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The Maggi Mania!!
Tags :
maggi, Maggi, Maggi Noodles, noodles, top Raman, Noodles in India, Top noodles in India, Maggi, Nestle Maggi Noodle, Foodles, horlicks foodles
Industry :
FMCG/Foods/Beverage, Consumer Durables
Functional Area : Business Processes, Branding |
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About "The Maggi Mania!!" topic:
Maggi instant noodles, foods major Nestle’s flagship brand that has dominated the Indian instant noodles market for nearly three decades, is losing market share on a monthly basis to newer entrants such as GlaxoSmithKline’s (GSK) Horlicks Foodles, Hindustan Unilever’s (HUL) Knorr Soupy noodles, Big Bazaar’s Tasty Treat, Top Ramen and several other smaller players, according to data by market research firm Nielsen.
So, lets discuss more on this......
So, lets discuss more on this......
1 insight
, 2 debates
, 2 idea contests
on topic: "The Maggi Mania!!"
Prev1NextShowing 1 - 5 of 5
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(rate this)
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1
RURAL PENETRATION
2
Maggi a symbol of foreign invasion
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KALIYAMOORTHY
| Supported idea
"Maggi a symbol of foreign invasion"
| 1 year ago
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Your intrigue over MNC dominance is trivial. Because, there is a trend for Global Business. Now, accordingly, Your product should go far Business strategy, if required new one or to a old one revived to the present situation.I have not heard...
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S. Jayaraman
| Added idea
"Maggi a symbol of foreign invasion"
| 1 year ago
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Maggi Noodles, Horlicks Foodles & Knorr Noodles , mind these are all owned by MNC with Indian backyard production . The technology is simple but the publicity is terrible . In a few days ul find they enter into a cartel and will divide the markets...
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s.baalu
| Supported idea
"RURAL PENETRATION"
| 1 year ago
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Namrata, Rural markets have vast untapped potential.The life style in rural markets are finding a sea change.Many fmcg manufacturers even 2 to 3 decades back identified potential untapped in rural markets and started making inroads.With...
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Ideate: " How can Maggi revive their fortune once again?" deleted from your view.
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(rate this)
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Hi, frnds here is something I found about something interesting about Maggi wanted to share it with you all............ So, whats your opinion on the strategies of Maggi in India....
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NATTERAJA R. ARIKRISHNAN
| Commented
| 1 year ago
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Good penetration across the glob... good marketing technique...favorite food for children.. Thanks for the referral Mr. Jayant Vishnu..
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Nilesh Ade
| Commented
| 1 year ago
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Maggi has shifted its positioning from just an breakfast or instant food to a nutritional food. So this will persuade the mothers to use the Maggi for her children!!!
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Insight: " Maggi Growth Strategies Simplified..." deleted from your view.
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(rate this)
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Maggi
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10
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VS |
15
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Horlicks Foodles
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yatharth ahuja
| Argues in support of
"Horlicks Foodles"
| 1 year ago
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horlicks foodles r better than maggi bescause in nhorlicks foodles there r multi grains proteins etc.
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dommaraju krishnamaraju
| Argues in support of
"Maggi "
| 1 year ago
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The markets for processed foods are ever increasing. The competition can only enhance the value of the product for customers and still have the prices lower. For players in food processing industry, now a days we think of BLUE OCEAN Strategy. We...
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Itu Khosla
| Argues in support of
"Horlicks Foodles"
| 1 year ago
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Its the best......a combination of multigrains with taste is always considered to be the good one......healthy to eat.....
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Debate: "Horlicks Foodles or Maggi Noodles?" deleted from your view.
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(rate this)
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1
MAINTAINING THE QUALITY STANDARDS
2
Consistency in delivering quality results
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Jaygopal Raghavan
| Added idea
"Honesty"
| 1 year ago
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You have to be honest with your quality, honest about the price charged, and honest about the raw materials used. Only a honest product will survive in the market place and earn the trust of its consumers.
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dommaraju krishnamaraju
| Added idea
"Value Addition and Innovation"
| 1 year ago
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Value addition over competitive Brands and improvement in the present offer through Innovation, through out product / Service life cycle.
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Ideate: "What does it take to be among the most trusted brands?" deleted from your view.
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(rate this)
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Yes
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10
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3
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No
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SHRIKANT MANOHAR DANKE
| Argues in support of
"Yes"
| 1 year ago
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Yes, they have to think about it due to increasing competition from other brands.
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Davies francis
| Argues in support of
"No"
| 1 year ago
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to my opinion if maggi wants mor market share ten only it required bcoz i dont think horlicsnoodles will affect maggi bcoz it has created a brand where noodles its maggi only thing needed is keep updating the product
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VEERINDER SINGH(B-P.VIHAR)
| Argues in support of
"No"
| 1 year ago
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Look their is a SUPPORT from me in one of the article to Maggi but not here because the indian custmour still after so many year`s of stable market share still indian`s urban,rural area`s still take it as a sapper not a complete food Maggi had...
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Debate: "Maggi has to position it self differently in the instant food market; not only instant food , but also any time food. " deleted from your view.
Prev1NextShowing 1 - 5 of 5
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A strong rival brands “ Complan, Horlicks and Bournvita ” are now conceptually focusing on “Energy of milk”. All brands are targeting on children growth by which conveying common message i.e. it includes many types of vitamins, proteins, calcium which will make strong bones, gives energy growth. Recently Bournvita has released the aggressive campaign on “Getting Calcium from milk or not?” It has shown in television commercial where one mother is asking to another mother that “what are you doing for calcium while you are giving milk to your child?” And, that another mother is replied thrice time “I am giving milk to my child”. Ad Link: - http://www.youtube.com/watch?v=0SF4nMqqWdA At that time, first mother is pointing out that “your child is getting calcium from that milk or not!”. Then quickly, another mother feeling confuse and thinking, what does it mean?. And at the end of campaign voice over conveying message that “ Use Bournvita which will be quickly absorbing with milk where...
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