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Private label describes products manufactured for sale under a specific
retailer‘s brand. They are often designed to compete against branded
products, offering customers a cheaper alternative to national brands.
Though the public generally used to see them as low-cost imitations of
branded products, private labels have overcome this reputation and
achieved significant growth in recent years.
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Posted by: Nishchal Khetarpal
Activity: 72 referals , 5 comments, 723 views
Free Style Marketing How many times have you been to a business conference that guided the world to sell things for free? Well, if you never heard about one, then you need to know about Nokia World 2007 Conference where Chris Anderson, Editor in Chief talks to the world referring to this. The campaign broke all the traditional rules of selling a service product. As per Chris, the new way to sell today has changed focus from the actual product to the complementary product or supporting product that could enhance the selling of original product. Chris talks about the new selling concept of 0 + 2 = 2 in contrary to the old concept of 1+1 = 2. Now, what the hell does he mean by this Maths..? Consider Company A that sells both - the products and the services on the same products. As per the traditional earning model Company A earned Rs 1 revenue from selling the product and Rs 1 revenue from the services on the product. The modern way of selling sacrifices the revenue on product to earn...
Posted by: indyacentral
Activity: 770 referals , 31 comments, 22186 views
Facts about "Jana Gana Mana" - Just a thought for the National Anthem! How well do you know about it? I have always wondered who is the "adhinayak" and "bharat bhagya vidhata", whose praise we are singing. I thought might be Motherland India! Our current National Anthem "Jana Gana Mana" is sung throughout the country. Did you know the following about our national anthem, I didn't. To begin with, India's national anthem, Jana Gana Mana Adhinayaka, was written by Rabindranath Tagore in honour of King George V and the Queen of England when they visited India in 1919. To honour their visit Pandit Motilal Nehru had the five stanzas included, which are in praise of the King and Queen. (And most of us think it is in the praise of our great motherland!! !) In the original Bengali verses only those provinces that were under British rule, i.e. Punjab, Sindh, Gujarat, Maratha etc. were mentioned. None of the princely states were recognised which are integral parts of India...
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