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Sex sells: The erotic content of media and marketing
Tags :
marketing, branding, sex ads, ads, advertisement, Indian ads, sex ads in TVs, sex ads in India, sexual contents in ads, TVs, sex
Industry :
Advertising/PR/MR/Events, Publishing, Radio, TV & Films, Internet
Functional Area : Consumer Sales, India, Digital marketing |
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About "Sex sells: The erotic content of media and marketing" topic:
Everyday in media, we are
surrounded by advertisements and news that desperately compete for our
attention. Everywhere we look, we find ourselves inevitably drawn to
images of scantily clad attractive men and women that are supposed to
somehow inspire us to purchase products they endorse. Increasingly,
brands from categories where you would not expect such expression,
are talking a language that is when not screaming then, whispering
sex. What are your thoughts on this topic? Are they crossing the
limits? Lets discuss here the various angles of erotic
content in media and marketing...
2 trends
, 2 insight
, 9 debates
, 1 idea contests
, 2 question
on topic: "Sex sells: The erotic content of media and marketing"
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(rate this)
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It Does
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41
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VS |
29
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It Doesn't
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Rajesh Kumar
| Argues in support of
"It Does"
| 2 years ago
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i am totally agree with the ideas of Major Rajendran Mariagnanam
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Kaviyogi vedham
| Argues in support of
"It Doesn't"
| 2 years ago
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As long as yungsters r not attracted by too much advt on Sex, this will not sell. Everybody is now having that knowledge that too much attention will lead to chaos in family and danger to their own health. So the advertisers will not hereafter be...
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James Masih
| Argues in support of
"It Does"
| 3 years ago
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I believe that sex sells to a certain extent. Sex appeal can increase the effectiveness of an ad or commercial because it attracts the customer’s attention. It’s human nature to be curious about sex. However abusing your audience's attention is a...
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Debate: "Does Sex in advertising sell?" deleted from your view.
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(rate this)
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1
Axe – Chocolate Man
2
But why such adds were launched ?
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Nem Singh
| Supported idea
"censor just for name sake"
| 2 years ago
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True one its a formal body and chack the actions or the clips only those are against the government only. Everything is for money not for social change and no one wants to change.
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pradhnya meshram
| Added idea
"censor just for name sake"
| 2 years ago
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Exposer is everywhere in the entertainment industry and i donot know why government has appointed a censor committee if they are not capable to take any actions.
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Ideate: "Banned ads in India" deleted from your view.
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Sexual content in advertising is used as a tool to gain the audience’s attention by evoking an emotional response. There are 5 dimensions of sexy ads such as functional, fantasy, symbolism, inappropriate and gender orientation which help to determine whether the sexual content is appropriate for the brand and product type. Sexual appeals come in the form of a visual element i.e. print ad, verbal element i.e. radio ad or in some cases both i.e. TV ads. Sexual attractiveness, sexual behaviour and sex esteem are the most common types of sexual content that is used in advertisements today. Ads can contain either one of the appeals or all, which depend on the product and media type because the a...
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kota rajesh
| Commented
| 3 years ago
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ads were encouraged but in limited places the ads should not distrub athors
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Aamir Faraz Khan
| Commented
| 3 years ago
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Sexual content may help a company to do its marketing upto an extent, but where it comes to sales, its the product which is gonna be in the deal. as according to me, sexual content only does the branding part of any product. And every company have...
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Ashutosh Thatte
| Commented
| 3 years ago
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Nice article Reji. I don't think Sexual - or for that matter any other type of ads - can really be ENCOURAGED. As they say 'necessicity is the mother of invention', it's just a phase in use of sexual content (exposure, symbolism, fantasy etc...)...
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Insight: "SHOULD SEXUAL ADS BE ENCOURAGED?" deleted from your view.
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Yes
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34
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VS |
62
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No
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Dr. MUKESH RAGHAV
| Argues in support of
"Yes"
| 8 months ago
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Advertising about contraceptive pills is only Marketing gimmickry . To earn many should not be the only aim but side effects and other organs like Liver etc. to be examined ., otherwise misuse is there on the cards.
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Shameena W.
| Argues in support of
"No"
| 1 year ago
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No! If a lady does not desire to have a baby, she does not deserve the baby. It is her choice
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Devi Kaladeen
| Argues in support of
"No"
| 3 years ago
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The use of contraceptive pills have been in existence long before I was born and will be here I believe long after I am gone. Stopping advertisement of contraceptive pills will not prevent the usage. Youths of today are very smart and become...
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Debate: "Should advertising of Contraceptive pills be stopped?" deleted from your view.
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(rate this)
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Yes
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3
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VS |
1
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No
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Satwinder Singh
| Argues in support of
"Yes"
| 3 years ago
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Seems you are wondering about the concept.. In fact it is the hard reality and everyone knows it..!! There's no NO to the question.. but yes it is going to be a latest trend in sales in India too..! Bad to hear that, but it's coming with a big...
