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Strategies to Improve Marketing and Sales
Tags :
salesforce, sales force, crm erp, crm, customer relationship management,lead generation,recession,slowdown,sales management,sales manager,sales force,
Industry :
IT Products
Functional Area : B2B Sales |
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About "Strategies to Improve Marketing and Sales" topic:
The local economy is down.Contacts and leads are drying up.More and more competitors are entering an already tight market. What one should do to improve the marketing and sales? Sales management team has agreat role to play here.The prominence of the Sales Management function is all too evident but skill requirements are increasing from energy, enthusiasm and presentation skills to include managerial capabilities and strategic thinking. So what has to be done in sales management inorder to increase sales?
Discuss here on strategies to improve Marketing and Sales management, forecasting, and lead-to-cash process......
1 trends
, 8 insight
, 8 debates
, 24 idea contests
, 5 question
on topic: "Strategies to Improve Marketing and Sales"
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(rate this)
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Why sales people hesitate?
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Fear into Success
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Santosh Kr. Gupta
| Added idea
"Negotiation Skills"
| 2 years ago
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I support both of the above points but main problem comes during Negotiation as Total selling and closed sales have different faces. you can't make close your sales until you satisfy your customer with your negotiation even you have good product...
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Sunil Bedi
| Added idea
" 'What is in it for me' "
| 2 years ago
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I truly believe in one things that's 'What is in it for me' until and unless a salesperson is not able to make the prospect understand the advantages of using the product or service I don't think it will get to close
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Gargi Sinha
| Supported idea
"Why sales people hesitate?"
| 4 years ago
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Mr.Ashok adding to what you said i would say that sales people also hesitate because they are not sure whether they have provided enough choices to the customers to select a particular product and also sometimes they don't know how to get the...
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Ideate: "Techniques of closing sales faster" deleted from your view.
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(rate this)
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1
Grass roots marketing
2
Implementation of New Schemes
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ojerumu ernest
| Added idea
"During recession, the strategies should be sales promotion, grassrootmarketing"
| 2 years ago
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During recession, the strategies should be, viral marketing, sales promotion,target non-user of the product via grass root/ traditional marketing. During recession is not compulsory you reduces the price but you target your end users through sales...
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SUNIL KR. KULSHRESTHA
| Supported idea
" Grass roots marketing"
| 2 years ago
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During recession, the strategies should be made to target the end consumer and review the factors which influence the consumer in the market. When the number of competitors increases in the market the competition becomes tough it is unfair to...
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shiva Kiran Adapathya
| Supported idea
" Grass roots marketing"
| 4 years ago
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''Product specific Blogs are great resources to get free exposure for your products'' , True .. Every Sales/BD has been working hard to meet at least 30 to 40% of their sales targets. Grass root marketing/viral marketing will generate some...
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Ideate: "How to boost up Sales During a Recession?" deleted from your view.
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(rate this)
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Yes
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7
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VS |
4
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No
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Viktor Stephen
| Argues in support of
"No"
| 3 years ago
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Fine, Mohit. Please do that. But the point remains that not every social media site would share data with you. And a lot would depend on the analytical CRM process followed and analytics deployed.
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Mohit Aggarwal
| Argues in support of
"Yes"
| 3 years ago
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Viktor, Salescult is a job career portal powered by TooStep, with that what I understand is TooStep might be providing a CRM dashboard to Salescult which will tell user preferences their behavior to them. With that kind of Dashboard, it will be...
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Viktor Stephen
| Argues in support of
"No"
| 3 years ago
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Dhiraj, how would this impact the sales cycle? The employees that you target may not have the decision making capacity. Remember MAN (Money, Authority, Need) It is extremely difficult, almost impossible, to reach the MAN (person who can take a...
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Debate: "Can Social media be used to shorten sales cycles?" deleted from your view.
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(rate this)
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1
Booking appointments over the phone
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Upgrading recommendations into introductions
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Anirudha Saptarshi
| Added idea
"Back to basics"
| 3 years ago
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Considering you know the product like the back of your hand you are good in communication(without this you just cannot aspire to make it in Sales), I have observed that there are two fundas that work. 1. There is a verse in Geeta that goes ' Do...
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B.Mehernath
| Supported idea
" Booking appointments over the phone"
| 3 years ago
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Yes Mohit, ONLY THE SALES PERSON KNOWS.
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Sandeep Sharma
| Supported idea
" Booking appointments over the phone"
| 3 years ago
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This is most difficult and crucial task to perform for a sales person. As it requires a lot of patience and selling skills. But, this can be cracked if you as a sales person is putting more innovation into delivering key aspects of your product...
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Ideate: "What problems you are facing as a sales person?" deleted from your view.
