Posted in Community :
Marketing & Branding |
BattleGround for Sales Professionals |
Retail & Supply Chain Professionals |
1 more ...
The Rise Of The New Consumer
Tags :
customer, satisfaction, customer satisfaction, change management, commodities, market, change,commodity market
Industry :
All Industries
Functional Area : Global Business, Quality Management, Logistics & Supply Chain |
|
|
Follow this Topic |
more actions >>
|
About "The Rise Of The New Consumer " topic:
Earlier one used to pity commodity sellers. And were seen arguing what fun could there be selling something so unprocessed, unrefined and so basic. The rock stars were companies so dizzyingly smart and that packed so much extra value that they could charge the earth. It was the only way to be. But not any more. Last year, commodity companies those tortoise-like plodders of the corporate jungle — overtook their flashier, faster competitors.
Though to be fair, the hares were not napping. In a bizarre twist to the tale, someone changed the route mid-way.The guys who did that were China and India. Consumer didn’t want anything expensive or state-of-the-art. They wanted goods and services with just enough features to keep them affordable & want them simple to use, also things that don’t guzzle electricity and oil, and are easy to repair. We want robust goods that can withstand our rugged conditions and then some.
So let us have a discussion around this topic where we can see how the consumer is changing in this part of the world and also else where, and what companies can do to cater this new consumer who is having the large chunk of market.
5 debates
, 1 idea contests
on topic: "The Rise Of The New Consumer "
Prev1NextShowing 1 - 6 of 6
|
(rate this)
|
|
Yes
|
42
|
VS |
16
|
No
|
 |
ojerumu ernest
| Argues in support of
"Yes"
| 1 year ago
|
|
Value added is very important interm of retainment of old customers. These are part of the benefit the actual consumers derived in using the productCustomers are the king, they keep us in business. we do any thing to make our customers happy and...
|
|
 |
VIJAYAN M
| Argues in support of
"No"
| 1 year ago
|
|
Value Addition for any product should be looked in terms of retaining our existing consumer base..To gain new consumer, value addition might not be a right thing to concentrate. To gain profit you need to increase your customer base (existing +...
|
|
 |
Meena Deshmukh
| Argues in support of
"Yes"
| 2 years ago
|
|
In my opinion the old concept of value addition is no longer applicable for the customers of this fast changing markets. Today companies have identified that if they follow old trends then of value addition then they will lose the game. Customer...
|
|
Debate: "Is Value-add a thing of passe for consumers today?" deleted from your view.
|
(rate this)
|
|
Yes
|
7
|
VS |
11
|
No
|
 |
Ravindra Sharma
| Argues in support of
"Yes"
| 2 years ago
|
|
Thanks for invite Namrata, "Value for money" was never the word for spendthrift or over-profiteers. And value for money may as much be applicable in monopolistic and cut throat competition, yet difficult to see from pure economist's spectacle or...
|
|
 |
ASOKE KUSARI
| Argues in support of
"No"
| 2 years ago
|
|
Rabindra Nath Tagore, once wrote in lucid terms : "Oh poverty, U habe made me a nobel man ... ". Here, things have been made messy by use of jargons .... ! However, in the old story, a senior frog raised his head above water and said to the boys...
|
|
 |
Mathew Cherian
| Argues in support of
"No"
| 2 years ago
|
|
Sustainable? for whom? 40% above poeverty line? or for those 60% who cannot afford anything offered 'cos they don't have purchasing power or anything offered in the environment is too expensive for them to consume with what they earn? Problem in...
|
|
Debate: "Today 'Poverty' Is Another Word For “Meaningful & Sustainable Living”" deleted from your view.
|
(rate this)
|
1
Scope Of Trading
2
scope of trading
 |
Mukul Sharma
| Supported idea
"Scope Of Trading"
| 1 year ago
|
|
Commodity futures markets in theory are important for price discovery and covering of risk for farmers and traders. But in practicality there have been questions raised regarding the amount of manipulation and speculation in these markets and the...
|
|
 |
NATTERAJA R. ARIKRISHNAN
| Supported idea
"Scope Of Trading"
| 1 year ago
|
|
You are correct Ms.Purvi Ghose. Scope of Trading.
|
|
Ideate: "What are the issues in the commodity derivative market in India?" deleted from your view.
|
(rate this)
|
|
Private label in Food
|
2
|
VS |
0
|
Private label in Non Food
|
 |
Christian Anews
| Argues in support of
"Private label in Food "
| 2 years ago
|
|
Yes private label is one way to increase the margin. But it should not become a skimming strategy. Compared to fmcg, private label will work in food products because there is no standard price anywhere.........
|
|
Debate: "Private label - fmcg and food margins % in Indian Retail Industry." deleted from your view.
|
(rate this)
|
|
Yes
|
6
|
VS |
1
|
No
|
 |
Jayant Vishnu
| Argues in support of
"Yes"
| 2 years ago
|
|
I think so,...Today commodities have began flowing faster to a new destination. “Soft” commodities go into food, and provide intermediate inputs (such as cotton and timber) into manufacturing. The demand for “hard” commodities (such as minerals...
|
|
|
|
SHRIKANT MANOHAR DANKE
| Argues in support of
"Yes"
| 1 year ago
|
|
May be , but it depends on the future trends.
|
|
Debate: "Will commodity market over-run other market segments in future?" deleted from your view.
|
(rate this)
|
|
Yes
|
1
|
VS |
0
|
No
|
|
|
sanjeeb kumar sahu
| Argues in support of
"Yes"
| 2 years ago
|
|
i just wanted to know my friends view on this.
|
|
Debate: "can one change from retail store operation to supply chain " deleted from your view.
