Social media marketing
Tags :
Marketing, marketing communications, marketing strategies, direct marketing, web 2.0 marketing, blog marketing, social marketing.
Industry :
Internet
Functional Area : strategy execution |
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About "Social media marketing" topic:
Social media is a hot topic nowadays. Most marketers know it is important, but many are unsure how social media should fit into their marketing strategy. Social media marketing is the process of promoting your self or business through social media channels and it is a powerful strategy that will get you attention. Let us brainstorm on the effective ways of using social media marketing......
Featured Video: James Surowiecki (author of The Wisdom of Crowds ) pinpoints the moment when social media became an equal
player in the world of news-gathering: the 2005 tsunami, when YouTube
video, blogs, IMs and txts carried the news -- and preserved moving
personal stories from the tragedy.
4 trends
, 8 insight
, 5 debates
, 5 idea contests
, 2 question
on topic: "Social media marketing"
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SOCIAL MEDIA MARKETING: is the best strategy of promoting your Business or website through social media channels and it is a very important strategy that will get you popular in online and generate massive amounts of traffic to the website. Most important thing in Social Media marketing is “Social Media Marketing is a Communication Channel it is not a marketing process” Social Media Marketing is important for Business in following fields Online Brand Management Public Relations Social Networking Business Networking Human Resources sales Increase Marketing/Communication Product Developers Research teams Senior Managers
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Makrand Bhave
| Commented
| 4 years ago
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The channel Social Media has arisen because of Internet offering us the opportunity! Otherwise I am sure that in a meeting, dinner party, sales meeting party or even dealer meets etc you have a social interaction amongst people and you do discuss...
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Jayant Vishnu
| Commented
| 4 years ago
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I think Internet is the best channel for social media Mr. Ahmed, as today most of the people across the world are tech savvy, and then people are more into blogs and social networking sites these days...so Internet would be the best channel for...
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Insight: "IMPORTANCE OF SOCIAL MEDIA MARKETING" deleted from your view.
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1
Dopamine and marketing
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Its all about Social Media Ecology !!!
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Dayanand Deshpande
| Supported idea
"Dopamine and marketing"
| 3 years ago
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Very true sunil....and yes this gives all of them the sense of feeling where thier views are acknowledged and one also gets so much knowledge to share in these social media sites...
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DEVRANJAN DASH
| Added idea
"Its Word of mouth marketing through a new medium"
| 3 years ago
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Use of Social Media is all about understanding and using the WOMM. If earlier there were loyal groupsand communities who identified themselves with a particular brand i.e. the Harley Davidson etc, now the same concept has been taken online to...
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Ideate: "dopamine and success" deleted from your view.
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For those in advertising discussing Future of Advertising, here is an interesting case study. The presentation is by Heather Oldani, U.S. Communications Director at McDonald’s and is a great social media strategy pres to pickup a few interesting points from. Enjoy! (via ViralBlog ) McDonald’s hasn’t over played their hand in the social space so far, and that’s probably a good thing for most brands to consider when getting into social media. What I like about the McDonald’s approach so far, is that they are there listening, have become willing conversationalists and are activating engagement, BUT are not trying to be over night heroes in launching the next Whopper Sacrifice Campaign or Ikea...
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Jayant Vishnu
| Commented
| 3 years ago
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Good one shiuli, I knew about this whopper sacrifice earlier, this was a very good strategy by them, people were curious to know who they sacrificed to get themselves a Whopper & this made the content go really viral, where people started...
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Makrand Bhave
| Commented
| 3 years ago
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Extensive, cohesively researched and very elaborately strategised!! What an insight Shiuli... Amazing... Indedd a good learning experience!! Thanks a lot for the referral... :)
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Insight: "McDonald’s Social Media Strategy " deleted from your view.
Answer: "fuckoff marketing is a lingo given by kotler" deleted from your view.
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1
Cause Marketing
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Be honest about it
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Jaygopal Raghavan
| Added idea
"Be honest about it"
| 3 years ago
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In todays corporate world replete with scans and scandals one needs to be honest in their efforts at social media activism to gain the respect of the larger public. Dont undertake a social activity with just the PR in mind but undertaking one...
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Jayita
| Supported idea
"Cause Marketing"
| 3 years ago
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We, the common people always like it when we are a part of any social awareness programme or any cause, and social networking has given a good platform to us to be socially active. So, when we see any brand or company supporting a cause online,...
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Ideate: "How to use social media effectively as a catalyst" deleted from your view.
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Yes
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0
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No
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Arunkumar Birajdar
| Argues in support of
"No"
| 3 years ago
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Reality is grossly varied than what meets the eye. I personaly believe that cross checked information is highly sought after and may even be paid by reader. Please let me know your views.
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Debate: "How many people in Media does a real mraket servey before any story being published??" deleted from your view.
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Can anyone provide me with some case studies relating to social marketing efforts taken by them this is to understand the approaches taken in this area
Insight: "Approaches in social Marketing efforts - case sudies" deleted from your view.
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yes
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7
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2
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no
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SHRIKANT MANOHAR DANKE
| Argues in support of
"yes"
| 2 years ago
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I support Ramesh Sir's view. Main object is Profit Making Social Responsibility comes next.