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Sushil Soren
| Argues in support of
"No"
| 3 years ago
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I don't think sex "sells". Its not a concept or a product to be sold. Its a human passion or a habit like other habits. Human being does it unlike other habits. Only because of too much media hype, it is heard everywhere.
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Debate: "sex sells" deleted from your view.
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Its a question that haunts me after seeing the models heroins showing their belly n dancing around with guys. Does'nt this shows that all who wears off screen are also of the same and just to provoke...
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Makrand Bhave
| Answered
| 4 years ago
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The use of outfits / skin show is to beckon people to view!! So the purpose of channels or films to attract their core audience is achieved. The provocative dress and skin show is supposed to titillate the audience and it does. There, however,...
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Shailena Varma
| Answered
| 4 years ago
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I think people are forgetting what is real and what is artificial,,everything what they show in TV and movies are not real, and what they show is just imaginations.. and people should not get provoked by such things and yes with such content...
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Answer: "How far can bikini & skimpy outfits on screen avoid the provocation on sex as crime." deleted from your view.
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(rate this)
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thank
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Shailesh
| Answered
| 3 years ago
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The main question is what is the strength of the market you want to target? We all talk about the good quality Vs. product branding by sex but we need to consider the fact that it depends on the product as well as targeted market. If the product...
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Shanmugasundaram
| Answered
| 3 years ago
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I agree with meena. Quality should be there always,then only the company can take that product to the customers with lots of confident and promote. And the main thing is,presentation..hw we are presenting the product...With nice packing,the way...
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Answer: "what is important for branding item, sex or good prouduct n why?" deleted from your view.
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yes it can help indian economy.
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2
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VS |
0
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no it can just bring in excessive competition
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SHARATH CHANDAR REDDY
| Argues in support of
"yes it can help indian economy."
| 3 years ago
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Yes, Definitely it will help Indian economy, for two reasons: 1. An alternative to West. Morever it is alwasy better to have good bilateral relationships with one of the EU countries. 2. Sweden is very strong in Environemntal techonolgies,...
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Debate: "how important are the bilateral ties with sweden?" deleted from your view.
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(rate this)
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Yes
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14
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VS |
24
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No
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SHRIKANT MANOHAR DANKE
| Argues in support of
"No"
| 2 years ago
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Some times some censorship is essential to some scene some dialogues as most of the viewers are going to see the movie with their children. I support your views, Jayesh.
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Sebastian Akn
| Argues in support of
"Yes"
| 2 years ago
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filmz r Entertainment ...... not to be judged like ....... entertain urselves ....enjoy ..... is sheer business..... not to be judged
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Jayesh Jain
| Argues in support of
"No"
| 3 years ago
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I dont think that its a good idea to free the films from censorship. Because there are many films which coming up with things that are not suitable for homely viewing. Even after the strict censorship rules in India, many films are crossing the...
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Debate: "Films should be free from censorship says Anurag Kashyap" deleted from your view.
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(rate this)
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Yes
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6
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VS |
12
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No
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Anupam Anand
| Argues in support of
"No"
| 2 years ago
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I am fully supported the argument given by Mr. " Sarabjeet singh saluja ". Nothing rest to say.....
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Nagpal Singh
| Argues in support of
"Yes"
| 3 years ago
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any measure to control is good
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Satwinder Singh
| Argues in support of
"No"
| 3 years ago
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I second Sarika on same.. Very well said.. :) We always wanted to have ppl like you to change this society!! .. We must stop ourselves from watching such things first.. Childrens are our reflection, and they learn more of What we do, rather What...
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Debate: "Adult content on TV with parental lock system: will this work?" deleted from your view.
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Free Style Marketing How many times have you been to a business conference that guided the world to sell things for free? Well, if you never heard about one, then you need to know about Nokia World 2007 Conference where Chris Anderson, Editor in Chief talks to the world referring to this. The campaign broke all the traditional rules of selling a service product. As per Chris, the new way to sell today has changed focus from the actual product to the complementary product or supporting product that could enhance the selling of original product. Chris talks about the new selling concept of 0 + 2 = 2 in contrary to the old concept of 1+1 = 2. Now, what the hell does he mean by this Maths..? Consider Company A that sells both - the products and the services on the same products. As per the traditional earning model Company A earned Rs 1 revenue from selling the product and Rs 1 revenue from the services on the product. The modern way of selling sacrifices the revenue on product to earn...
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dear friends there were many researches till today have being done on sex and sexuality and indeed a lot of results have come .But the one to be quoated is of masters and jhonsons who have done a significant contribution in this field based on their reserch work and some of our indian doctors, sexoloigst work i have come across some crusial points regarding male and female sexulaity and like to share with you all leaving the sex act apart and procede their is increased difference in both male and female sexuality that can be utilised to solve female desire disfunctons even male marital doschords and many more interpersonal conflicts.lets first analise male sexuality broadly its expresed in four areas like social mental/psychological sexual physical each dimention has limited time period ,with more space for sexual dimentions ,that is suppported by physical and later mental dimensions with social at far distence.so a man's imagination on first sighting a female is wheather she could...
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