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The Changing Face of Consumer Expectations
Tags :
Consumer Expectations, indian consumer, consumer, indian consumer market, consumer reviews, consumer behavior, consumer price index, consumer marketing, consumer sales, consumer business, consumer market, consumer trends, consumer durables
Industry :
Management & Strategy Consulting, Advertising/PR/MR/Events
Functional Area : Consumer Sales |
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About "The Changing Face of Consumer Expectations" topic:
Humans think in terms to straight lines but nature thinks in terms of networks. The networked world means the end of demographics. The networked world is about transparency and trust, but trust is at its lowest level ever. This provides a great opportunity to differentiate on the basis of trust. Corporations broadcast and consumers connect. Nokia want to change that and co-create with its consumers. This is because brands that do not work on improving the world and our lives will be �edited out� of our lives. Mobile phones are the seventh mass medium, after print, recordings, radio, cinema, TV and the computer. More people today will, in fact, do without a TV than a phone. Social marketing intelligence will be the black hole of the twenty first century. There will be too much data and the key will be to make sense of it. Discuss here the changing dynamics of Consumer Expectations
2 insight
, 4 debates
, 1 idea contests
, 1 question
on topic: "The Changing Face of Consumer Expectations"
Prev1NextShowing 1 - 8 of 8
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Quantity
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Quality
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KUMAR SWAMY H C
| Argues in support of
"Quantity"
| 1 year ago
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In our country when 27% of the population is below poverty line definitely Quantity rides over Quality. Here on the web we see more votes for "Quality" because we know what quality means and we can afford it.Today majority of the Indians want...
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Subramanyan Krishna
| Argues in support of
"Quality"
| 1 year ago
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HI 2 ALL, Simples No company is lookin for 1 time customer thats y customer retention service etc etc ... Though India has a majority of Mass segment of people whose priority was quantity Brands have recognized the potential of this hude mass...
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Nidhi Singh Chauhan
| Argues in support of
"Quantity"
| 2 years ago
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Major population of India falls in Middle class category.This class concentrates on quantity more than quality...inidan consumers are slowly learning to give more weightage to quality than quantity....
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Debate: "Is Indian consumer is more interested in quantity than in quality? " deleted from your view.
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India is a society where modern and traditional values co-exist, and marketers would do well to understand this ability to include. Various instances of this `and-ness' exist, be it the seeming contrast between the need for power play and equality of opportunity, or a democratic system and the importance given to political heirs. Now look at the approaches to please the consumers : Understand the interplay of modern and traditional values at work in your category and address it, to emerge a winner. Ignore it at your peril. This is particularly required if there is a conflict between the modern values the new brand/product is bringing, and traditional values and codes. In such a case, the br...
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Viktor Stephen
| Commented
| 2 years ago
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Nice post. I believe that the Indian customer is looking for value, not freebies and discounts.
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Akhilesh Majumdar
| Commented
| 2 years ago
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Thank You. I feel the best way to please an Indian Consumer is by giving discounts, Indians are greatly attracted to discounts. Yes Omkar gift coupons and freebies will also work.
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Insight: "Best ways of pleasing Indian Consumers " deleted from your view.
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1
Breaching the price barrier
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Less tolerant , in customer service
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Jaygopal Raghavan
| Added idea
"Breaching the price barrier"
| 2 years ago
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No longer can marketers relax with the pricing that they fix for their products during its launch. One has to review constantly and keep altering the same to ensure brand loyalty. Also factors like volatility in international markets and...
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Arnab Sen
| Added idea
"Less tolerant , in customer service"
| 3 years ago
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What is changing however is that consumers as a whole are becoming less tolerant when it comes to customer service. This decline is not as a result of an abrupt decrease in service deliverables, but rather an increase in the knowledge of available...
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Ideate: "The Changing Face of Consumer Expectations. " deleted from your view.
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Yes
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5
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6
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No
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Ramesh Panavalli
| Argues in support of
"Yes"
| 2 years ago
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I support the fact that recession is changing the consumer behaviour as well as the attitudes in the current retail market .The customer has become more loyal they stick to the supermarket which gives them value for money . I am not sure how the...
