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Healthcare & Life Sciences Professionals |
Regulatory Compliance Management in life sciences industry
The Cost Effectiveness of Direct to Consumer Advertising for Prescription Drugs
Tags :
Prescription Drugs, consumer advertising, pros, cons, global healthcare, prescription plan, prescriptions, sales healthcare, consumer healthcare, health systems, healthcare management, pharmaceutical, medical healthcare, health care service, healthcare information, hospital, physicians, medical records, doctor, medicine, healthcare, india
Industry :
Pharmaceuticals
Functional Area : Productivity & Performance |
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About "The Cost Effectiveness of Direct to Consumer Advertising for Prescription Drugs" topic:
The rapid increase in DTC advertising for prescription drugs has focused attention on its role in drug spending and prescribing. A new study by researchers at Harvard University and the Massachusetts Institute of Technology looks at the effect of direct-to-consumer (DTC) advertising on spending for prescription drugs. The study found that, on average, a 10% increase in DTC advertising of drugs within a therapeutic drug class resulted in a 1% increase in sales of the drugs in that class. So Share your thoughts on this....
2 debates
on topic: "The Cost Effectiveness of Direct to Consumer Advertising for Prescription Drugs"
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(rate this)
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Yes
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9
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No
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Narendran Subramanaian
| Argues in support of
"No"
| 3 years ago
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No, This will lead people to consume these drugs with out a proper diagonosis and with wrong dosage resulting to insane to that medicine and other side effects.
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varsha
| Argues in support of
"Yes"
| 3 years ago
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yes i am in favor of advertizing prescription directly to public. thanks
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Debate: "Should drugs companies be allowed to advertise prescription drugs direct to the public?" deleted from your view.
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(rate this)
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Yes
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4
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3
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No
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Ajay Ziz
| Argues in support of
"No"
| 2 years ago
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dukhi aatmoan ..cant you cycle 2 km a day .. why help mncs sell their insulin. cycle chalao ..paseena bahao...diabetes bhagao..
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manish rao
| Argues in support of
"Yes"
| 2 years ago
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yes Early insulin initiation helps preventing further damage to beta cells relatively helps in recovery of partially damaged beta cells. which actually improves better quality of life.
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Brij Kishor Mishra
| Argues in support of
"Yes"
| 2 years ago
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I strongly advocate the uses of insulin. Because we always go for blood transfusion when there is blood requirement in our body we fulfill it by external source, similerly pancratic insulin defficiency can also be fulfilled by using external...
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Debate: "Endorsing early INSULIN initiation is Good " deleted from your view.
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