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The perilous process of naming brands, products, and companies
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Brand names, branding, Brand building, brand identity, brand positioning, brand equity, brand implementation, brand loyalty, brand development, brand building, Global brands, brand recognition, brand
Industry :
Advertising/PR/MR/Events
Functional Area : Branding |
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About "The perilous process of naming brands, products, and companies" topic:
Naming may be the most fascinating aspect of branding. A little brainstorming, a list of irresistible names, a delighted client. Naming is in fact one of the hardest jobs you'll ever do, instructions for conceiving, filtering, and vetting a suitable name, taking into consideration language, design, and legalities plus the subjective whims of the client when you finally present that shortlist of sweated-over contenders, along with other successes and failures and notes the things a name can and can't do for a brand. What do you think on this.
6 insight
, 2 debates
, 1 idea contests
on topic: "The perilous process of naming brands, products, and companies"
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Please open it and write your name,e-mail address etc,what they want ,u will see your name everywhere. http://www.themessagegroup. com.au/last-nights-news.php
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Makrand Bhave
| Commented
| 2 years ago
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superb!! interesting and certainly gives some inspirational ideas!! :)) Thanks for the referral Sir!! :))
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SB DIKSHIT
| Commented
| 2 years ago
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have u any proof or just a guess work
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Insight: "See your name all over the world" deleted from your view.
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ex-pression NOT THE LANGUAGE In a hotel in Ahmedabad: It Is forbidden to steal hotel towels please. If you are not a person to do such thing is please not to read this notice. ** In a hotel lobby in Surat: The lift is being fixed for the next day. During that time we regret that you will be unbearable. (Surat, the city of language obscenity) ** In the elevator in Hotel Tex Pallazo, Surat: To move the cabin, push button for wishing floor. If the cabin should enter More persons, each one should press a number of wishing floor. Driving is Then going alphabetically by national order. ** In a hotel elevator in Baroda: Please leave your values at the front desk. ** In a hotel in Jamnagar: Visit...
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Makrand Bhave
| Commented
| 2 years ago
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This just goes to show the pathetic state of ecucated people in a business city or district like Gujarat!! It isnt funny to me at all, its just a classic case of being a fool and letting everybody make a mockery of the same. I am ashamed!!
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Rajat Mittal
| Commented
| 2 years ago
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Nice notices...Its true, sometimes, half sentences gives a completely different meaning. So we should be very careful while using sentences...
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Insight: "ex-pression NOT THE LANGUAGE" deleted from your view.
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Here's a good laugh to start your day.... The inventor of the Harley-Davidson motorcycle, Arthur Davidson, died and went to heaven. At the gates, St. Peter told Arthur. 'Since you've been such a good man and your motorcycles have changed the world, your reward is, you can hang out with anyone you want to in heaven.' Arthur thought about it for a minute and then said, ' I want to hang out with God.' St. Peter took Arthur to the Throne Room, and introduced him to God. God recognized Arthur and commented, 'Okay, so you were the one who invented the Harley-Davidson motorcycle? ' Arthur said, 'Yeah, that's me...' God commented: 'Well, what's the big deal in inventing something that's pretty unst...
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BISWABHUSHAN BEHERA
| Commented
| 2 years ago
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hahahaha.... Good one.. More men are riding the invention of God (i.e. WOMAN) as they cannot calculate the maintenance cost at one go as compared to that of Arthur's invention (i.e. Harley-Davidson motorcycle)..
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Kailash Sharma
| Commented
| 2 years ago
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hahaha....nice comparison Mr. Charles and definitely a very true analogy. Its really very true. Thanks for sharing...
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Insight: "Harley Davidson verses Women" deleted from your view.
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Friendship is not about “I m sorry “ its about “ abbe teri galti hai “ Friendship is not about “I m there for u “ its about “kahan marr gaya saale “ Friendship is not about “I understand “ its about “sab teri wajah se hua manhus“ Friendship is not about “ I care for u “ its about “kamino tumhe chhod ke kahan jaunga “ Friendship is not about “I m happy for ur success “ its about “chal party de saale“ Friendship is not about “ I love that girl “ its about “saalo izzat se dekho, tumhari bhabhi hain“
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rakeshbhatnagar
| Commented
| 1 year ago
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RIGHT MANOJ FRIENDSHIP IS ALL ABOUT ONE SOUL WITH TWO BODIES,ONE THINKS OTHER UNDERSTANDS. NO NEED TO CONVEY.YOU ALWAYS PRESENT NICE THINGS. THANKS
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Sama Asif
| Commented
| 1 year ago
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Friendship is all about time you can give to someone. The most precious thing we can give someone is our time. those days are gone when playing cards with glass of tea(for which you have to beg one of your friends and tell him he makes worlds best...
