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Strategic Brand Management
Tags :
brand marketing, brand advertising, brand lifecycle, brand orientation, brand equity, brand name, brand manager, brand image, apparel brands, brand loyalty, brand promotions, clothing brands, consumer brands, brand experience, Global brands, brand
Industry :
Advertising/PR/MR/Events
Functional Area : Branding |
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About "Strategic Brand Management" topic:
Starting with a definition of branding which is very important in today's development what are the strategy, legal protection, brand extensions, marketing and advertising, Internet communications, brand portfolio, brand equity and everything in between which has to do with strategic brand management. So let us discuss on this topic.
1 trends
, 5 insight
, 4 debates
, 5 question
on topic: "Strategic Brand Management"
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Please let me know some of the advertisement caption you still remember. To Start with I can remember one caption of White Mischief Vodka 'The best way to save water is to dilute it with ...' White M...
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Chandra Prakash Agrawal
| Answered
| 1 year ago
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"umeedo wali dhoop sunshine wali asha " the coca cola ad i loved this one very much.
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Pardeep Kumar Chaudhary
| Answered
| 1 year ago
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"Hum mein hai HERO" :_) This caption is awesome, full of incitey
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Venugopal K
| Answered
| 4 years ago
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When i was young i really liked the ad caption of Bajaj, which was " Hamara Bajaj " the scooter ad in 80's remember guys......that was the best...
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Answer: "Greatest Advertisement Caption You Know." deleted from your view.
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Marketing Capsules - Accenture How Accenture's 'I'm your idea' marketing campaign heightened its brand image among executives? Background Anderson Consulting, a consulting arm of Aurthor Anderson (an accounting company),was forced to change its market identity after splitting from its parent company in year 2000 which lead to its new name 'Accenture'. Year 2002 and 2003 experienced a thrust in marketing effort by consulting companies. Year 2002 marked its foundation with IBM's acquisition of Pricewaterhouse Cooper's consulting arm, later called IBM Global Services, which doubled its consulting size and dramatically extended its range of business expertise. EDS, following a bad year and loss...
Insight: "How Accenture's "I'm your idea" marketing campaign hightened its brand image among executives?" deleted from your view.
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Answer: "WHICH IS IMPORTANT BRAND OR BRAND ABBASDOR ??????" deleted from your view.
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iLeadFarmers corporate photo shoot: http://ileadfarmers.wordpress.com/meet-the-team/ Our Branding services take on a new dimension with the addition of a fully equipped photo studio for corporate photo shoots videos. Now we can provide this service to companies startups, SMEs and large organizations which includes: - Corporate photo shoots - Corporate videos for powerful image projection. We take care of the distribution of the photos video on the right platforms to create your brand in the target market. Regards, Punit Garg iLeadFarmers www.ileadfarmers.com Email:- punit@ileadfarmers.com Skype:- punitgarg07
Insight: "iLeadFarmers corporate photo shoot" deleted from your view.
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Brand Loyalty exists very much
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Brand Loyalty is nothing but a Myth
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cmsrinivas
| Argues in support of
"Brand Loyalty exists very much"
| 2 years ago
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customer feels happy vth any product or service he will contiune his association vth that product or service this is brand loylity
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Debate: "Brand itself is not enough for customers" deleted from your view.
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Video by Internet Marketing Company | Internet Marketing Toputop.com Creative Web Design : Dotndot.com
Insight: "Branding" deleted from your view.
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Yes
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No
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ROMESH CHANDER
| Argues in support of
"Yes"
| 3 years ago
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Let there be some integrity of thouhjts , mind and the promisesmade related to the products advertised.
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Debate: "Howlong such fooling around would continue to dupe consumer?" deleted from your view.
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SivaprasadNallatile
| Answered
| 3 years ago
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Hi Manisha, I am sivaprasad, according to you i doesnot know about your qualifications and others.Just make lot of contacts through every way that you can possible and make your communication good.By using that contacts u can get a small work...
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Answer: "How can we find a good job in a small city.I have recently moved from Bombay to Bathinda and I am unable to find a decent..." deleted from your view.
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n search of a brand manager profile or a marketing manager or a CS profile in a BTL agency .. gaurav.chadha@hotmail.com/9999645320.
Answer: "In search of a brand manager profile or a marketing manager or a CS profile in a BTL agency .. gaurav.chadha@hotmail.com" deleted from your view.
