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Semantic web

 

Semantic Advertising and Marketing

Tags : semantic web, web 3.0, web 2.0, semantic web technologies, semantic, ontology, w3c web, internet, content
Industry : Internet, IT Services
Functional Area : New Technologies
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About "Semantic Advertising and Marketing" topic:

Successful advertising, which means showing the right product to the right person at the right time. The semantic Web puts data into semantic formats on the fly, and targets ads based on the meaning of data with a high degree of accuracy. And i guess this is a good news for the user, where there will be no more embarrassing keyword results, there will be no more adult sites opening for the sites of what you intended for, and no more annoying cookies. So share your thoughts on semantic advertising and marketing.

1 idea contests , 1 question on topic: "Semantic Advertising and Marketing"
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1 Focus on your customers
2 Keep tweaking your Web strategy
Kamalesh Tripathi  |  Added idea  "Schedule marketing time and money"  |  3 years ago
If I try to be very customer-responsive, I realize that if I do not actively, aggressively set aside regular time to market my business, it just won't get done. We found we need to take both a short and a long view toward marketing efforts. To...
Subodh Rawool  |  Supported idea  "Keep tweaking your Web strategy"  |  3 years ago
Web Marketing is so new, and each of our businesses so different from each other, that no one has it all figured out. Constant experimentation is the only way to maximize your business on the Web. And constant experimentation requires that you...
 
 
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Other knowledge matching "Semantic Advertising and Marketing" topic
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These days as I switch on the tv or radio or look at a hoarding I do feel that power of ads I see. There are few innovative ads but rest all are stale. I do not understand many of these ads, their purpose looks so unclear that I feel that......
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Many advertisements come and go.. Few make an impression on our mind.. Impression might be good , bad and at times ugly!!! The government has cracked down on "obscene" deodorant advertisements directing advertisers to modify them or take them off air. The I B ministry has asked the Advertising Standards Council of India (ASCI) to take action and submit a report within five days. On one side are the good ads like one of our Toostep user posted "wRite to change" ( Hath Uthao ) and on other hand are these ads.. It becomes more important because even the kids watch tv and ads will be viewed by all.. Many parents have hard time explaining to their kids that what it actually is and why should they change the channel. While the other group of people says why is this county with world's second largest population offended by sexuality? What is your point of view here?
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Professor at IIM A was explaining marketing concepts: You see a gorgeous girl at a party. You go up to her and say, "I am very rich.Marry me!" That's Direct Marketing. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, "He's very rich.Marry him." That's Advertising. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say "Hi,I'm very rich.Marry me." That's Telemarketing. You're at a party and see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, "By the way, I'm very rich.Will you marry me?" That's Public Relations. You're at a party and see a gorgeous girl. She walks up to you and says, "You are very rich.." That's Brand Recognition. You see a gorgeous girl at a party. You go up to her and say, "I'm rich.Marry...
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Everyday we see more and more facebook pages getting created. The fact is that 80-90% of the pages have likes less than 250. Creating a brand is a tough job. The brands which have more likes are the ones which are already well-known and...
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