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Top Branding Mistakes

Tags : branding mistakes, branding myths, branding misconceptions, branding, brand
Industry : Advertising/PR/MR/Events
Functional Area : Branding
 
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About "Top Branding Mistakes" topic:

Even the most popular brand in the world can be killed. It can be done deliberately or mistakenly. Share your thoughts on the top mistakes that kill brands.

1 insight , 5 debates , 2 idea contests , 1 question on topic: "Top Branding Mistakes"
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By : Meena Deshmukh, Product/Brand Manager, Videocon Inds
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No
11
29
Manoj  says :  The Company brand and logo should be unchanged as this is the identity of the manufacturer. If a company has multiple branded products, it can go for a change even with a different product logo in different cultures. This will keep the original...
Suhel Khan says :  Logos ? certainly not ! It will just breed confusion and engage more resources of an organisation to maintain these individual identities. I feel the right positiong and message will do the job better.
By : Meena Deshmukh, Product/Brand Manager, Videocon Inds
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3
9
harshika sarbajna says :  I believe brand loyalty can be bought in some ways. A 5$ /250/- off coupon will encourage many people to go for Pizza place B even though they prefer place A over B usually. Continuing to give such offers/promotions to end consumers does bring...
Denis Somoso says :  The issue for brand loyalty is an intangible asset for brand owners… why? Because a person would be loyal to the brand only if he satisfied the quality and price of the product they bought. Because of it, an intangible asset of the brand owner...
By : Arnab Sen, Media Planning, Mudra Communications
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The brand strategy drives the business plan
 
 
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Business strategy must comes first
2
12
Meena Deshmukh says :  Brand cannot/should not be viewed as an isolated element,but a key component of the business model.Business and brand strategy are two sides of the same coin.If two are seen as different things then the business plan will suffer since it does not...
Makrand Bhave says :  Identifying a Business means that you have seen an opportunity to enter the domain with a plan. The plan includes a brand / product / service. So when you have an identified area of business, you then plan to set up its objectives and its goals....
By : Neelima Pandey, PR & Media Relations Manager, Group M
Companies make major branding mistakes, some real doozies. One company wanted to tout itself as the most innovative, even though it spent zero dollars on research and development. Another acquired a well-respected competitor and then immediately changed its name, leaving millions of dollars worth of good will on the table. Those are obvious offenses. Many other companies make all-too-common--subtle yet avoidable--mistakes that sap the value right out of their brands. Here are five I would caution against. Mistake No. 1: Equating branding with communications. Yes, branding includes communications. But if your branding strategy is all about messaging and advertising and nothing about business
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Makrand Bhave says :  Fantastic! Nail in the head... These are really some basic mistakes that anyone would do to resurrect a brand or even when you start up. For me the most avoidable are mistake Nos. 2,3 & 5. You might still be able to do away with overpromising with...
 
 
By : Jayant Vishnu, Creative, J Walter Thompson
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Branding
 
 
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Direct response marketing
0
1
Jayant Vishnu says :  In my view Small enterprises cannot compete with the big brands and neither are they equipped to wait for years to build their brands. Therefore, direct response marketing is the perfect solution. It is better to emphasize direct response...
By : Neelima Pandey, PR & Media Relations Manager, Group M
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Makrand Bhave answers :  I would say that Banks have finally realised that its their members that make them what they are! They are waking upto customer service and its importance in retaining their own member base! Its more important for them to ensure that their...
 
 
By : Meena Deshmukh, Product/Brand Manager, Videocon Inds
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Advertising
 
 
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R&D
5
8
sujit Kumar says :  Its not only about India that"jo dikhta hai wo bikta hai" But this is through out the world. see the success of Colgate or CloseUp and failure of even better toothpaste like Babool, promise , Forhans. what is the reason its simple advertising. ...
Makrand Bhave says :  Every brand that is put in the market for success after the business plan has to undergo a series of R D tests. Because a brand needs a positioning and a trigger for it to be tried. Advertising would naturally come after as R D would give us the...
By : Neelima Pandey, PR & Media Relations Manager, Group M
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1
Focusing Too Much on the Technology
 
1
advertisements can play havoc!!!make sure the logo, in form, colour and minute details are maintained in all advertisements,
 
 
 
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