The Desi Touch of Foreign Brands
Tags :
Indian, consumers, foreign, brands, country, people, multinationals, India, products, marketing, branding, customer, growth,
Industry :
Advertising/PR/MR/Events, Consumer Durables, FMCG/Foods/Beverage, Retail Chain/Logistics
Functional Area : Business Processes, Branding, Purchasing, Consumer Sales, Pricing, Growth, Strategy Alignment, Strategy Execution |
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About "The Desi Touch of Foreign Brands" topic:
There are many foreign brands available in India. There are still entry of foreign brands in the country which is an indication that people are accepting it. But are these brands really surviving? Lets discuss and put in our ideas to the highlighted topic.
3 debates
, 6 idea contests
on topic: "The Desi Touch of Foreign Brands"
Prev1NextShowing 1 - 9 of 9
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(rate this)
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Yes
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10
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15
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No
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Prof. Saurabh Sharma
| Argues in support of
"No"
| 2 years ago
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Markets have become so inclusive and close that local and international brands have mixed and so there is no threat to local brands from foreign brands. If foreign means duplicate ( as we use the word foreign for sub-standard or adulteration)...
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Onkar Datt Sharma
| Argues in support of
"Yes"
| 2 years ago
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I think it all depends on the product we are going to buy
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Ajay Barve
| Argues in support of
"Yes"
| 2 years ago
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According to me the Indian brands don’t fears foreign brands but ya its true that they are not benchmarked against global stander of quality. And all above it the main point is proper marketing and price of the Indian products. we have lots of...
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Debate: "Should local brands be afraid of foreign brands?" deleted from your view.
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(rate this)
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1
Facination for the word "IMPORTED"
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Hot spot for brands
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Azhar Kazmi
| Supported idea
"Facination for the word "IMPORTED""
| 2 years ago
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I'd agree with Markand with this fascination for imported things. But such fascination is not limited to us Indians. It is quite a common phenomenon in other countries too. There was a time when an Indian returning from a foreign visit was...
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JOGINDER SINGH CHANDNANI
| Supported idea
"Facination for the word "IMPORTED""
| 2 years ago
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Its the gives the sense of achieving something among peers. "IMPORTED IS THE BUZZWORD"
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Ideate: "why do you think foreign brands are very much influencing Indian youth in particular?" deleted from your view.
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(rate this)
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Growing Indian economy and change in indian lifestyle!!
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To Associate the brands with Indian Royale Heritage
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Makrand Bhave
| Supported idea
"Growing Indian economy and change in indian lifestyle!!"
| 2 years ago
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This is the real reason!! Good idea and thought there Manish... The change in economic status of India Inc and its emergence as a Power in the IT sector particularly has definitely made it mandatory for global brands to have a quantum presence in...
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Manish N Chugh
| Added idea
"Growing Indian economy and change in indian lifestyle!!"
| 2 years ago
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The India a decade ago and now has seen a drastic change, well in economy term and growing lifestyle too. One of main reason for the foreign brands to go through india is its population growth, and this increase in customer base is not only...
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Balaji Nagarajan
| Supported idea
"Growing Indian economy and change in indian lifestyle!!"
| 2 years ago
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India's younger generation population is almost 47% of our current 1 billion population and by 2015, Indians under 20 will make up 55% of the population. This gives immense opportunity for luxury brands to create awareness in the long run to...
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Ideate: "Luxury brands choose India as face of global ad campaign: Why do you think global brands desire a touch of Indian presence?" deleted from your view.
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(rate this)
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1
Earning for Spending Attitude
2
Its the media
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Subramanyan Krishna
| Added idea
"Earning for Spending Attitude"
| 2 years ago
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I would have definetly said yes to all the other 3 ideas but before that i thought as an Indian Consumer, less than 20 % might have travelled or effected by travelling to other conutries, Availability of International Brands Media Induceing would...
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Shyam S
| Added idea
"Its the media"
| 2 years ago
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The media , especially electronic media have brought the global standards to our living rooms. The economy boom has also been a big boost for the Indian consumers. Those are the two most important factors.
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Ideate: "Why Indian consumers have globalised in thinking and living?" deleted from your view.
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(rate this)
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Yes
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4
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VS |
4
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No
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Kanti Mohan Pandit
| Argues in support of
"No"
| 2 years ago
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Foreign brands are popular in India for the reason these brands provide a new lifestyle which become more popular because of globalization and newer modern needs. Hindustan Lever launched toothpaste in the country and it got acceptance here...
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Tushar Pandey
| Argues in support of
"Yes"
| 3 years ago
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India being a price sensitive market so I think for luxury brands it become quiet difficult.
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Debate: "Luxury brands in India" deleted from your view.
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1
Prospects of brand licenesing in India-it's huge
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Mukul Bhartiya
| Added idea
"Prospects of brand licenesing in India-it's huge"
| 2 years ago
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he concept of Licensing in India is not new In India now and every international brand catering to India through licensing and will reach to its maximum level in the coming years. Exposure to all international brands through TV, Hollywood movies...
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Ideate: "Prospects of brand licensing in India-It's huge" deleted from your view.
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(rate this)
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Communicate for an EMOTIONAL Connect!
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Differentiation lies in product offering
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anjani nandan
| Supported idea
"Differentiation lies in product offering"
| 2 years ago
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yes according to type of product the offering also differs because we can not treat all product as a same so it all depend on product
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Ashutosh Kumar Upadhyay
| Added idea
"waiking with the culture a brand should involve with culture"
| 2 years ago
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Culture means the sets of believe of masses and brand's attribute should meet or reflect that believe, more or less it should speak that we care for your culture and ethics like Mc Donald aalo tiiky berger at the place of beef berger in india.
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Makrand Bhave
| Supported idea
"Communicate for an EMOTIONAL Connect!"
| 2 years ago
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In fact Kashif all Vodafone ads with the pug and the little girl are so emotional that it has an appeal across sections of sex, age and whatever else!! :))
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Ideate: "How a brand should indulge with culture?" deleted from your view.
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(rate this)
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1
Cutting edge technology
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Investment in innovation
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Meena Deshmukh
| Added idea
"Cutting edge technology"
| 2 years ago
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With latest tech developments, even low value food items or personal care products are able to deliver high end skin care or health benefits. They are redefining traditional skin care and food industries. All these technologies may not be easy to...
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Shailena Varma
| Added idea
"Investment in innovation"
| 2 years ago
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In my opinion, the biggest threat for big or small companies will be investments in R D of the order of billions of dollars, continuous up gradation and deep pockets of global brands. Companies such as Pepsi, Coca Cola, Unilever and Intel are...
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Ideate: "Why do you think Indian brands find difficult in producing global brands?" deleted from your view.
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(rate this)
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Yes
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1
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0
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No
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s.baalu
| Argues in support of
"Yes"
| 2 years ago
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INDIA BEING A VERY POPULOUS COUNTRY HAS EXCESS MANPOWER AT ALL FIELDS,WHO MAY NOT FIND ENOUGH OPPORTUNITIES MATCHING THEIR SKILL CAN GO ABROAD,INCREASE THE IMAGE OF OUR NATION INCREASE FOREIGN REMITTANCES TO THEIR PARENTS AND WARDS MAKING US MORE...
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Debate: "SHOULD INDIANS WORK IN OTHER COUNTRIES OR SHOULD THEY STAY HERE AND WORK FOR THE BETTERMENT OF OUR NATION" deleted from your view.
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