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Naushad H.L.
| Argues in support of
"no"
| 2 years ago
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NO... HOW CAN SOCIAL RESPONSIBILITY BE THE MAIN OBJECTIVE OF ANY COMPANY ? A Company is first dedicated to do good business generate Profits... Take good care of its' Employees AND THEN... If permissible, TAKE UP SOCIAL RESPONSIBILITY. The...
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RAMESH KANDADAI
| Argues in support of
"yes"
| 2 years ago
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Profitability is the singular prority of any commercial organization. However this profitability must be addressed in the purview of corporate social responsibility. Profitability without the relevance of CSR may well end up unethical and anti...
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Debate: "is social responisibility is the main objective of companies" deleted from your view.
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Today the number of social networking sites are increasing with time. The best we know and love is about facebook. But there are so many other networks and toostep is another good example as we use i...
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V B Sree Krishna Dutta
| Answered
| 2 years ago
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@Shailesh, very well. That could be true. It can be a very useful tool for online personal selling. But, If I or you were to launch a social networking site what other benefits can there be apart from advertising of various products? In this case...
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shailesh
| Answered
| 2 years ago
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These social networks really are building relationships online. These are very helpful in extending our freindships and other relationships to other areas too even there where we have never been. If someone is in our freind list in any social...
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Answer: "How are social networking sites beneficial to a marketer today and the future?" deleted from your view.
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Expense
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8
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4
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Investment
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Anna George
| Argues in support of
"Investment"
| 1 year ago
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Social Media is never an expense because it is the cheapest and cost effective way of marketing today. It doesnt even cost 1/10 of the the expense involved in other marketing methods. Best advantage of social media marketing is that there is no...
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Hari
| Argues in support of
"Expense"
| 2 years ago
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It really confusion, its expense Or investment??? Social media is almost 'FREE' so its 'FREE OF COST INVESTMENT' : ) for anyone B2B business, everyone should adopt it, because everyone can do it. Now everyone is connecting with online communities,...
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PS Dhingra
| Argues in support of
"Expense"
| 2 years ago
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Social media is fit just for social interaction to waste idle time or to exchange knowledge and views. In fact social media is an expensive hype for not only for mid-sized b2b company, but also b2b giants.
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Debate: "Social Media for "Mid-Size B2B" Company: An expense OR Investment?" deleted from your view.
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A brand is a name that distinguishes a product from others. It has its own identity in the market with its symbol and tagline. When we talk about brands in rural markets some of the names which come to our mind are Rajdoot Bikes,Ghari Detergent,Dolly TV and chic shampoo etc Findings indicated that good quality, value for money and sense of identity with brand were likely to act as key determinants of a FMCG brand in rural India. Better finish and good looks, recommendations from retailers were found be key determinants of a consumer durable brand in rural India. Lets throw some light on agro inputs also like pesticides, fertilizers, manure, seeds, tractors, harvesters, pumps and threshers etc. In this regards marketers are following market specialization strategy.HYV seeds are also becoming popular among the farmers. It is a known fact in rural areas that price plays an important role in rural markets for purchasing the products. Now the New Era of marketing is changing the...
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Written by Nisan Gabbay Facebook was launched in February 2004 by Harvard undergrad students as an alternative to the traditional student directory. Its popularity quickly spread to other colleges in the US by word of mouth, and the site now registers close to 15M monthly UVs and over 6B page views per month. Facebook has completed two rounds of venture financing at very high valuations, the first at a valuation of ~$100M and the second at ~$550M (valuations are unconfirmed). These valuations were driven by the multiple acquisition offers that Facebook has reportedly turned down (the latest was a rumored $750M offer). Facebook is already generating significant revenue, so despite all the valuation and web traffic metric hype, it has also established a very real business. Interviews conducted: Noah Kagan, early product manager for Facebook. Noah will soon release an e-book on Facebook, with good insight on the social networking space. You will be able to download the book at Noah s...
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72 referals
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Free Style Marketing How many times have you been to a business conference that guided the world to sell things for free? Well, if you never heard about one, then you need to know about Nokia World 2007 Conference where Chris Anderson, Editor in Chief talks to the world referring to this. The campaign broke all the traditional rules of selling a service product. As per Chris, the new way to sell today has changed focus from the actual product to the complementary product or supporting product that could enhance the selling of original product. Chris talks about the new selling concept of 0 + 2 = 2 in contrary to the old concept of 1+1 = 2. Now, what the hell does he mean by this Maths..? Consider Company A that sells both - the products and the services on the same products. As per the traditional earning model Company A earned Rs 1 revenue from selling the product and Rs 1 revenue from the services on the product. The modern way of selling sacrifices the revenue on product to earn...
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Marketing Capsuls - Aflac How a "duck" transformed Aflac's brad recognition and improved Market Share? Background The American Family Life Assurance Company (later Aflac), founded in 1955, became the first company in the world to offer insurance against cancer, it best selling product till year 2000. It expanded its offerings significantly in 1980 and by the late 1990 it sold a verity of policies from Dental Care to short term disability and adopted an acronym "AFLAC" as its official name. The company excelled at providing policies that helped pay out-of-pocket expenses not covered by someone's primary insurer which was also known as supplemental insurance. Aflac was well respected in the industry and also got listed in Fortune's 100 best companies to work for in the US in 1999. By year 2000, the company was insuring 40 million people. Regardless of multiple insurance plans under its portfolio, the company's revenues were majorly dependent upon the sale of Cancer Insurance since...
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