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Dynamics of Retail Marketing
Tags :
Retail India,Retail Chains,Retail Industry,Retail Market, Retailing in india,Retail,retailing
Industry :
Retail Chain/Logistics, FMCG/Foods/Beverage
Functional Area : India, Logistics & Supply Chain |
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About "Dynamics of Retail Marketing" topic:
Retail Marketing in India has seen phenomenal growth in the last five years (2003-2008). Organized retailing has finally emerged from the shadows of unorganized retailing and is contributing significantly to the growth of Indian retail sector. Retail in India is expected to grow to US$ 700 billion by 2010. Share your thoughts here on dynamics of the retail marketing in India & which way it is heading to....
1 trends
, 4 insight
, 7 debates
, 4 idea contests
, 6 question
on topic: "Dynamics of Retail Marketing"
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Online retailing has been a distant concept in India, except in the travel and ticketing sector. The Future Group has been an early mover while others such as Reliance Retail, RPG Cellcom, and Tata W...
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Mohan Murari
| Answered
| 3 years ago
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Effect will be definitely positive but the organised retail sector itself is at a nascent stage in India, adding insult to the injury had been the rising real estate and operation cost and now due to economic slow down even the big giants of...
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Raghu Kastury
| Answered
| 3 years ago
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The simple straight answer to this is yes it will have positive impact. The impact will be higher if online retailer and the normal retailer are the same. This is multi channelling. Now, coming to the issues it may face in India are going to be...
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Mihir Jhaveri
| Answered
| 4 years ago
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Hi Shailena This is really a stratgic question now being talked in the board room. Is India ready? Again if see the retail industry caters to different category of product. Each category may fall or may not fall into online retailing. Online...
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Answer: "What impact will online retailing have on the RETAIL industry?" deleted from your view.
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(rate this)
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Organized retail
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18
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6
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Un-organized retail
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R varadarajan
| Argues in support of
"Organized retail "
| 4 years ago
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Organized retail is here to stay and they will replace the mom pop store to a large extent: People will use the organized format for almost every thing except for items that they need at short notice. The reason for this are many. A few of them...
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Sudhansu Jena
| Argues in support of
"Un-organized retail"
| 4 years ago
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I would also like to mention that organized retail is still in its nascent stage. Organized retail in India has not reached the rural people. But in cities, I agree it is here to stay. India has been on a consumption spree over the last few years....
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Khan Jahangir
| Argues in support of
"Un-organized retail"
| 4 years ago
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They are nearer to the residence even children can buy some stores. Parents avoid Malls as they distract the children and invite impulse buying.
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Debate: "Tough road ahead for Organized retail in india." deleted from your view.
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1
Parternering with suppliers
2
Understanding the Customer
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Sudhansu Jena
| Added idea
"Parternering with suppliers"
| 4 years ago
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In old days and even now the supply is through the medium of distributors and wholesalers across the country, partnering directly with the manufacturers for the supply will be good, this will make sure there is good relationship with the...
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Vijay Sharma
| Added idea
"Understanding the Customer"
| 4 years ago
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According to me, The malls which have opened up in a big way in the country has a additional option for the customers, with so many choices to make the percentage of footfalls to billings is far more greater than the normal provison store as such,...
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Ideate: "What are the factors required for the organized retail sector to boom??" deleted from your view.
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1
knowledge about the customers requirement
2
Position your retail brand
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Kangan Gupta
| Added idea
"Knowledge about customer requirement"
| 2 years ago
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Retail is all about catering to needs to potential customers. Turning prospects to regular customers, so knowledge of customers is must. The needs and wants of consumers can only help to decide on what merchandise to be kept and how consumer will...
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Asadullah M.S.
| Supported idea
"knowledge about the customers requirement"
| 2 years ago
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i agree with Akhilesh, but as said by Mr. Deepak, by promoting a product we can capatalise the increamental of sales during given period, but as a retailer we will be not creating a customer demand. the customer demand topic is different subject.
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malladi madhukumar
| Supported idea
"knowledge about the customers requirement"
| 2 years ago
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Retail bussiness caters to the needs of local people. Enough research and intelligence should be collected to find out the requirements of people residing around the retail showrooms and people visiting the malls. AS we know compared to Tier 1...