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Jaygopal Raghavan
| Argues in support of
"No"
| 2 years ago
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Actually i am towards both yes and no but leaning more towards no because the recession is only a mindset for a few but neverthless affecting people down the chain. The worst hit are of course the lowest in the pecking order. Inspite of this the...
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Debate: "Is Recession totally changing the consumer behaviour??" deleted from your view.
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Yes
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12
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6
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No
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Mihir Jhaveri, PMP, CSCM
| Argues in support of
"No"
| 2 years ago
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Hi All The small un organizsed retailer does not have bandwidth to implement the CRM (Customer Relationship Mgt) program, so they run by there personal charisma and rapport build with the crowd. But the risk is as generation changes the same...
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Ajit Khan
| Argues in support of
"Yes"
| 2 years ago
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Certaily Zafar unorganised retailers do have an advantage over big retailers because they know their customers well and they have develop a personal relationship with them but they don't have as many customers as big retailers have so that do...
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Prashant Nair
| Argues in support of
"Yes"
| 2 years ago
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I do agree that unorganized retailers has better understanding about their customers. Unfortunately we organized retailers are restricted with our SOP's and rules and regulations......Moreover unorganized retailers goes out of their way to...
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Debate: "Consumer behaviour" deleted from your view.
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Consumer behavior is changing all round the globe, it's applicable for India too. Businesses are going Global, so kindly share your views about the changing consumer behavior and its impact on Global ...
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Shanmugasundaram
| Answered
| 1 year ago
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Unfortunately only very few % companies are registered in Internet in india..So seaching over internet will not give good ultimate result. In india,more than 40% people are Middle class/Youngters who is spending money and consuming more..10%...
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varsha
| Answered
| 3 years ago
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Yes india is not what inda was, the impact of westernization as well as globalization is completly effecting its culture and businness too, so the views of consumer is changing gradually . none of the area is untouched from strokes of...
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Jaygopal Raghavan
| Answered
| 3 years ago
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To answer your question in one phrase, " the only thing constant in this World is change" Consumer Behaviour will change world over and more so in developing countries like India where social behaviour and literacy levels too are changing. As...
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Answer: "Consumer Behavior is changing world wide, it's same for India " deleted from your view.
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Changing consumer attitude for market expansion Attitude is a state of mind or a feeling; disposition towards a particular product. Attitudes Beliefs and views of consumers that affect the way consumers behave and and purchase. Changing consumer attitude can give high sales to companies. A case in point is of Johnson Johnson Baby soap. The marketing campaign positions it as good to use for both women and kids unlike other soaps targeted at only kids. (Notice the last line “Mama ko bhi chahiye moisture ka parda”). Dairy milk is traditional example of how chocolates primarily targeted at kids in the Indian market were targeted on people of all ages. Cadbury’s success with Dairy Milk enc...
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Jaygopal Raghavan
| Commented
| 2 years ago
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Its all about consumer attitude and consumer behaviour. The secret to unlocking the market for your brand lies in precisely knowing this. The more you know this the higher your chances of success. And like you have pointed out, one needs to back...
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!manpreet $ingh
| Commented
| 2 years ago
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Very Good Information....Attitude plays crucial role in every aspect...thnx for the referal akash....carry on..
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Insight: "Changing consumer attitude for market expansion" deleted from your view.
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Age differences are more important than cohort effect
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11
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3
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Cohort effects can dominate age differences
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Jaygopal Raghavan
| Argues in support of
"Age differences are more important than cohort effect"
| 1 year ago
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Absolutely and agree with Jayant. It is the age that matters the most. As with age your desires keep changing and so does the thirst for products. Thats why marketing is dynamic - it keeps changing on a periodical basis. There are no set methods...
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AOUCHITYA KUMAR
| Argues in support of
"Cohort effects can dominate age differences"
| 1 year ago
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The choice of consumer is more important. people of all ages still like old melody/romantic songs of 60's /70's.
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Mathew Cherian
| Argues in support of
"Cohort effects can dominate age differences"
| 1 year ago
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In fact age and imitations are the two sides of the same coin. Like Financial profesionals prefering pin-stripes or blue and white which is imitation, when old age buyers prefer more conservative or sometimes lite shades. Consumer behavior...
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Debate: "Is Consumer Behavior More a Function of a Person's Age or Generation?" deleted from your view.
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