Build your professional network on facebook via our app Go to app
 
 
 

Selling to C - level Executives

Tags : corporates,c-level executives,corporate sales, corporate selling,sales, marketing & sales,marketing,business development,
Industry : IT Products
Functional Area : B2B Sales
Share
 
 
 
About "Selling to C - level Executives" topic:

Talking to senior level corporate decision makers is a challenge for many sellers. What do you say? What's of interest to them? What works and what doesn't work, to understand the whole thing is a big challenge for sales people, so let us discuss & share here like, how to sell to the C-level executives.

1 insight , 2 idea contests , 3 question on topic: "Selling to C - level Executives"
Start a new discussion on the topic ...
 
  •  
  •  
  •  
  •  
Start Debate
 
(rate this)
1 Key words
2 Rushing into selling
saurav ujjain  |  Added idea  "Negotiations are too product Orientated"  |  2 years ago
Their selling efforts are oriented towards the product/service rather than the exact requirements and expectations of the customer.
Ramdas Pawar  |  Supported idea  "Key words"  |  2 years ago
Mrs. Vibha I support your idea key words play a vital role in communicating to C-level executives. We should know what words to use and what not to. Keep sharing your valuable ideas.......  
Jayaram VS  |  Supported idea  "Key words"  |  2 years ago
CXO level sales call should require lot of preparedness other than the usual ones. As some body quoted , it would be effective if we can communicate in the same frequency of the CXO. More importantly, a sales person should be good at timing and...
 
 
Ideate: "What are the biggest mistakes sellers make when calling at the C-Level?" deleted from your view.
Undo
 
(rate this)
1 Communication
2 Contribution to the client's goals
Satish Kumar  |  Added idea  "Building confidence "  |  2 years ago
Building confidence to the executive level
Resmi Maxim  |  Supported idea  "Communication"  |  2 years ago
Corporate level people have less time to spare. A salesman who is capable of communicating the bottomline effectively can definitely perform well and realise the sale.
manish saini  |  Supported idea  "Communication"  |  2 years ago
toatally agree with mohit sie, coz any thing is not final is frst sales call u need to spend time with customer to learn to knw exact requirment n this is do whn only u have good communication skills. thn u projest ur product in front of customer...
 
 
Ideate: "What are the requirements for selling to the Corporate level exceutives?" deleted from your view.
Undo
 
(rate this)
      The main strategy of sales is to understand the needs of the client. In order to understand your client you need to gather information of what he needs. If your client is a C-level executive wh...
Rohit Mittal  |  Answered  |  2 years ago
Well you can use tools like 1.www.googlefinance.com 2.www.hoovers.com 3.www.factiva.com 4.www.onesource.com 5.www.reuters.com Apart from googlefinance all others are paid and good sources of information on organizations worldwide, their top execs...
Murugan.S.K  |  Answered  |  2 years ago
The best way to gather information : 1. Direct survey from our clients 2. Survey from questioneir 3. survey from secondary reports  
Sudeep Tarafdar  |  Answered  |  2 years ago
This depends on whether they are public or private company. Normally companies publish information for the entire world to see. If it is public company we should find these metrics through the companies website and understand why they choose...
 
 
Answer: "What is the best way to gather information on your clients and what is the best mix of aligning to a C-level executive?" deleted from your view.
Undo
 
(rate this)
Nowadays people make decision by looking at the performance metrics. Are the C-executives and sales professionals looking at this metrics from the same view. If not, what is the difference?
Mohit Aggarwal  |  Answered  |  2 years ago
    Dear friend, there is a huge difference in the way they view the metrics. If a C-executive is the decision maker he sees the value of the metrics whether it ultimately impacts total organization performance. He also understands how to reduce...
 
 
Answer: "Is there a difference between how executives and sales professionals view metrics? " deleted from your view.
Undo
 
(rate this)
As we all must have witnessed in the past, either in our own lives or in that of others, sometimes everything doesn't seem to fit well. If the food is great maybe the ambience of the restaurant isn't that cool. The cast of a particular movie is just about perfect, couldn't have been better, but the movie turns out to be an absolute flop. Similarly in an organizational set-up, sometimes in spite of having the most solid infrastructure and all the required systems in place, the organization fails to leverage itself to the point where it is expected to. The employees are not delivering as much as they are supposed to contribute in spite of having excellent employees benefit programs, employee ...
Ajay Ziz  |  Commented  |  2 years ago
human beings needs manages him / her . building a house , childs education , gaadi , marriage , durga puja etc... humans maximises potential to earn more INR/dollars . no consultant can do that ...
 