Prev1NextShowing 1 - 6 of 6
Other knowledge matching "The Rise Of The New Consumer " topic
|
Activity:
180 referals
,
0 comments,
0 views
|
|
Great surprised given by Tata Sky, introduced simultaneously 3 campaigns in D.T.H service market. Really it can say that Tata Sky only brand in D.T.H Service providers market which understands “Consumers needs behavior”. Just before 3 months ago, Tata sky has released service campaign like 24x7 hour call center service, relocation service, and In-time service . Now, a week ago again Tata Sky has released another 3 campaign with new concept ideas. We can say the core competency for Tata Sky is: - Provide Service by understanding Consumer behavior needs. Yet, none of any brands have been executed such services in market . Tata sky brand has already been created strong brand image with the punch line of “Isko Laga dala to life jinga la la”. Total Market Players: - Dish TV, Tata Sky, Sun direct, Videocon d2H, Airtel Digital TV, Reliance Big TV Website Link: - http://www.tataskyplus.com/vod.html The new campaigning:- (1) 3 Day grace period: - It is focusing on that Tata sky is...
|
|
Activity:
30 referals
,
26 comments,
1842 views
|
|
Hi All, Came across a nice artical, thought beneficial for all HR professionals : What else does it take to K.E.E.P your employees satisfied? "People work for much more than a paycheck." Most employees are looking for common elements from the people they work for . People, regardless of position, seek a good " Relationship with their manager ", " A positive work environment ", and " Praise and recognition ". Successfully combine these three elements and implement them effectively and you have created the foundation for a great retention strategy. It is obvious that these crucial elements have little or nothing to do with compensation. Instead they remind us an important fact: People work for much more than a paycheck. People not only want their jobs to be a source of income but a source of attaining pride, professional development, enjoyment, and acknowledgment of their skills and efforts as well. With this in mind, I would like to introduce to you a retention-boosting method,...
|
|
Activity:
82 referals
,
8 comments,
443 views
|
|
HAVE. No FEAR. If you were afraid of nothing, what goals would you set? What could you accomplish? What would you do if nothing scared you or made you nervous? Fear stops success. For example, a woman who wants to get married, but she is afraid of men. So she does not get married. Or she marries someone who is wrong for her, just because he does not scare her. If you want to run a business, you will fail if you are afraid of making big decisions. If you want to be a doctor, you cannot be afraid of sick people. If you want to succeed as an athlete, you cannot be afraid of hard, painful practice. Fear of anything can ruin your success: fear of rejection, fear of being excluded, fear of anger, fear of paperwork, fear of speaking to groups, fear of stating the truth, fear of asking for money, fear of responsibility, fear of being attacked, fear of looking stupid, fear of pain, fear of displeasing someone and more. With no fear in your life, what could you accomplish? The Only Way to...
|
|
Activity:
0 referals
,
5 comments,
667 views
|
|
Professor at IIM A was explaining marketing concepts: You see a gorgeous girl at a party. You go up to her and say, "I am very rich.Marry me!" That's Direct Marketing. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, "He's very rich.Marry him." That's Advertising. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say "Hi,I'm very rich.Marry me." That's Telemarketing. You're at a party and see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, "By the way, I'm very rich.Will you marry me?" That's Public Relations. You're at a party and see a gorgeous girl. She walks up to you and says, "You are very rich.." That's Brand Recognition. You see a gorgeous girl at a party. You go up to her and say, "I'm rich.Marry...
|
|
Activity:
529 referals
,
13 comments,
270 views
|
|
50 Things to do Before you Die Photo by Anne Froelisch 1. Set foot on each of the seven continents. Antarctica might seem like a tough one, but here’s how . Once you’ve reached all seven you can truly call yourself a world traveler. 2. Cross a country on a bicycle. A bicycle tour takes some planning , but it beats being separated from a country though a passenger-side window. 3. Ride something bigger than a horse. Trekking through the jungle on the back of a two story tall elephant will surely be something you remember forever. 4. Live like a local for a month. The experience of visiting native peoples will give you way more insight into another way of life than two years hopping from one backpacker ghetto to the next. 5. Visit a “real” blues bar in Chicago . What better way to leave music’s commercialism behind and find the soul of the blues? 6. Learn another language. This is definitely a weighty and time-consuming proposition, but there are plenty of resources...
|
Similar Topics
The new generation of ethical consumers are starting to demand more than...
2 debates
, 1 idea contests
4 debates
1 insight
, 2 debates
, 1 idea contests
2 insight
, 6 debates
, 3 idea contests
As the impact of India's robust economic growth has extended to its smaller...
2 insight
, 1 debates
, 3 idea contests
, 1 question
Sponsored Jobs