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Relation building
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Loyalty
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Samir Das
| Argues in support of
"Relation building"
| 3 years ago
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According to me brands are relation. Generally companies try build a relationship between the customer and the brand. When that relationship becomes strong the customer become loyal to the product and not the brand. Brands are intangible so it...
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ujjval jain
| Argues in support of
"Loyalty"
| 3 years ago
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For service sector- mostly relation. (banks, insurance, telecom, very important for retailers etc) For commodities- more sort of royalty. (My shampoo, my car, my music system, my moisturizer phrases like such)
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Suhel Khan
| Argues in support of
"Relation building"
| 4 years ago
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Nothing matter more than the personal touch that we give to your customers, because it is this unique experience that distinguish us from the competition in the consumers mind. Branding is essentially a realtionship building excercise, it can be...
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Debate: "Brands: Relations or Loyalty" deleted from your view.
Other knowledge matching "Strategic Brand Management" topic
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Activity:
197 referals
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26 comments,
297 views
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A brand is a name that distinguishes a product from others. It has its own identity in the market with its symbol and tagline. When we talk about brands in rural markets some of the names which come to our mind are Rajdoot Bikes,Ghari Detergent,Dolly TV and chic shampoo etc Findings indicated that good quality, value for money and sense of identity with brand were likely to act as key determinants of a FMCG brand in rural India. Better finish and good looks, recommendations from retailers were found be key determinants of a consumer durable brand in rural India. Lets throw some light on agro inputs also like pesticides, fertilizers, manure, seeds, tractors, harvesters, pumps and threshers etc. In this regards marketers are following market specialization strategy.HYV seeds are also becoming popular among the farmers. It is a known fact in rural areas that price plays an important role in rural markets for purchasing the products. Now the New Era of marketing is changing the...
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Activity:
241 referals
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9 comments,
2020 views
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Private labels V/s national brands-The undercurrent battle! This is very interesting to note that what is making national brands vexing is not the competitors alone but the surge of private labels which seems to be eating out major chunk of the pie, traditionally a part of the appetite of the former. Private Label Manufacturer's Association categorizes PL manufacturers into 4 main categories: Large national brand manufacturers that utilize their expertise and excess plant capacity to supply store brands. Mall, quality manufacturers who specialize in particular product lines and concentrate on producing store brands almost exclusively. Often these companies are owned by corporations that also produce national brands. Major retailers and wholesalers that own their own manufacturing facilities and provide store brand products for themselves. Regional brand manufacturers that produce private label products for specific markets. In 2008, private labels had taken over 25% to 50% in...
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Activity:
85 referals
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18 comments,
243 views
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"2 bananas cost 50 cents, banana dessert costs 10 dollars" Marketing is story-telling of any selling proposition beyond the obvious. A grand chef can change the total perception, price and taste of 2 bananas by infusing value in them through his skill. Two bananas cost 50 cents. But the same simple bananas can be transformed into a terrific dessert costing anywhere from $10 to $50 depending on the chef’s reputation. His repute gets built over time from his proven quality and taste he conjures up that his guests perceive and regard highly. Marketing is exposing the excellence of the banana dessert the chef creates by transforming two basic bananas. Of course, the dessert has to have truth and ingenuity that end-customers can recognize and take seriously. End-customers have to believe in that dessert and its quality excellence, it must work well for them, and it must look good. This is what marketing is. You can read the complete article here. What do you think?...
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Activity:
58 referals
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48 comments,
581 views
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In many ways, a manager has to be a leader, so therefore a manager will have many of the traits that a leader does. However, I feel the term 'manager' applies primarily to business, it's in a manager's best interest to lead his co-workers effectively, encouraging them to achieve their goals and targets. In my experience, a leader is more of a social thing; more associated with team work, too. Go to Discussion http://lnkd.in/wUJe5E
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Activity:
5 referals
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13 comments,
3064 views
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The biggest management challenge in the new millennium of liberalisation and globalization for a business is to serve and maintain good relations with the king-the customer. In the past, producers took their customers for granted because at that time customers were not demanding nor had many alternative sources of supply or suppliers. Since he was a passive customer, the producer dictated terms and had little customer commitment. But today there is a radical transformation. The changing business environment is characterised by economic liberalisation, increasing competition, high consumer choice, enlightened and demanding customer, more emphasis on quality and value of purchase. All these changes have made today's producer shift from traditional marketing to modern marketing. Modern marketing calls for more than developing a product, pricing it, promoting it and making it accessible to target customers. It demands building trust, a binding force and value added relationship with...
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I m always fascinated by brands that successfully cross borders. Much of the appeal of this... |
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