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Ideate: "Solutions for the Indian Retailers" deleted from your view.
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Yes
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1
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0
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No
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niranjan.wadikar
| Argues in support of
"Yes"
| 3 years ago
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I opion 'self-motivation' is all about getting up in the morning ,standing in front of the mirror , kicking yourself- getting rfor another battle!!!! sounds very harsh ..but then practically it works better than any theory given by the management...
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Debate: "How would one define 'self-motivation' in todays corporate scenario- esp., in front end retail operations........" deleted from your view.
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Dear friends, it seems the Indian cities will have over 300 new hypermarkets by 2011, mostly in tier-I and tier-II cities As we all know that the organised retail is growing at 20 per cent annually, ...
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Sudhansu Jena
| Answered
| 3 years ago
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Why not. Hypermalls are increasing in big cities of India nowadays which shows its popularity. With the rising demand for them and growing numbers, it seems that we can have 300+ hypermalls by 2011
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santosh kumar
| Answered
| 3 years ago
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Hyper malls will be one atop shop for all needs . Due to they dealing in huge numbers the ywill have an advantage of economies of scale. classic case is the METRO in bangalore. The goods are so cheap good in quality that many retailers are also...
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Answer: "India can have over 300 new hypermalls by 2011- Will it help India ?" deleted from your view.
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There are so many retail outlets have been opened in tier I and II cities. Urban India is vast market available for retail industry with many challenges
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Sandeep K. Das
| Answered
| 2 years ago
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I don't know how much you all will agree with me but I am of the view that urban market is fast converting into multiplex culture and number game has become the feature concept of urban market in India. Its now the case of branded vs. non-branded...
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Vaibhav Vora
| Answered
| 2 years ago
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Competition in Urban market is tremendously increasing, while many Rural parts in India are UNTOUCHED.
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Answer: "Will urban India be a feature market for Retail Sector?" deleted from your view.
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Online
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0
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1
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Offline
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Joe Antony
| Argues in support of
"Offline"
| 2 years ago
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I Would like to correct the argument . I support offline and not online.
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Joe Antony
| Argues in support of
"Online"
| 2 years ago
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Online retailing is catching up at a slow pace with the mass though there has been encouraging level of growth in the broadband availability across the nation. A large proportion of educated professionals who understand the meaning of safe online...
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Debate: "RETAILING MEDIA FOR THE COMING DECADE" deleted from your view.
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(rate this)
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retail marketing
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1
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0
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Wholesale marketing
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Rajagopal Murlidhar
| Argues in support of
"retail marketing "
| 2 years ago
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In retails people look for cost effective purchases rather than quality buying
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Debate: "marketing strategy" deleted from your view.
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An economic slowdown is prompting India’s retailers to sharpen their focus, while foreign firms are pausing after scrambling to enter a market named the most attractive retail destination three years...
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Makrand Bhave
| Answered
| 3 years ago
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I do not see a drastic change in STORE FORMAT. As a consumer I am so used to seeing the stores the way they are that a change would mean to SEARCH for all my fav products in various other areas! It is not just rearranging the product mix but it...
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Deeso Manjila
| Answered
| 3 years ago
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Yes. Freshness in any aspect of life is always welcome. Planogramming might have evolved in India, by this time, but the basis of planogramming is again on the western countries based studies. A real huge sampling study which would cover the...
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Answer: "Do the retail stores need a change in their store formats? Will this improve their efficiency?" deleted from your view.
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Indian retailing industry has seen phenomenal growth in the last five years (2001-2006). Organized retailing has finally emerged from the shadows of unorganized retailing and is contributing significantly to the growth of Indian retail sector. Also India has topped the AT Kearney’s annual Global Retail Development Index (GRDI) for the third consecutive year, maintaining its position as the most attractive market for retail investment. Critical Highlights of Indian Retail Sector: Organized retail will form 10% of total retailing by the end of this decade (2010). From 2006 to 2010, the organized sector will grow at the CAGR of around 49.53% per annum. Cultural and regional differences in India are the biggest challenges in front of retailers. This factor deters the retailers in India from adopting a single retail format. Hypermarket is emerging as the most favorable format for the time being in India. The arrival of multinationals will further push the growth of hypermarket format,...
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