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The guru of the bottom of the pyramid no more....
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market,rural market,poor people,BOP,bottom of pyramid,low income
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Advertising/PR/MR/Events, Management & Strategy Consulting
Functional Area : Branding, Consumer Sales, Business Policy, Business Models |
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About "The guru of the bottom of the pyramid no more...." topic:
C.K. Prahalad’s death on April 16th has deprived the world of a great management thinker.
COIMBATORE
KRISHNARAO PRAHALAD, universally known as C.K., was the most creative
management thinker of his generation. He revolutionised thinking on two
big subjects, business strategy and economic development, and made a
significant contribution to a third, innovation.
His admirers were
legion, including bosses of some of the world’s biggest companies,
heads of NGOs and founders of scrappy start-ups. So, this week's topic
is dedicated to Mr. C.K. Prahalad who revolutionised the management
thinking with his Bottom of the pyramid ideas....So, lets discuss
everything about C.K. Prahalad and his views and his theories
altogether....Do share your views on this...
COIMBATORE KRISHNARAO PRAHALAD, universally known as C.K., was the most creative management thinker of his generation. He revolutionised thinking on two big subjects, business strategy and economic development, and made a significant contribution to a third, innovation.
1 insight
, 1 debates
, 2 idea contests
on topic: "The guru of the bottom of the pyramid no more...."
Prev1NextShowing 1 - 4 of 4
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(rate this)
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1
Innovating decentralised and efficient market
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Ensure your product aligns with their aspirations/goals.
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Business Management Consultant
| Supported idea
"Ensure your product aligns with their aspirations/goals. "
| 1 year ago
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There is a startling scale of global poverty. Companies should develop more innovative business models to assist the needs of the BoP. There should be more awareness, focus, low-cost access to products and services. Once the Bop become more...
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salil misra
| Added idea
"pour so much of water at the top of the pyramid that the top and middle level can not absorb it and it tickels down to the botto"
| 2 years ago
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the human nature of absorbing and gorging every available thing will ensure that the water is absorbed quickly, remember the famous observation about computer by american patent deptt which predicted a sale of not more then five computers per year...
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Makrand Bhave
| Supported idea
"Innovating decentralised and efficient market"
| 2 years ago
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Good ideation once again Purvi and even more aptly supported by Priya and Mr. Kazmi!! With you all here :))
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Ideate: "How to tap the market at the bottom of pyramid" deleted from your view.
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(rate this)
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Yes
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43
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VS |
10
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No
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Prabhakar Srivastava
| Argues in support of
"Yes"
| 2 years ago
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Does anyone doubt this reality? Its a fact. See the telecom sector which grew rapidly in India and has entered deep hinterlands to the bottom of the pyramid and is tasting its success. Need was there, ultimately all human beings have the needs...
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Saranya Kothandaraman
| Argues in support of
"No"
| 2 years ago
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I dont agree with you. If you see our Indian economy at the time when recession hit us all of a sudden, the only part which actually was not affected by the recesssion was our RM. So RM has proved its ability.
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Suryakumar Sharma
| Argues in support of
"Yes"
| 2 years ago
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Following are some of the characteristics of the market which is at the bottom of the pyramid 1) This market is huge but servicing it is a big task 2) This market is well spread out so reaching out to them is very expensive 3) Consumption is...
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Debate: "Is Real Indian market at the bottom of the pyramid?" deleted from your view.
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(rate this)
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COIMBATORE KRISHNARAO PRAHALAD , universally known as C.K., was the most creative management thinker of his generation. He revolutionised thinking on two big subjects, business strategy and economic development , and made a significant contribution to a third, innovation. His admirers were legion, including bosses of some of the world’s biggest companies, heads of NGOs and founders of scrappy start-ups. Mr Prahalad burst onto the management scene with two path-breaking articles in the Harvard Business Review, “Strategic Intent” (1989) and “The Core Competence of the Corporation” (1990), and a bestselling book, “Competing for the Future” (1996), all co-written with his former pupil, Gary ...
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deepak chourasia
| Commented
| 2 years ago
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see the issues with any emerging com in india is that they want to concentrate on metroes first then to upcountry n 3rd tier cities. but according to me its vice versa first start from up country market and then go to major cities, defenatly...
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Mathew Cherian
| Commented
| 2 years ago
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Prof. Prahalad was a thinker in his field and has produced some wonderful ideas. The last big statement which I appreciated much a few months before his demise, was 'what India lacks is good leadership !! " Wish him peaceful rest.
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Makrand Bhave
| Commented
| 2 years ago
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I agree with Burli sahab! There has to be a semblance in taking risks and the risks need to be taken with a view that they wouldnt harm the process or the systems in the long run. Exploring newer markets or even identifying markets for launch...
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Insight: "The Guru Of The Bottom Of The Pyramid " deleted from your view.
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(rate this)
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1
Lack of communication
2
small is convenient and affordable
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deepak chourasia
| Added idea
"first know what is expected by consumers from the brand "
| 2 years ago
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See Meena for a com like videocon the expectation of market is very desi no doubt videocon invested huge huge in marketing.But your base is very very strong spc in upcountry so try to get better in those markets as other small brands are searching...
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Binu Raj Nair
| Supported idea
"Lack of communication"
| 2 years ago
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I am not agreeing with that comment that the bop dont have the proper communication media, nowadays television has reached even in tribal areas also, Advertisement has to be made simple but understanding to the peoples who are watching the...
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NATTERAJA R. ARIKRISHNAN
| Supported idea
"Lack of communication"
| 2 years ago
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well said Mr. Suryakumar, It may be successful in case of shampoo and oils/soaps/toothpaste etc. But still our rural economy is to be geared for the growth. What about for other products which still needs reachability to the rural areas. Main...
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Ideate: "What are the challenges in marketing to the bottom of the pyramid?" deleted from your view.
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It is just a two-letter word, but not a dirty one. It is the simplest thing to say, yet we hesitate to say it. The inability to say NO can cause mental stress?we do not want to do something, yet we cannot refuse, as we always want to be good. The moment I learnt to say NO I become happy person and now I can say NO to people without any guilt. 1. PRACTICE SAYING NO I have a photo in my office, which shows Rama looking at the golden deer that Sita is pointing at. If only Rama had said NO, he could have saved Sita and many other headaches and heartaches! Saying NO without hurting others is a skill. When my wife requested me to purchase a Toyota, I had to say NO because I already have a Honda City, and thus saved myself from the stress I could have experienced while trying to repay the loan I would have taken. If you say no once you will get used to the word and will say it with ease and without guilt. 2. GIVE PRIORITY TO YOURSELF Think about your needs and wellbeing first. There is...
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Professor at IIM A was explaining marketing concepts: You see a gorgeous girl at a party. You go up to her and say, "I am very rich.Marry me!" That's Direct Marketing. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, "He's very rich.Marry him." That's Advertising. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say "Hi,I'm very rich.Marry me." That's Telemarketing. You're at a party and see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, "By the way, I'm very rich.Will you marry me?" That's Public Relations. You're at a party and see a gorgeous girl. She walks up to you and says, "You are very rich.." That's Brand Recognition. You see a gorgeous girl at a party. You go up to her and say, "I'm rich.Marry...
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