Posted in Community :
Online Marketing Group
Taking Mobile to the Next Step
Tags :
mobile, mobile internet, search engine marketing, internet marketing, search engine, online marketing, marketing, seo, sem, ppc,
Industry :
Internet, Advertising/PR/MR/Events
Functional Area : Digital marketing |
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About "Taking Mobile to the Next Step" topic:
Discuss how to use mobile Internet and mobile technologies to reach new goals.
1 insight
, 2 debates
, 3 idea contests
on topic: "Taking Mobile to the Next Step"
Prev1NextShowing 1 - 6 of 6
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(rate this)
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Yes
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No
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Shyamal Maity
| Argues in support of
"No"
| 3 years ago
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List building, list rental and list brokering are a mine field and I advise all of my clients to steer well clear. No matter how good the opt-in for 3rd party messages may be a consumer who receives a message from a brand they don't recognize is...
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Abhinav Garg
| Argues in support of
"Yes"
| 3 years ago
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Mobile marketing is definitely getting a lot of press lately and is set for significant growth. Mobile is definitely emerging as the next media channel for marketers and advertisers and that the time is now to get involved. You definitely need...
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Debate: "Is mobile marketing worth it ?" deleted from your view.
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Yes
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No
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Shyamal Maity
| Argues in support of
"No"
| 3 years ago
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I think its lagging because mobile arena is new and therefore undeveloped. There are fewer metrics for mobile advertisers; also agencies aren't sure how to adapt to the different levels of the mobile marketplace, this is what i feel.
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Abhinav Garg
| Argues in support of
"Yes"
| 3 years ago
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Yes, marketers are doing well, they are jumping into mobile advertising in full force, the opportunities of the mobile channel are becoming clear to marketers of all kinds, thanks to the growth of mobile as a consumer technology. We’re getting to...
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Debate: "Are marketers doing enough with their mobile campaigns?" deleted from your view.
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SMS
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SMS
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Abdul Raheem.Syed
| Supported idea
"SMS"
| 2 years ago
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SMS always rules the mobile marketing medium.Because the investment is very low and there are many VAS services to send the promotional messages in controlled manner and schedule too.There are few legal aspects in delivering the promotional SMS...
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Sonam Kapoor
| Supported idea
"SMS"
| 2 years ago
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There can be no easy, simple and cheaper medium than SMS for marketing. It has always been the most popular and easier among both organisations and users......
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Ideate: "Which mobile marketing medium will rule ?" deleted from your view.
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Endless users
2
Young crowd
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Shyamal Maity
| Supported idea
"Endless users"
| 3 years ago
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i don't know i may be wrong here but i guess India has the second largest mobile phone users in asia after china, so mobile advertising is coming in a huge way ppl. so the numbers are expected to go more in future as he has suggested, this makes a...
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Amit Madhav
| Added idea
"Young crowd"
| 3 years ago
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Most of the country's population is very young, mostly below 30 yrs and this is a huge factor, as young people they are always on their feet and advertizing through their mobiles is a huge thing, and they are the ones who are spending a lot than...
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Ideate: "What are the factors that will make Mobile advertising a Big Hit??" deleted from your view.
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Highly communicative and attractive landing page
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High quality communication of features, attractive designing and accurate delivery
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Indrajit Ghosh
| Added idea
"complete all the viral aspects"
| 2 years ago
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be present with a facebook business fan page, consider in-game advertising (online & social), take part in role play gaming like Farm-Villie by Zynga in Fb.Launch your own App for all mobile platform, be very active on twitter - use it as a...
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Anshuman Misra
| Added idea
"Get more relevant visitors to the site."
| 2 years ago
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Increase footfall. The key word here is 'relevant'. Pitch for organic as well as inorganic traffic. Try to identify your niche to target and fine tune your USP to make it irresistible to them.
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R V R Ayer
| Supported idea
"Highly communicative and attractive landing page"
| 2 years ago
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One of the most important factors that will encourage online sales for consumer products is trust. Especially in India, customers will need to get re-assured that the virtual entity is real, products are genuine as claimed/displayed, status of...
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Ideate: "How to Increase Online Sales ?" deleted from your view.
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(rate this)
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In an exclusive interview with Srikanth RP from InformationWeek , Singhal explains why India will drive the mobile search market, how Google is innovating to match the information needs of tomorrow, and how tomorrow’s search engine will serve you information proactively even before you ask it. Read the interview
Insight: "India will lead the mobile search market - Google Fellow, Amit Singhal " deleted from your view.
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we all know the perils of talking on cell phones while driving. besides being hazourdous to oneself, it is dangerous for the other too. how can the practice be discouraged. let's look for some concrete ideas here please.
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Samsung a giant market players in Electronics items, as well Samsung is now playing very aggressively strategically in Indian market. Samsun has been made lots of change in Indian mobile market within 2 years as well as covered healthy market share in India. Samsung is playing against two strong rivals Nokia (In Nominal phone) while Apple (In Smartphone). Samsung has covered huge market share broken Nokia Market share in India. It was time where the word ‘Nokia” was coming on tongue of Consumers. But, that word has already been removed by Samsun or reduced by Samsung. Now, the words are like “Samsung Champ”, Samsung Galaxy” or Samsung new mobile “coming on tongue of Indian consumers. Tag Line :- What Next? Samsung is always considering its tag line and coming with various kinds of new brand model. The core competency of Samsung is that coming with quality attractive model with well-advanced features and highly competitive price (Economy price) where consumers can feel...
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Activity:
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The other day I was in a restaurant and saw a sign advertising "Sliders Fridays." From what I gathered, they offered a deep discount on tiny hamburgers, called sliders, on Friday nights. The interesting thing about this discovery is that I own the restaurant and it's the first I knew of it. (Stacey's at Waterford: www.eatatstaceys.com ) I don't just own the restaurant. I also manage it, although I use that term loosely. I've taken the concept of hands-off management to the next level. Most of the time I have no idea what the staff is up to. They organize customer events, execute marketing ideas, hire and fire, change the menu, and pretty much anything else they want. I only get involved if there is a largish expense that needs to be approved. I see the financials daily, by e-mail, but I'm mostly about the bottom line. As a well-known critic of managers, I painted a big red bulls eye on my back when I started managing the restaurant. For the first year I was involved in the details...
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Professor at IIM A was explaining marketing concepts: You see a gorgeous girl at a party. You go up to her and say, "I am very rich.Marry me!" That's Direct Marketing. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, "He's very rich.Marry him." That's Advertising. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say "Hi,I'm very rich.Marry me." That's Telemarketing. You're at a party and see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, "By the way, I'm very rich.Will you marry me?" That's Public Relations. You're at a party and see a gorgeous girl. She walks up to you and says, "You are very rich.." That's Brand Recognition. You see a gorgeous girl at a party. You go up to her and say, "I'm rich.Marry...
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