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Smart Ads - Ads that think!!
Tags :
ads, smart ads, ads that think,Smart Ads - Ads that think!!, advertisements, advertisement,
Industry :
Advertising/PR/MR/Events, Radio, TV & Films
Functional Area : Branding, Pricing, Consumer Sales |
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About "Smart Ads - Ads that think!!" topic:
With the change in the market dynamics many saw that there should be a unique way to reach customers. Ads was a convinient way to reach out to the mass in a more easy way rathet than any other forms.
Slowly marketers realised that the more the ads creativity more is the crowd pulling.....
So, lets discuss what makes an ads so appealing & adorable that people can't resist it even though they don't watch it....
So, lets discuss what makes an ads so appealing & adorable that people can't resist it even though they don't watch it....
6 debates
, 3 idea contests
on topic: "Smart Ads - Ads that think!!"
Prev1NextShowing 1 - 8 of 8
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(rate this)
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1
Hire professionals to handle your advertising.
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ADS DESIGNED TO ADDRESS A VERY CLEARLY DEFINED TARGET GROUP
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Jaygopal Raghavan
| Added idea
"Explore alternative Media"
| 1 year ago
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One way to break through the clutter is to choose altenative media like sms or interactive billboards, road shows etc. to get your message accross. The actual list depends upon the product you are handling and the target audience you are trying...
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s.baalu
| Added idea
"SHOULD STAND APART FROM OTHERS"
| 1 year ago
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IN TODAY`S CONTEXT WHEN THERE ARE TOO MANY ADS IN TOO SHORT A TIME UNLESS AND UNTIL AN AD STANDS OUT FROM OTHERS,IT FAILS TO BE VIEWED BY THE PROSPECTIVE BUYER WHO ALWAYS WATCHES THE TV WITH A REMOTE IN HAND.AND IN PRESS PEOPLE PAY VERY LITTLE...
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K Satish Kumar
| Supported idea
"Hire professionals to handle your advertising."
| 1 year ago
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To add to Jayant’s point, though there are several ads being made by advertising agencies, but than too it is hard to see any clutter breaking ad. In my view very few advertising agenises are being treated as a communication partners, clients...
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Ideate: "How can ads break through the clutter?" deleted from your view.
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(rate this)
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1
Happydent Commercial
2
zoo zu ad
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HEMANT VERMA
| Added idea
"alpenlliable "
| 1 year ago
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reversing the thinking parameter.
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George Varghese
| Supported idea
"zoo zu ad"
| 1 year ago
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I support zoo zu ad
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Ideate: "Which is the most creative ad till date on Indian television?" deleted from your view.
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(rate this)
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not ethical
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40
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VS |
32
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ethical
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siddivineetkumar
| Argues in support of
"not ethical"
| 4 months ago
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2sheetal jadhav:- i am really sorry but the fact is even the company people are versed with the thought abt surrogate marketing its a primary fact in every field try and check u will find every branded company doing the same stuff trust me
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siddivineetkumar
| Argues in support of
"ethical"
| 4 months ago
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it is ethical in only certain products and has its own profits as well as side effects once the brand name is well versed to the market then there is a chance of losing the image of the parent product please tell me if i am wrong
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Sheetal Jadhav
| Argues in support of
"not ethical"
| 2 years ago
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I too agree with you, The very purpose of banning advertisements today is defeated by surrogate advertising. Here a different product is promoted using an already established brand name. Such advertisements help in contribute to brand recall....
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Debate: "is surrogate marketing ethical??" deleted from your view.
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(rate this)
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1
Matching media and market
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Namrata Pathak
| Added idea
"Matching media and market "
| 1 year ago
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Advertisers must always attempt to match the profile of the target market with the demographic characteristics of a given medium’s audience. Let us consider an example of cigarette advertising. The target market for this is men in the age group...
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Ideate: "How to go for the right media for your ad??" deleted from your view.
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(rate this)
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A well structured ads and simple language
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43
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VS |
4
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A sophisticated and polished language
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SUBRAMANIAN KRISHNAMOORTHY
| Argues in support of
"A well structured ads and simple language"
| 1 year ago
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Yes Mr. Manoj, a simple message will always get spontaneous attention
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Ishan Dave
| Argues in support of
"A sophisticated and polished language"
| 1 year ago
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I think, well structured & simle message is not enough sometimes to catch the attention.it should be designed sophistically to get noticed between the chaos of other messages.
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Manoj Kumar
| Argues in support of
"A well structured ads and simple language"
| 1 year ago
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A good one Bakshji.. You are right.. To survive a product among more than 1billion people it is essential it is a must to capture the headlines with simple messages and pictures..
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Debate: "A well structured lay out and a simple message. will quickly attract the attention." deleted from your view.
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(rate this)
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It is cheating
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8
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VS |
16
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It never crossed the marketing ethics
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Vivek Iyer
| Argues in support of
"It is cheating "
| 1 year ago
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i would like to recall an old and interesting case study... of a man who opts of hell over heaven and is later told that it was an ad of Hell that he saw in the waiting room!!
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s.baalu
| Argues in support of
"It never crossed the marketing ethics "
| 1 year ago
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IN THE RECENT PAST THERE HAS BEEN AN EXPLOSION IN THE MARKET PLACE OWING TO THE ADVENT OF MANY NEW BRANDS,POSING A THREAT TO THE AGE OLD BRANDS.TV MEDIA HAS INCREASED CONSUMER AWARENESS,PENETRATING TO HITHERTO UNCOVERED RURAL AREAS THUS EXPANDING...
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Purvi Ghosh
| Argues in support of
"It never crossed the marketing ethics "
| 1 year ago
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Though it has some of the terms in ads which you can tell as cheating and will not adhere to ethics, but that's the way it is outside, people are at cut throat competition, and people's jobs are at stake here to make sure the product is a hit and...
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Debate: "What you think about indian FMCG ads?" deleted from your view.
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(rate this)
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Yes
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5
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VS |
0
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No
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s.baalu
| Argues in support of
"Yes"
| 1 year ago
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No celebrity will go in depth to know about the product for all these details are absolutely irrelevant.What is of prime importance is what the celebrity gets in return for the endorsement.
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Debate: "While Performing an Ad a celebrity encash its image. They never try the product and see their pricing procedure? " deleted from your view.
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(rate this)
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Yes
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1
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VS |
0
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YES
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SUNIL MAHESHWARI
| Argues in support of
"Yes"
| 1 year ago
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WHAT YOU THINK ABOUT SMART GUY COMMUNITIES
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Debate: "WHAT YOU THINK ABOUT SMARY GUY COMMUNITES" deleted from your view.
Prev1NextShowing 1 - 8 of 8
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