 
Insight: "Maximize Your People's Potential to Perform!" deleted from your view.
Undo
 
(rate this)
Direct calling to CXO's means directly putting up the idea in front of the decision makers of the company with out any background check on the company. Investigative call to Mid level managers means f...
Arunkumar  |  Answered  |  11 months ago
I do agree with Nisha. Proper homework about the opportunity will ensure better chance of a sale. CXOs will not be interested in general talk. They expect any vendor to come with a solution to decide. It is the mid-managers who can help you...
Nisha  |  Answered  |  1 year ago
Yes there should be some basic ground rules to be followed. This will help in better decision making process... Never take anything directly to the top, it should pass through the succession stages.....  
 
 
Answer: "In selling the concept (IT), which is better approach - Directly calling to CXO's or Investigative call to Mid Level Managers " deleted from your view.
Undo
 
Other knowledge matching "Selling to C - level Executives" topic
Posted by: Project Manager
Activity: 11 referals , 5 comments, 625 views  
The word 'Push' has traditionally characterized FMCG sales systems in India. This is changing for the better in many ways. Sales in many companies like HLL, Marico and Colgate is secondary driven. Let me explain this to a reader who is new to sales jargons. Secondary driven basically means that retail orders to the distributor (secondary sale), which are a function of sales from the retail shelf(offtakes), determine the volume of primaries (billing from the company to the distributors - primary sale). In traditional sales systems the disproportionately high targets were driven by billing high volume of stocks to the distributors (primaries) without there being an adequate movement of stock from the distributor point to the trade (secondaries). This system worked as long as the brands has a demand (pull) that was proportionate to this loading. However in case of inadequate offtakes, this extra stock used to lie at the distributor point or die in the shelves of the retailer. In case...
Posted by: Confidential
Activity: 0 referals , 0 comments, 0 views  
Cadbury India Ltd. Brand “Cadbury Dairymilk” has already been taken strong position in Indian chocolate market. Now, Cadbury Dairymilk is trying to make strong brand loyalty brand acceptance. As well, since Cadbury Dairymilk has introduced concept “Shubh Aarambh (Auspicious Beginning)”, it became really “Shubh (Auspicious)” as well as still getting positive result. There is punch line “ Kuchh Mitha Ho Jaye (Do some Sweet Taste)” which really influence towards end-users (consumers).                                                                The core competency of brand Cadbury Dairymilk can be “Kuch Mitha Ho Jaye (Sweet Tatse), Aaj Mithe mein kya hai” as well as unique packing . Today, consumers are speaking willingly “Kuch Mitha Ho Jaye (Sweet Tatse), Aaj Mithe mein kya hai”. So, brand itself positioned in the mind of consumers that really gives “ Value for Money”. Recently, Cadbury Dairymilk has released new TVC campaign with innovative unique concept that conveying message...
Activity: 968 referals , 2 comments, 88 views  
I did my Schooling from a Boarding(St.Amtul's Public School - Nainital) Masters in International Business Management from Dutch Delta University - Netherlands in 2005 where i topped and was awarded Best Student...There i was approached by Mr.Jay More Global President of Human Factors International, i rejected the offer cause he lied to me and then I came back to India to work for my country and see the irony that here in my home country no company dared to give me a single chance to prove my talents even after trying for 6  long  years 'n many job portals like monster 'n naukri are fooling with job seekers like me and i never got a relevant job opportunity... some approach me for programmings and those fools didn't gave a Damn care to have a through look at my C.V. I challenge the top notch key decision makers in any Industry to have any type of business discussions with me and i bet they will not be able to resist the proceedings in the discussions... People who are fools are...
Activity: 0 referals , 5 comments, 667 views  
Professor at IIM A was explaining marketing concepts: You see a gorgeous girl at a party. You go up to her and say, "I am very rich.Marry me!" That's Direct Marketing. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, "He's very rich.Marry him." That's Advertising. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say "Hi,I'm very rich.Marry me." That's Telemarketing. You're at a party and see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, "By the way, I'm very rich.Will you marry me?" That's Public Relations. You're at a party and see a gorgeous girl. She walks up to you and says, "You are very rich.." That's Brand Recognition. You see a gorgeous girl at a party. You go up to her and say, "I'm rich.Marry...
Activity: 1647 referals , 18 answers, 398 views  
Everyday we see more and more facebook pages getting created. The fact is that 80-90% of the pages have likes less than 250. Creating a brand is a tough job. The brands which have more likes are the ones which are already well-known and...
Leading Recruitment Firm
Leading Recruitment Firm
 
 
Similar Topics
As a degree that deals with the reality of business today and in the future,...
1 insight , 8 debates , 2 idea contests , 5 question  
Embedded software is in almost every electronic device designed that you see...
1 debates , 2 question  
An Executive MBA programme provides an opportunity for experiences...
1 trends , 6 insight , 8 debates , 5 idea contests , 6 question  
Negotiation is your opportunity to demonstrate your commitment to long-term...
4 insight , 1 debates  
How to foster excellence and innovation in Executive MBA Programs in a...
1 trends , 1 insight , 1 debates