Real Brand India

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How to position India as a Brand Uniquely

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The Real Brand India

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1 Culture

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	CHINTAN \| Added idea "Culture" \| 3 years ago
	India is a one of the unique place where past present and future living together is a cohesive ways. Adopt and absorbing everything from everywhere be it food,clothes, music \etc Where Pizza stays along with rotla, Classical music tuned well with...

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what need of a real indian?

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Yes

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	mukul goyal \| Argues in support of "Yes" \| 3 years ago
	i think became a real indian we united or think about himself/herself.

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Building brands in rural market

Activity: 197 referals , 26 comments, 297 views

A brand is a name that distinguishes a product from others. It has its own identity in the market with its symbol and tagline. When we talk about brands in rural markets some of the names which come to our mind are Rajdoot Bikes,Ghari Detergent,Dolly TV and chic shampoo etc Findings indicated that good quality, value for money and sense of identity with brand were likely to act as key determinants of a FMCG brand in rural India. Better finish and good looks, recommendations from retailers were found be key determinants of a consumer durable brand in rural India. Lets throw some light on agro inputs also like pesticides, fertilizers, manure, seeds, tractors, harvesters, pumps and threshers etc. In this regards marketers are following market specialization strategy.HYV seeds are also becoming popular among the farmers. It is a known fact in rural areas that price plays an important role in rural markets for purchasing the products. Now the New Era of marketing is changing the...

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Private labels V/s national brands-The undercurrent battle!

Activity: 241 referals , 9 comments, 2020 views

Private labels V/s national brands-The undercurrent battle! This is very interesting to note that what is making national brands vexing is not the competitors alone but the surge of private labels which seems to be eating out major chunk of the pie, traditionally a part of the appetite of the former. Private Label Manufacturer's Association categorizes PL manufacturers into 4 main categories: Large national brand manufacturers that utilize their expertise and excess plant capacity to supply store brands. Mall, quality manufacturers who specialize in particular product lines and concentrate on producing store brands almost exclusively. Often these companies are owned by corporations that also produce national brands. Major retailers and wholesalers that own their own manufacturing facilities and provide store brand products for themselves. Regional brand manufacturers that produce private label products for specific markets. In 2008, private labels had taken over 25% to 50% in...

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IMPORTANCE OF DISTANCE EDUCATION FOR INDIA

Activity: 43 referals , 19 comments, 6485 views

Importance of Distance Education in India Asif Ahmed After independence, India had made tremendous progress in the field of education, though mostly quantitative in nature. Earlier, education was available only to the elites in society, and a large majority of poor and marginalized people remained illiterate. Political considerations have an important role in the expansion of higher education, especially at the state level. The state government experienced tremendous pressure from the public to establish more and more colleges and universities. In a democratic society, even the strong governments find it very difficult to resist such pressures and are compelled to succumb to the same. These considerations have led to fast expansion of higher education in our country, which in turn, have adverse impact upon its quality....

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India Vs Pakistan - Military Strength

Activity: 49 referals , 9 comments, 67492 views

Military Strength: Comapre India and Pakistan Manpower and Ground Forces India has the second largest manpower in its military globally - at 3,773,300 personell (2005), next only to China. Pakistan has a much smaller manpower of 1,449,000 personell which is proportionally higher than India in terms of their population ratios. Pakistan’s ground forces are equipped with American or Chinese weapons like FIM 92 Stinger SAMs, BGM-71 TOW anti-tank missiles, T-82 tanks and other equipments. Indian ground forces are equipped mostly by home-made or Soviet technologies like IR guided 9K35 Strela-10 SAMs, 3rd Gen IR guided Nag anti-tank missiles, UAVs and a large inventory of tanks and support vehicles. In terms of numbers and equipments, both Indian and Pakistani ground forces are on an closely equal footing. Comparison of Air Forces As of 2006, Indian Air Force (IAF) has over 170,000 personnel and 3,382 aircrafts of which 1,330 are combat aircrafts operating off 61 airbases - making it the...

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India Builds Its Own GPS

	Posted by: Rajeev Sharma Activity: 278 referals , 10 comments, 329 views
	Pl read the full article on http://www.strategypage.com/htmw/htspace/articles/20110116.aspx