Regional media growing faster than English?
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Regional Media, Media ,National media
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Media
Functional Area : Regional media |
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About "Regional media growing faster than English?" topic:
Private equity firms, has been bullish on the growth of the non-English print media in India. A firm like Blackstone is unable to buy stakes in the Telugu newspaper. They have now announced their plan to invest $50 million (Rs 225 crore) in the holding company of the Hindi daily, Dainik Jagran’s publisher.
This is some news where regional media is growing at a much faster rate than English, Though English channels dominate interms of television, but Regional media are giving a strong competition and are taking a major chunk of the audience. I mean what could be the reasons behind this??
Lets have more light on this....
Lets have more light on this....
1 insight
, 2 debates
, 1 idea contests
on topic: "Regional media growing faster than English?"
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Because you thought basically in your mother tongue
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New Market Identification
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shweta lohani
| Supported idea
"Because you thought basically in your mother tongue"
| 3 years ago
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it is growing because people wants to listen news in their own mother tongue, and it seems more comfortable to them and i support for it as it is not wrong any how.
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ravi vyas
| Supported idea
"New Market Identification"
| 3 years ago
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Absolutely...this the the search for newer markets that led to the development of Regional media. And of course this was supported by the individuality of the people of that market. Its abvious that mother tongue will always attract better...
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Senthil
| Supported idea
"Because you thought basically in your mother tongue"
| 3 years ago
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In our mother language only easily information get in to the mind even if we not watch the visual. even though very expert in other language mind will not get alert easily.
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Ideate: "Why regional media is growing faster than English?" deleted from your view.
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Yes
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No
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krishnanand
| Argues in support of
"No"
| 3 years ago
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most of the programmes which are telecasted in regional channels have a lot of similarity with the english channels, consider the case of news channels the way of presenting the news is exactly same as of english channels, where is the innovation,...
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Ajay Ziz
| Argues in support of
"Yes"
| 3 years ago
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sun tv content is better although i dont know telugu , mallu but i anticipate the meanings and just relish it ..good tp..
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Debate: "Are Regional channels on par with English channels in India?" deleted from your view.
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In 2007-08, regional advertising grew 22.7 per cent according to the India Media Exchange (the media specialist of Starcom and Zenith Optimedia combined). National advertising grew 14.6 per cent. Clearly, the regional markets are growing rapidly as television audiences shift from national channels to the local language channels. Mona Jain, India head, strategic investments, India Media Exchange, says: 'May be a bit late, but the Star Network has realised that there is nothing called the Hindi belt or a pan-India coverage. Zee, its nearest competitor, already has a headstart due to its regional channels in Marathi, Bengali, Telugu and Gujarati, among others. These are well-established and tr...
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ujjval jain
| Commented
| 3 years ago
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I think the marketers in India are at a vantage point having this opportunity to cater diversified customer base within a country with a bit different trade practices tax/legal structures etc. Apart from advertisement, there are even more valuable...
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Jaygopal Raghavan
| Commented
| 3 years ago
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With the spread of the electronic media, the vehicles propagating it is also bound to change and throw up new challenges. One such challenge is the regional channels. Remember the whole race was not started by Zee but by Sun Tv from Tamilnadu....
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Arup Mukherje
| Commented
| 3 years ago
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It is very true that the Regional Market shift from Metro City market and National Market is becomming more visible. The advertisements ment for regional market are mostly developed by agencies locally with the limited resources they have and the...
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Insight: "Regional Advertising Outpaces National Ads" deleted from your view.
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(rate this)
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Yes
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12
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1
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No
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Sasi Dash
| Argues in support of
"Yes"
| 3 years ago
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Chandrasekaar, its true the culture and value system are the major reason for regional media domination. Indian people are more attached to their region and its culture so the media's see slow growth especially in India. People should come out of...
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SRI SADASYULA
| Argues in support of
"Yes"
| 11 months ago
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The content and reporting in the regional media is way better than the national media. The regional media focuses on issues relevant to the people, and have been doing some great programs of late on social,political issues. Another reason is the...
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Debate: "why regional media rules in Southern India" deleted from your view.
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Facts about "Jana Gana Mana" - Just a thought for the National Anthem! How well do you know about it? I have always wondered who is the "adhinayak" and "bharat bhagya vidhata", whose praise we are singing. I thought might be Motherland India! Our current National Anthem "Jana Gana Mana" is sung throughout the country. Did you know the following about our national anthem, I didn't. To begin with, India's national anthem, Jana Gana Mana Adhinayaka, was written by Rabindranath Tagore in honour of King George V and the Queen of England when they visited India in 1919. To honour their visit Pandit Motilal Nehru had the five stanzas included, which are in praise of the King and Queen. (And most of us think it is in the praise of our great motherland!! !) In the original Bengali verses only those provinces that were under British rule, i.e. Punjab, Sindh, Gujarat, Maratha etc. were mentioned. None of the princely states were recognised which are integral parts of India...
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