also reduce the acid rain,Global warming impact etc...
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Padmaja Baskar
| Added idea
"Passive solar building design"
| 2 years ago
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Green buildings often include measures to reduce energy use. To increase the efficiency of the building envelope,to remove the barrier between conditioned and unconditioned space we may use high-efficiency windows and insulation in walls,...
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Ideate: "How to Optimize the Renewable Energy (Or) Solar energy in High Rise Building and commericial building" deleted from your view.
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(rate this)
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Yes
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3
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VS |
2
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No
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sandeep mehta
| Argues in support of
"Yes"
| 3 years ago
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Indian market have almost lost 50% from their all time high.If we see past trends after any bull run markets has not gone down more that 50-55% from the high.If past history of market is tracked then it seems markets are bottom out. Besides ,If we...
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George Karimalil
| Argues in support of
"No"
| 2 years ago
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I think Indian market is now in the balancing act, given the growing clout of the rural consumer. (Union Minister Sharad Pawar rightly says the current price rise is due to the increased buying capacity of the rural people.) Since the counsumer...
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Debate: "Is the Indian stock market bottoming out?" deleted from your view.
Prev1NextShowing 1 - 8 of 8
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