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Marketing & Branding

 

The influence of brand ambassadors on the consumer

Tags : brand ambassadors
Industry : Advertising/PR/MR/Events
Functional Area : Communication
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About "The influence of brand ambassadors on the consumer" topic:

In our everyday life we come across  many product promotion done by filmstars , sportsmen etc.do we really get influenced and make purchase decison??

1 debates on topic: "The influence of brand ambassadors on the consumer"
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consumer purchases on the influence of brand ambassador 
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 consumers purchase product on needs rather on brand ambassador
Saquib Alam  |  Argues in support of  "consumer purchases on the influence of brand ambassador"  |  4 months ago
To a great extent consumers are influenced by brand ambassadors in purchasing something. This is the reason why TITAN, SAMSUNG, etc; made Aamir Khan as its brand ambassador. It is not so in this case only almost all the super stars from different...
Dinesh Kumar Mahto  |  Argues in support of  "consumers purchase product on needs rather on brand ambassador "  |  1 year ago
As per me it does not help,Its all old things,which the the brand companies spending moneys' and offering big andorsements in million-billion dollors,that is totally disgusting as now customers are more intelligent and aware of good product...
Makrand Bhave  |  Argues in support of  "consumers purchase product on needs rather on brand ambassador "  |  2 years ago
Majority of purchase is NEED based period!! Brand ambassadors add that necessary value to a brand because there is a synergy between the brand and the actor. It can at most make people CONSIDER buying the brand but the scale to tip in favor of...
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Other knowledge matching "The influence of brand ambassadors on the consumer" topic
Activity: 282 referals , 1 comments, 75 views  
Marketing Capsuls - Aflac How a "duck" transformed Aflac's brad recognition and improved Market Share? Background The American Family Life Assurance Company (later Aflac), founded in 1955, became the first company in the world to offer insurance against cancer, it best selling product till year 2000. It expanded its offerings significantly in 1980 and by the late 1990 it sold a verity of policies from Dental Care to short term disability and adopted an acronym "AFLAC" as its official name. The company excelled at providing policies that helped pay out-of-pocket expenses not covered by someone's primary insurer which was also known as supplemental insurance. Aflac was well respected in the industry and also got listed in Fortune's 100 best companies to work for in the US in 1999. By year 2000, the company was insuring 40 million people. Regardless of multiple insurance plans under its portfolio, the company's revenues were majorly dependent upon the sale of Cancer Insurance since...
Activity: 0 referals , 0 comments, 15 views  
Marketing Capsuls - Aflac How a "duck" transformed Aflac's brad recognition and improved Market Share? Background The American Family Life Assurance Company (later Aflac), founded in 1955, became the first company in the world to offer insurance against cancer, it best selling product till year 2000. It expanded its offerings significantly in 1980 and by the late 1990 it sold a verity of policies from Dental Care to short term disability and adopted an acronym "AFLAC" as its official name. The company excelled at providing policies that helped pay out-of-pocket expenses not covered by someone's primary insurer which was also known as supplemental insurance. Aflac was well respected in the industry and also got listed in Fortune's 100 best companies to work for in the US in 1999. By year 2000, the company was insuring 40 million people. Regardless of multiple insurance plans under its portfolio, the company's revenues were majorly dependent upon the sale of Cancer Insurance since...
Activity: 109 referals , 1 comments, 73 views  
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