The Rise of the Ethical Consumer
Tags :
Green Retail, ethical consumer, Retail India, Retail Chains, Retail Industry, Retail Market, Retailing, Retail
Industry :
Retail Chain/Logistics, FMCG/Foods/Beverage
Functional Area : Consumer Sales, Logistics & Supply Chain |
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The new generation of ethical consumers are starting to demand more than just great products and services at fair prices they first require transparency, environmental care, fairness, social responsibility, diversity and a host of other characteristics from the companies they buy from. The symptoms of this shift can be seen in issues like triple bottom line reporting, environmental policies, fair trade initiatives, demands for increased information about where products are made and for more policing of global trade, employment practices, and many more. Companies, governments and even individuals increasingly are constantly watched, with increased exposure through networks of business partners and global supply chains, and are required to respond to the campaigns mounted by lawyers, non-governmental organisations and shareholder activists. Quite simply, this is about using corporate responsibility as a strategic tool. So share your thoughts on this.
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(rate this)
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Akhilesh Majumdar
| Added idea
"THE RISE OF ETHICAL CONSUMERISM"
| 3 years ago
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Yes, the Ethical consumerism has increasingly moved away from its beginnings as a niche area catered for/by a few specialist brands, towards the mass market mainstream. It also examines market penetration of ethical products and the strategies...
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(rate this)
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infrastructure
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HR
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smruti ranjan biswal
| Argues in support of
"infrastructure"
| 2 years ago
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will india grow with infrastructure
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(rate this)
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Yes
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8
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No
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Ravindra Sharma
| Argues in support of
"No"
| 2 years ago
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Narayan ji, I am tempted to support you.......... but just tell me............................. who will if ever bell the cat?
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K. NARAYAN
| Argues in support of
"Yes"
| 2 years ago
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I think a good administrator is better than a hard-core politician , to run a country. Even in business , you have several kinds of leaders - when you are starting an enterprise you need one kind of leader , once everything is streamlined and...
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Arup Chakraborty
| Argues in support of
"No"
| 2 years ago
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In general the answer is NO ! There could be few exceptional CEOs who can probably lead a Country. But, there is a huge difference between leading a Country and Leading a Profit making organization. When it comes to Leading a country it is not...
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Great surprised given by Tata Sky, introduced simultaneously 3 campaigns in D.T.H service market. Really it can say that Tata Sky only brand in D.T.H Service providers market which understands “Consumers needs behavior”. Just before 3 months ago, Tata sky has released service campaign like 24x7 hour call center service, relocation service, and In-time service . Now, a week ago again Tata Sky has released another 3 campaign with new concept ideas. We can say the core competency for Tata Sky is: - Provide Service by understanding Consumer behavior needs. Yet, none of any brands have been executed such services in market . Tata sky brand has already been created strong brand image with the punch line of “Isko Laga dala to life jinga la la”. Total Market Players: - Dish TV, Tata Sky, Sun direct, Videocon d2H, Airtel Digital TV, Reliance Big TV Website Link: - http://www.tataskyplus.com/vod.html The new campaigning:- (1) 3 Day grace period: - It is focusing on that Tata sky is...
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40 views
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Taking help of moving companies for the move is one of the best way options to come out of the stress of moving. There are various companies have emerged in market that provide efficient services to their customers. These companies take the full assurance of the move of their clients. These agencies have efficient service providers with them that tackle all kinds of relocation services. They are quite excellent in making the move simple and cozy. They have a proper procedure according to which they complete the task perfectly. These service providers are always ready to make the move comfortable. They serve all kinds of relocation services such as packing, moving, loading, unloading, unpacking and rearrangement etc. Apart from these services the workers also serve some other allied services through which task becomes easy. The workers of these companies handle the move as per the demand of their clients. These professionals complete the move in a given period of time so that...
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