Top Branding Mistakes
Tags :
branding mistakes, branding myths, branding misconceptions, branding, brand
Industry :
Advertising/PR/MR/Events
Functional Area : Branding |
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About "Top Branding Mistakes" topic:
Even the most popular brand in the world can be killed. It can be done deliberately or mistakenly. Share your thoughts on the top mistakes that kill brands.
1 insight
, 5 debates
, 2 idea contests
, 1 question
on topic: "Top Branding Mistakes"
Prev1NextShowing 1 - 9 of 9
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(rate this)
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Yes
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11
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31
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No
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rakeshbhatnagar
| Argues in support of
"No"
| 1 year ago
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NOT AT ALL . THE LOGO SHOULD BE SAME ON NATIONAL LEVEL THIS WILL BE GOOD FOR THE COMPNAY . I DON'T NO IF THERE IS ANY MONITRY BENIFIT BEHIND THIS.
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Vimal Menon
| Argues in support of
"Yes"
| 2 years ago
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Logos must be defined keeping in mind addressing various cultural issues. A classic brand campagin was by HSBC where in they mentioned the various effects of symbols and colour red and how HSBC as a brand was addressing this cultural difference....
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Suhel Khan
| Argues in support of
"No"
| 2 years ago
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Logos ? certainly not ! It will just breed confusion and engage more resources of an organisation to maintain these individual identities. I feel the right positiong and message will do the job better.
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Debate: "Should a brand have different logos or identities for different cultures?" deleted from your view.
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(rate this)
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1
Emotions!!
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Mimicking your competition.
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ravi vyas
| Supported idea
"Emotions!!"
| 1 year ago
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I am with Makrand 100%. All your quality, service, value for money will come in play only and only after I use your brand. And only my heart will take me to a brand, my brain is too analytical to decide a brand...So first of all it should...
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jairaj shyam prasad
| Supported idea
"Using same marketing materials"
| 2 years ago
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yes Jayanth, u r right in suggesting frequent change and innovations in marketing or brands.but i thing periodic data collection from users will also help to retain market share.but one has to admit honestly that all these theories will go wrong...
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Ideate: "Branding Mistakes" deleted from your view.
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(rate this)
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Yes
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3
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10
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No
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ravi vyas
| Argues in support of
"No"
| 1 year ago
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Brand loyality would be rrelated to the product type i.e its usage- for cars, appliances which people use for longer period and have an overall experience of utility, safety economy etc, in such instances probably some incentives can get the...
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harshika sarbajna
| Argues in support of
"Yes"
| 2 years ago
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I believe brand loyalty can be bought in some ways. A 5$ /250/- off coupon will encourage many people to go for Pizza place B even though they prefer place A over B usually. Continuing to give such offers/promotions to end consumers does bring...
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Denis Somoso
| Argues in support of
"No"
| 2 years ago
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The issue for brand loyalty is an intangible asset for brand owners… why? Because a person would be loyal to the brand only if he satisfied the quality and price of the product they bought. Because of it, an intangible asset of the brand owner...
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Debate: "Can brand loyalty be bought?" deleted from your view.
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(rate this)
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The brand strategy drives the business plan
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2
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12
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Business strategy must comes first
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DEVRANJAN DASH
| Argues in support of
"Business strategy must comes first "
| 2 years ago
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A business strategy is the 1st step as it is the macro level planning in terms of Identfying the need, want and Demand of the clients be it B2B or B2C scenario. This is followed by undestanding the customer segment to which one can cater to hence...
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Meena Deshmukh
| Argues in support of
"The brand strategy drives the business plan "
| 2 years ago
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Brand cannot/should not be viewed as an isolated element,but a key component of the business model.Business and brand strategy are two sides of the same coin.If two are seen as different things then the business plan will suffer since it does not...
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Makrand Bhave
| Argues in support of
"Business strategy must comes first "
| 2 years ago
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Identifying a Business means that you have seen an opportunity to enter the domain with a plan. The plan includes a brand / product / service. So when you have an identified area of business, you then plan to set up its objectives and its goals....
