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The customer purchase process

Tags : customers, customer value, consumer, customer value custoemr retention, customer service, customer relationship, customer sales, sales, insurance, information, purchase, purcahse process,

Industry : Insurance
Functional Area : Productivity and performance

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Topic on customers, customer value, consumer, customer value custoemr retention, customer service, customer relationship, customer sales, sales, insurance, information, purchase, purcahse process,

1 insight , 1 debates , 1 question on topic: "The customer purchase process"

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Media's involvement in product purchase

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Yes

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	Shyam Kumar \| Argues in support of "No" \| 2 years ago
	Product purchase depends on many factors like price, quality etc. But media have no role in product purchase as it does not have any core competency in this area. Therefore, it's better that they keep their fingers safe by not involving in product...

	Jayant Vishnu \| Argues in support of "Yes" \| 3 years ago
	I agree with Sasi that at the earlier stage it will impact the sale, but with over involvement of media the purchase of products will tend to slowdown as advertising and promotion of different products will increase which shall create a different...

	Pravas Ranjan Mishra \| Argues in support of "No" \| 3 years ago
	How much of advertisement is needed for a brand that is decided by the produt/service category the brand operates in. Without media involvement a brand just cannot sell; it's as simple as that. The product may be damn good but consumer will never...

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customer search

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Being a mechanical engineer and catering to forging industry for the last 20 years. I am holding a senior position in a manufacturing unit and looking for international buyers for forged and machined...

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	Viktor Stephen \| Answered \| 2 years ago
	hmm...very vaguely worded. Little wonder he got no response.

	AMOD KUMAR YADAV \| Answered \| 2 years ago
	What i understand that you are manufacturing and supply forging materials for arc furnace / Induction furnace / Automobile units. Mr. Garg it will be good if you approach Steel Plant i.e. Small / Medium size Induction furnace unit and forging unit.

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Indians most likely to consider social aspects when purchasing goods

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Indians most likely to consider social aspects when purchasing goods Mumbai: Out of nine markets surveyed for a recent study on brands and sustainable futures, Indian consumers, it points out, are the most likely to consider environmental/social aspects when making purchasing decisions. The Indian consumer beat consumers from the UK, the US, Germany, Spain, France, Brazil, Mexico and China to the top of this list. We'll let the numbers tell the story. In the US, for instance, 29% say they often consider how sustainable a brand is when they buy products, the number goes southward when it comes to consumers in the UK � 25%, and that's the lowest recorded. On the other hand, 49% in India say t...

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	Sujata Sharma \| Commented \| 1 year ago
	Joe nice article. Yes that is very much true, most of the Indians are like that. So understanding Indian customers mind is very difficult.

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Have we ever viewed Students as Customers?

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Worth Reading- Tips to Retain Employees

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The Push and Pull of Sales

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The word 'Push' has traditionally characterized FMCG sales systems in India. This is changing for the better in many ways. Sales in many companies like HLL, Marico and Colgate is secondary driven. Let me explain this to a reader who is new to sales jargons. Secondary driven basically means that retail orders to the distributor (secondary sale), which are a function of sales from the retail shelf(offtakes), determine the volume of primaries (billing from the company to the distributors - primary sale). In traditional sales systems the disproportionately high targets were driven by billing high volume of stocks to the distributors (primaries) without there being an adequate movement of stock from the distributor point to the trade (secondaries). This system worked as long as the brands has a demand (pull) that was proportionate to this loading. However in case of inadequate offtakes, this extra stock used to lie at the distributor point or die in the shelves of the retailer. In case...

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