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Consumer Behaviour and Rural Marketing in India
Tags :
Rural market in India, Consumer behaviour,rural marketing strategies,rural india,rural development,
Industry :
Management & Strategy Consulting
Functional Area : Consumer Sales |
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About "Consumer Behaviour and Rural Marketing in India" topic:
The rural markets as highly untapped potential emphasizes the need to explore them.The concept of Rural Marketing in India Economy has always played an influential role in the lives of people.Rural marketing in India is often been found to form ambiguity in the minds of people who think rural marketing is all about agricultural marketing. However,this topic will help us for exchange of research and practical insights related to marketing to rural consumers and disseminate the knowledge generated. Please participate and suggest apporaches on how to tap the evolving rural markets.
1 insight
, 4 debates
, 7 idea contests
, 3 question
on topic: "Consumer Behaviour and Rural Marketing in India"
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(rate this)
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1
BY DEVELOPING RURAL-SPECIFIC PRODUCTS
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BY UNDERSTANDING CULTURAL AND SOCIAL VALUES
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moupriya sengupta
| Added idea
"recognition problem"
| 2 years ago
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electricity and moneytary problem are the main problem for rural peoples.so the campany should made such type of products which they can afort easly and the product feature should be simple for understand the rural people beacuse the main problem...
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Ankit
| Added idea
"By Developing socio-cultural influenced rural specific products."
| 2 years ago
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Companies main problem is that they want to sell urban products to rural. If it`s segmentation & targeting is wrong how can it will go for positioning strategy..........
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sivakumar krishnaswamy
| Supported idea
"BY DEVELOPING RURAL-SPECIFIC PRODUCTS"
| 3 years ago
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Value for Money is generally the key driver of consumers, when such rural consumers utilise their surplus. while this behaviour is not very different from urban consumers, key issue with rural consumer is that their recognition of what is a "must...
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Ideate: "What Strategies companies should adopt for Rural Marketing?" deleted from your view.
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(rate this)
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Yes
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14
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4
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No
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Srinivas suravajhala
| Argues in support of
"Yes"
| 1 year ago
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Yes, it can. China provides us a glaring example for this. In fact the Rural India need to be transformed as manufacturing hub to tap the potential of rural folk by imparting them proper training in the specific field. This really transforms the...
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Madhav Pandit
| Argues in support of
"No"
| 3 years ago
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I felt the as per the size and scope of rural market. The brand, company has to be big enough to support the distribution network, inventories and investment capabilities. So rural market can be best explored by Big MNCs better than SMEs.
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Sanjeev Tripathi
| Argues in support of
"Yes"
| 3 years ago
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Yes definitely !!! By going through the little survey we can find out that in the recent recession period Most of the FMCG companies has spurred 15 to 20% growth. And the major cause for that - RURAL DEMAND HAS INCREASED. This is due to the...
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Debate: "Can rural India offer vast market base for SMEs? " deleted from your view.
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1
Bundle of Complexities
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Distribution
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Ankit
| Added idea
"Complexities..."
| 2 years ago
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Market is too dynamic to chase, because loyalty depends on relationship, very less brand awareness and prices of the products.
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Manish
| Added idea
"consumer behaviour: price sensitivity & value propostion demanded"
| 2 years ago
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I think consumers are highly price sensitive and functional value works better so could be difficult for branded goods to compete price warriors. Good avenue for topline growth but not for bottomline.
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PRAPHUL ANIGOL
| Supported idea
"Bundle of Complexities"
| 3 years ago
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yes the market is quite heterogenous, challenge here is to customise but that will not be so economical, best ways is to choose the segments with highest potential and customise.
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Ideate: "Challenges In Rural Marketing" deleted from your view.
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(rate this)
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1
Consolidation of rural income resources
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interest of retail organisations should be arised on rural areas
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Manish Gupta
| Supported idea
"Consolidation of rural income resources"
| 3 years ago
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Bang on...Nagpal!!! Assured and regular income and a positive outlook of future earnings will be helpful in motivating the rural folks to spend...spend continuosly. Compare their urban counterparts and you would observe that urban retailers are...