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Debate: "Brand Strategy versus Business Strategy: Where do you start?" deleted from your view.
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(rate this)
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Companies make major branding mistakes, some real doozies. One company wanted to tout itself as the most innovative, even though it spent zero dollars on research and development. Another acquired a well-respected competitor and then immediately changed its name, leaving millions of dollars worth of good will on the table. Those are obvious offenses. Many other companies make all-too-common--subtle yet avoidable--mistakes that sap the value right out of their brands. Here are five I would caution against. Mistake No. 1: Equating branding with communications. Yes, branding includes communications. But if your branding strategy is all about messaging and advertising and nothing about business...
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Makrand Bhave
| Commented
| 2 years ago
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Fantastic! Nail in the head... These are really some basic mistakes that anyone would do to resurrect a brand or even when you start up. For me the most avoidable are mistake Nos. 2,3 & 5. You might still be able to do away with overpromising with...
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James Masih
| Commented
| 2 years ago
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Yes indeed all the points are exactly showcasing the real mistakes that happen in the industry today...overpromising is what most of them do...and price changes are really bad......thanks for sharing
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Insight: "Top 5 Brand-Busting Mistakes which one should Avoid " deleted from your view.
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(rate this)
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Branding
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0
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1
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Direct response marketing
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Jayant Vishnu
| Argues in support of
"Direct response marketing"
| 2 years ago
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In my view Small enterprises cannot compete with the big brands and neither are they equipped to wait for years to build their brands. Therefore, direct response marketing is the perfect solution. It is better to emphasize direct response...
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Debate: "Small Business: Direct Response vs. Branding" deleted from your view.
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(rate this)
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Now-a-days i have seen that even banks are focussing on building their brand value whereas traditionally banks are just a source where we can keep an account of our financial things.So is there a nee...
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Makrand Bhave
| Answered
| 2 years ago
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I would say that Banks have finally realised that its their members that make them what they are! They are waking upto customer service and its importance in retaining their own member base! Its more important for them to ensure that their...
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sujit Kumar
| Answered
| 2 years ago
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During the present situations when the Banking market especially private sector has become too hazy to have faith, yes brand management do work. Also loan and other offers worlks only if you have created a good faithful brand Image, else whatever...
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Answer: "Why has brand management become so important in banking?" deleted from your view.
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(rate this)
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Advertising
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13
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27
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R&D
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Khadar Basha Abdul
| Argues in support of
"R&D"
| 1 year ago
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If the Discussion Starts from Brand .... The main required thing is R D... The R D can Develop a new products.... More effectively .....But an Good Advertisement can Increase a sales for an instant... if the product is bad .... everything is...
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Bedanta Soibam
| Argues in support of
"Advertising"
| 1 year ago
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an attractive advertising help in brand proliferation
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Makrand Bhave
| Argues in support of
"R&D"
| 2 years ago
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Every brand that is put in the market for success after the business plan has to undergo a series of R D tests. Because a brand needs a positioning and a trigger for it to be tried. Advertising would naturally come after as R D would give us the...
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Debate: "Which helps more in building a brand-Advertising or R&D?" deleted from your view.
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(rate this)
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1
Focusing Too Much on the Technology
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advertisements can play havoc!!!make sure the logo, in form, colour and minute details are maintained in all advertisements,
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T V MANIPRASAD
| Added idea
"advertisements can play havoc!!!make sure the logo, in form, colour and minute details are maintained in all advertisements, "
| 2 years ago
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often the agencies tend to make changes in colour etc of the logo, this is not advisable
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Dayanand Deshpande
| Added idea
"Focusing Too Much on the Technology"
| 2 years ago
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Websites are not technology - integrating them with CRM or ERP systems are very technical issues and should be treated as such. But building a website is a function of marketing. In today's world, a website is a marketing tool - whether it be a...
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Ideate: "Web Strategy Mistakes by Brands" deleted from your view.
Prev1NextShowing 1 - 9 of 9
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