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Service Marketing - Building Relationships & Values...
Tags :
Services, service marketing, marketing, marketing services, service industry, Indian service industry,services,
Industry :
Advertising/PR/MR/Events, Publishing, FMCG/Foods/Beverage, Radio, TV & Films
Functional Area : Business Processes, Product Development, B2B Sales, Branding |
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About "Service Marketing - Building Relationships & Values..." topic:
A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the point where it is purchased, and cannot be owned since is quickly perishes. A person could go to a café one day and have excellent service, and then return the next day and have a poor experience.....
Services form the integral part of any activity you do...to run a business.......
So, lets discuss more on this.....
Services form the integral part of any activity you do...to run a business.......
So, lets discuss more on this.....
4 idea contests
on topic: "Service Marketing - Building Relationships & Values..."
Prev1NextShowing 1 - 4 of 4
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(rate this)
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1
Be a good listener
2
Have at least 40percent Knowledge of the Product or Service that one is selling
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Vaibhav Chawla
| Supported idea
"Have at least 40percent Knowledge of the Product or Service that one is selling"
| 1 year ago
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Hi Dear, I am Vaibhav Chawla, a Doctoral Student at II M K. I request you to fill this research survey http://bit.ly/ruXKOY if your job provides customer service opportunities. Thanks
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Vaibhav Chawla
| Supported idea
"give your attention to your customers"
| 1 year ago
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Hi Dear, I am Vaibhav Chawla, a Doctoral Student at II M K. I request you to fill this research survey http://bit.ly/ruXKOY if your job provides customer service opportunities. Thanks
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Ideate: "How to provide better customer services??" deleted from your view.
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(rate this)
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1
1st understand your customers..
2
Introduce E-Commerce technology & do Social Media Marketing
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Anna George
| Supported idea
"Introduce E-Commerce technology & do Social Media Marketing"
| 1 year ago
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That is right Mr. Ravindra Sharma. These days customers are happy to get things done right from home. E-Commerce technology was introduced keeping this psychology of customer in mind and it has been a great success world wide. In India its high...
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Ravindra Sharma
| Added idea
"Consistently Improving"
| 1 year ago
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Consistently improving product and services together with retention of existing customers through highly satisfied delivery is basic. Yet it is often noticed that businesses falter in this area, thus while new customers may keep adding the...
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MARIAPPAN.K
| Supported idea
"1st understand your customers.."
| 2 years ago
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Sure, Understanding customer needs will give the results.
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Ideate: "How to increase your retail sales???" deleted from your view.
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(rate this)
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1
Take regular feedbacks..
2
Manufacturing companies need to adopt a Holistic way of conducting Business
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SHRIKANT MANOHAR DANKE
| Supported idea
"Take regular feedbacks.."
| 2 years ago
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Feedback by regular customers will help these companies to serve better. I support your views, Saurabh.
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NATTERAJA R. ARIKRISHNAN
| Supported idea
"Take regular feedbacks.."
| 2 years ago
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Yes agree the views posted and thanks for the referral Mr. Saurabh. Better to give what the customers like to have. Â
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Ideate: "How can manufacturing companies serve their customers better??" deleted from your view.
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(rate this)
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1
LET THE DOCTOR'S SIMPLY FOLLOW THE OATH THEY TAKEN
2
First Admit The Patient & Then Charge Him/Her
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Ravi Ranjan
| Added idea
"...by reaching to patients!"
| 2 years ago
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...by becoming movable.
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success
| Supported idea
"First Humanitarian consideration and collection of fees as secondery"
| 2 years ago
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great idea!!!!!!!!!!! how can i listen to Dr.Pratap and his daughter's forum?
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Ideate: "How can hospitals improve their services??" deleted from your view.
Prev1NextShowing 1 - 4 of 4
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The biggest management challenge in the new millennium of liberalisation and globalization for a business is to serve and maintain good relations with the king-the customer. In the past, producers took their customers for granted because at that time customers were not demanding nor had many alternative sources of supply or suppliers. Since he was a passive customer, the producer dictated terms and had little customer commitment. But today there is a radical transformation. The changing business environment is characterised by economic liberalisation, increasing competition, high consumer choice, enlightened and demanding customer, more emphasis on quality and value of purchase. All these changes have made today's producer shift from traditional marketing to modern marketing. Modern marketing calls for more than developing a product, pricing it, promoting it and making it accessible to target customers. It demands building trust, a binding force and value added relationship with...
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Free Style Marketing How many times have you been to a business conference that guided the world to sell things for free? Well, if you never heard about one, then you need to know about Nokia World 2007 Conference where Chris Anderson, Editor in Chief talks to the world referring to this. The campaign broke all the traditional rules of selling a service product. As per Chris, the new way to sell today has changed focus from the actual product to the complementary product or supporting product that could enhance the selling of original product. Chris talks about the new selling concept of 0 + 2 = 2 in contrary to the old concept of 1+1 = 2. Now, what the hell does he mean by this Maths..? Consider Company A that sells both - the products and the services on the same products. As per the traditional earning model Company A earned Rs 1 revenue from selling the product and Rs 1 revenue from the services on the product. The modern way of selling sacrifices the revenue on product to earn...
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A brand is a name that distinguishes a product from others. It has its own identity in the market with its symbol and tagline. When we talk about brands in rural markets some of the names which come to our mind are Rajdoot Bikes,Ghari Detergent,Dolly TV and chic shampoo etc Findings indicated that good quality, value for money and sense of identity with brand were likely to act as key determinants of a FMCG brand in rural India. Better finish and good looks, recommendations from retailers were found be key determinants of a consumer durable brand in rural India. Lets throw some light on agro inputs also like pesticides, fertilizers, manure, seeds, tractors, harvesters, pumps and threshers etc. In this regards marketers are following market specialization strategy.HYV seeds are also becoming popular among the farmers. It is a known fact in rural areas that price plays an important role in rural markets for purchasing the products. Now the New Era of marketing is changing the...
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Windows Live SkyDrive (previously Windows Live Folders) is part of Microsoft's Windows Live range of services. SkyDrive allow users to upload their files to the computing cloud, and then access them from a web browser. The SkyDrive service utilizes Windows Live ID to limit access to the files the user has uploaded, allowing them to keep the files private, share with contacts, or make the files public. Publicly-shared files do not require a Windows Live ID to access. Windows Live SkyDrive The service currently offers 5GB, with a maximum upload file size of 50MB. Up to five files can be uploaded each time. Optionally, an ActiveX tool can be installed to allow drag-and-drop uploading from Windows Explorer. On its launch, Windows Live Folders (as it was then) was provided as a limited managed beta and available only to a few testers in the United States. On August 1, 2007, the service was expanded to a wider audience. Shortly after on August 9, 2007 Windows Live Folders was renamed...
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