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Nagpal Singh
| Added idea
"Consolidation of rural income resources"
| 3 years ago
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Major chunk of income that rural India procures, come through irregular/uncertain agricultural activities, which is vastly dependent on rain... alas! not sure again, in my view schemes like NREGA
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Ideate: "How rural retail sector will be successful?" deleted from your view.
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(rate this)
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shailesh
| Answered
| 2 years ago
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Yeah, from the Indian perspective anyone can think so. Most influencial factors which are the cause of growing oppertunity in rural markets are changing lifestyle, exposure to social media and increased pressure in time. The rural market in India...
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shailesh
| Answered
| 2 years ago
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Yeah, atleast in Indian prespective anyone can thinks so. The Indian rural market has a huge demand base and offers great opportunities to marketers. Two-thirds of Indian consumers live in rural areas and almost half of the national income is...
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Answer: "is rural market is now a big chance to earn more?" deleted from your view.
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Eradication of nutritional deficiencies and water borne diseases from rural India need a more focussed approach than only introducing products for the so-called bottom of the pyramid. Though healthcare appears in the top 2 aspirations of rural customers, followed by children's education, ironically prevention of diseases/ hygiene do not figure anywhere in the list
Insight: "Rural India needs innovative approach even for baisc products" deleted from your view.
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(rate this)
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1
Ideas should be more community centric
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Understand the Rural Psycholoigy
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Metrica Rdc
| Added idea
"Workshop on Rural Marketing"
| 1 month ago
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METRIC, the leading Marketing Consultancy firm announces the first knowledge sharing workshop on Rural Marketing http://metrica.in/training/workshop-on-rural-marketing/
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Jaygopal Raghavan
| Added idea
"Use the media they are more familiar with"
| 2 years ago
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USe of rural media like folk play, mobile announcements etc. are what touches an instant cord in the rural media's mind. One you want to reach them, reach them through their medium that they are most familiar with. There is no point in sending...
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Rathin Deb
| Supported idea
"Ideas should be more community centric"
| 2 years ago
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Rural Marketing is a different ball game and different aqpproach is required which is product specific. Like HUL appoints a village lady and give her stocks worth Rs. 20000/- and she sells the product in a radious of 4 or 5 km and earns a good...
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Ideate: "How to go about Marketing and Advertising for Rural consumers?" deleted from your view.
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(rate this)
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Rural
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2
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1
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city
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Ravanam naga durgesh
| Argues in support of
"city"
| 2 years ago
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The scenario has been changed the people are moving from rural to urban irrespective of needs, and on the other hand rural areas are also being developed slowly. and at the same time everything can't be sold in rural's companies has to produce...
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Shubhra Garg
| Argues in support of
"Rural"
| 2 years ago
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our maximum population is living in villages, hence companies have to approach their to earn maximum revenues. I think rural market is more easier to capture then urban because of literacy percentage.
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Debate: "rural marketing" deleted from your view.
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(rate this)
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There always remains a discussion on the scope and potential of rural markets. As the data points, 59% of consumer durable sales is contributed by rural markets (correct me if I am wrong). As far as ...
Answer: "What are the widely faced after sales service issues in consumer durables category, especially in rural markets" deleted from your view.
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(rate this)
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organic food marketing is the new modified trend in the Indian agriculture sector. People have realized the importance of consumption of healthy food. what are the marketing strategies, how can we es...
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Parul Agarwal
| Answered
| 3 years ago
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The scope for marketing organic food in india is vast and still not yet explored to its full potential.The following points can be taken into consideration while designing the strategies: Literacy rate has gone up.People are more health conscious...
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mahesh sawant
| Answered
| 3 years ago
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it depends upon the food where that is most often used and then decide it upon the market value and it's production and rates those are important issue which is very helpful to decide the strategies of bussiness. Because the indians gives the...
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Answer: "what is the scope and marketing strategies for organic foods marketing in India?" deleted from your view.
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