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Insight: "New Trend of friendship" deleted from your view.
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Yes
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7
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6
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No
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Sarabjeet Singh Johar
| Argues in support of
"No"
| 1 year ago
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sir , its strategy. US is aiding pakistan because it wants access to afghanistan where US thinks conspiracys are made against US (to which they are right) , all US is doing is helping itself. Now when US senate said that another Mumbai style...
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k Rajagopalan
| Argues in support of
"Yes"
| 1 year ago
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Hello Charles, Regarding Brain Wash Indian Politicians - We should have our own policy regarding our neighbor. We should not depend on USA regarding these matters. Hope you will agree on this. K Rajagopalan.
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SANJU JOSEPH
| Argues in support of
"Yes"
| 1 year ago
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Well agreed, but what Indian government should do if there is another 26/11 ? , I don’t think dialogue is only the solution sometime stringent action is also required.
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Debate: "USA is trying to brain wash Indian politicians to go for war with Pakistan" deleted from your view.
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Family,Friends & Relatives
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2
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0
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Baap Bada Na Bhaiya Sabse Bada Rupaiya
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Abhishek
| Argues in support of
"Family,Friends & Relatives"
| 7 months ago
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I have seen some cases , where Money is the only thing can be satisfying.
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Debate: "Is it only MONEY, that can make our life filled with Happiness?" deleted from your view.
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1
Must be uniqe but easily pronouncable
2
Anything not too long
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Akhilesh S Joshi
| Added idea
"NAAM MEIN KYA RAKHA HAI, 'Jo dikhata hai, wo bikata hai'"
| 2 years ago
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What's there in the name? Who knew what 'Nirma' means? Was there anything in 'Hello'? What 'Divya' has to do with men's under garments? Why people ate away 'Haldiram'? 'Ruchi' means choice but its an edible product. 'Cherry' is edible name but...
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malladi madhukumar
| Supported idea
"Must be uniqe but easily pronouncable"
| 2 years ago
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It may look little modern, but it should be easily prnouncable. lenghthy names r not advisable. Names should target the required segment.
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Makrand Bhave
| Supported idea
"Must be uniqe but easily pronouncable"
| 3 years ago
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It should have the easy affable nature of what you would lovingly call your pet!! Because thats the name that comes out most easy. Completely support Jayagopal here!
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Ideate: "Length of the brand name" deleted from your view.
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The famous Shakespearean quote may be apt to the flora of the world but when it comes to Branding, names are everything. A Brand name is the introduction, the association and the emotional identity that the product has in the minds of the consumers. Even in the retail space branding your identity is of great importance. A great, winning brand name is the most important part of the marketing and communicating strategy. Today Reliance industries is making its foray into every kind of business there is. The consumers’ acceptance of the brand is the single most important reason for its speedy success. Consumers identify Reliance with big, value for money, quality product and services. Hence the...
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Jaygopal Raghavan
| Commented
| 3 years ago
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I couldnt agree with you more on the importance of a brand name and the power that it holds. But i diagree with your observations vis-a-vis Reliance and its success in every business that it is entering. IT is a fact that most of the business it...
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Bhuneshwar Ram Tripathi
| Commented
| 3 years ago
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brand name is a biggest equity an organisation ccan earn. Very nice article.
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Insight: "Brand Name - Whatâs in a name? Everything" deleted from your view.
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According to Shakespeare’s Juliet , “A rose by any other name would smell as sweet.” That may be true, but would you name your kid Skunk ? I didn’t think so. That’s because we associate things with names - thoughts, emotions, even the memory of how a skunk smells. For better or worse, language is the primary form of human communication. When we shop for things, we don’t point at them and grunt. We search by name. I know what you’re thinking. Naming is a waste of money. Customers and investors could care less. Sometimes that’s true, but believe it or not, oftentimes there’s actually strategy involved, branding strategy . Decisions, Decisions There are brands and sub-brands, corporate brands...
Insight: "What’s In a Name?" deleted from your view.
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