The Power of Interactive branding
Tags :
marketing,sales,consumers,branding,interactive branding,economy,viral marketing,
Industry :
Advertising/PR/MR/Events
Functional Area : Branding |
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About "The Power of Interactive branding" topic:
What is the future of marketing in India? The purchasing power of the masses is greater than ever before in this emerging economy. It is high time that consumers are doing a lot of viral marketing, and that happens when there is some marketing done which is really interactive and something which really catches the eye of the consumer and from the management side like, how corporation should allocate marketing dollars. Who do you target? Where are the profits? What is the marketing future of India? let share our knowledge on this really interesting topic.
3 debates
, 1 idea contests
on topic: "The Power of Interactive branding"
Prev1NextShowing 1 - 4 of 4
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(rate this)
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Offline branding
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13
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15
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Online branding
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Sahil Chopra
| Argues in support of
"Online branding"
| 2 years ago
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Hi, This is Sahil from www.rupeemail.com - A unique marketing platform for organisations like yours who are looking to capture audience using internet as the medium. We are a local social e-commerce portal that connects service brands like...
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saikat mukherjee
| Argues in support of
"Offline branding"
| 2 years ago
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Brand is the perception of the TG ( market elements) which gets associated with a product /service / organisation ... This perception gets built through numerous MOTs . As an organisation our objective is to create /enhance /augment the quality...
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Vishnu M.
| Argues in support of
"Online branding"
| 2 years ago
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Well, the first Question to ask before i enter in to the conversation would be " what is the primary area of business that your brand deals with? " For example if we take the case of India, all those business cannot be " e- Branded " imagine...
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Debate: "Interactive Branding : Offline branding vs Online branding" deleted from your view.
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(rate this)
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Yes
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12
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2
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No
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Naushad H.L.
| Argues in support of
"No"
| 2 years ago
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As a hardcore professional from the field of advertising, I feel its like mixing business with pleasure. Advertising is purely a commercial subject, where the impetus is to sell a product/service. mixing it with social media takes away from it...
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Sudeep Sengupta
| Argues in support of
"Yes"
| 2 years ago
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Yes it is working and for several reasons - people have less time and patience for offline media, and with increasing e-penetration, we are looking at an increasingly investigative and exploratory audience. The growing popularity of sharing...
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Debate: "Social Media – Attracting Brand Campaigns. Is it Working? " deleted from your view.
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(rate this)
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Yes
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10
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VS |
1
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No
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Ramdas Pawar
| Argues in support of
"Yes"
| 2 years ago
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Use of mobile phones to link gaps between interactive ads is a very good ROI. This will create both brand awareness with getting lot of consumers . This type of advertising will surely help in getting lot of customers with the use of minimum...
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Kiran Kumar
| Argues in support of
"No"
| 2 years ago
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Hey meena not really against the idea just a counter thought 1- On an average individuals are exposed to around 3000 ads per day 2-Mobile is a personal device, if we did get into "Open Rate", Lead Gen, or Action in form of a short code response....
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Meena Deshmukh
| Argues in support of
"Yes"
| 2 years ago
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I think this is a good ROI, not only one is creating brand awareness here, but also with the numbers in place one is also getting consumers who can be their potential customer, and with the number of mobile subscribers in the country this is a...
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Debate: " Mobile phones to link gap in interactive ads. " deleted from your view.
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(rate this)
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1
Honesty, Integrity & Right Pricing
2
Moving from compliance to trust
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neha singh
| Added idea
"Impossible"
| 4 months ago
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People will keep changing brands out of cost and quality. This is not possible, and it should not be planned for.
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kasturirangan.r
| Supported idea
"Moving from compliance to trust"
| 3 years ago
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From mere compliance it is the the trust with the brands projecting the trust. regs kasturirangan.r
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Makrand Bhave
| Supported idea
"Honesty, Integrity & Right Pricing"
| 3 years ago
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Completely support your idea Mr. Banerjee. A Brand has to stand tall and proud on all its claims and at the same time be affordable for max usage by TA. All attributes that have been built around the brand have to have some emotional connect with...
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Ideate: "How brands can build trust among consumers?" deleted from your view.
Prev1NextShowing 1 - 4 of 4
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