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(rate this)
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1
Keep in touch
2
Relationship management,solution selling and communication skills of a strategic sales person
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Anna George
| Added idea
"Be very specific : Stick to the requirement and make proposal accordingly"
| 1 year ago
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Do not copy from any previous proposal and alter for the new one. Be very specific to the requirement and do not include any irrelevant matters into it. Regards, Anna George. Web Analyst. Nichepro Technologies. Bangalore. http://www.nichesuite.com
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DEEPAK SHARMA
| Supported idea
"Relationship management,solution selling and communication skills of a strategic sales person"
| 1 year ago
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Essentially, point 1 and point 2 are a subset of point 2 i.e. Relationship Management and it all hinges upon communication!The more you keep communication active and client warm, the more easy it becomes to close. But,this is my personal view, it...
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Greeshma Reddy
| Supported idea
"Keep in touch"
| 2 years ago
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It is wise idea to keep in touch with all the leads and previous clients which one has contacted. Frequent calls, invitations, updates and service info may result in better things and can fetch you more business.
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Ideate: "How to improve sales proposal ??" deleted from your view.
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(rate this)
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Some argue that 80/20 rule in sales means 80% revenue is generated by 20% sales people, while the other argue 20% sales techniques / processes generate 80% of revenue for the businesses. Â How far is...
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Viktor Stephen
| Answered
| 3 years ago
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Quality Management pioneer, Dr. Joseph Juran, working in the US in the 1930s and 40s recognized a universal principle he called the "vital few and trivial many" and reduced it to writing. In an early work, a lack of precision on Juran's part made...
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Ashwin Venkatchari
| Answered
| 3 years ago
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From a pure 'Sales Function' perspective, the 80/20 rule would mean that 80% of the firm's revenue is generated from 20% of their customer base. Now unless the company is in a monopolistic market, this situation is bound to have an impact on the...
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Answer: "The rule of 80/20, how does it affect sales?" deleted from your view.
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(rate this)
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1
Cross seling with precautions
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SKU's Matter
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Ashok Wilfred George
| Supported idea
"Cross seling with precautions"
| 3 years ago
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http://groups.google.com/group/sales-guru
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Makrand Bhave
| Added idea
"SKU's Matter"
| 3 years ago
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Take a very close at your SKU's. The answer will lie therein. Generally company's with a high bouquet of products and a number of SKU's (FMCG) particularly in the Thermoware, plastics, writing instruments, colours, home appliances etc., there is...
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Ideate: "What are the things that a sales person should keep in mind inorder to lead to cash sales?" deleted from your view.
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(rate this)
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Increase the Sales Headcount
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7
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VS |
1
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Decrease the Sales Headcount
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Ramdas Pawar
| Argues in support of
"Increase the Sales Headcount"
| 3 years ago
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I agree with Mr. Jai, we need not increase or decrease sales headcount right now rather should focus on sales cycles, funnel strategy and targetting clients...
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Puneet Maurya
| Argues in support of
"Decrease the Sales Headcount"
| 4 years ago
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hello friends... It is more towards mindset of the senior mgmt...during a downturn, the main emotion driving the senior mgmt is fear of the unknown – of things such as the length of the downturn, and the impact on revenues and the client base. As...
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JAISIMHA DAS
| Argues in support of
"Increase the Sales Headcount"
| 3 years ago
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I am not for either of these. We do not have to increase or decrease the sales headcount. The focus should rather be on: 1) Reducing the sales cycle 2) Making the best use of the mktg funnel strategy 3) Instead of focusing on new clients, target...
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Debate: "Increase or Decrease the Sales Head Count - 2010/2011" deleted from your view.
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(rate this)
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1
Achieving Targets!
2
Challenges faced in a business environment
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T Jagan Mohan
| Added idea
"Challenges faced in a business environment"
| 3 years ago
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Specially the growing short term mentality amongst the teams No Rententional efforts Highly talented teams have lost the will power No Customer Loyalty programs Unexpected Competition threats Employee motivational programs have been badly hit...
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Makrand Bhave
| Added idea
"Achieving Targets!"
| 3 years ago
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That is the biggest burden! Remember that all Sales personnel thrive on their ability to sell and make more money out of it! A slowdown means that existing customers are not going above their threshold levels. New customers are hard to convince...
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Ideate: "What challenges are faced in sales management during this slowdown?" deleted from your view.
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(rate this)
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1
Promotional events
2
Sale Sale Sale
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anuradha gupta
| Added idea
"promotional event"
| 2 years ago
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promotional events can only increase sale as more people become aware of it
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R.Saseenthren
| Supported idea
"Sale Sale Sale"
| 2 years ago
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Sale once we hang this Board in any show room than we know seasonal offers are coming in,always sales go with the seasonal New Year Sales,Christmas,Dipavallie,Thaipongal etc.this is ideal for Home appliances,Cloths, Electronics, also I noticed the...
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Alok Sharma
| Supported idea
"Promotional events"
| 4 years ago
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There is nothing better then to engage the customer, keep doing some or other promotions, they can be price let, qty led or occassion led. just giving discount is not right option.Â
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Ideate: " How to get more and more customers to your retail store ?" deleted from your view.
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