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using children in advertisements is ethical or unethical

Tags : using children in advertisements is ethical or unethical
Industry : Advertising/PR/MR/Events
Functional Area : India
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About "using children in advertisements is ethical or unethical" topic:

Nowadays advertisement with children influencing market very highly. Marketers are using children in their commercial advertisements to push their sales. Because indian children are allowed to watch each & every advertisement in the television, so marketers are taking advantages of it. As marketers are using children in their commercial advertisements, it influence lot to indian culture as well as indian childrens to push their parent for particular products. Some of the advertisements are very relevant to children where marketers should use children to promote their products in the market otherwise they cant. For instance, Ads of Horlicks, Johnson & Johnson etc. But apart from this there are many commercial ads where marketers use children even the products are not for children like, Super Nirma, Surf Excel etc. which is irrelevant for marketing point of view. These types of ads are only for to win emotion of the customers. Using children in advertsments particularly in India where many people cant afford the products but children force them to buy those products which affect their economic levels, so marketers should go for children advertisement for their relevant products only. 

1 debates , 1 question on topic: "using children in advertisements is ethical or unethical"
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Unethical 
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 Ethical
bindumalik  |  Argues in support of  "Unethical"  |  1 year ago
making children a part of advertisement to win customer is justified till the time advertisers are showing an ad which justifies the emotions of customers but using them as a mere tool in any nonsense ad like representing them as lovers where a...
Mohammadarif.A.Shaikh  |  Argues in support of  "Ethical "  |  2 years ago
Dear friend Prakash, The advertisement which are shown on the tv are from the company point of view.The children are used in the advertisement for the emotional attraction of customer.The children are shown in the advertisement of Adani power,...
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Debate: "Using Children in Advertisements is ethical or unethical for Indian Societies." deleted from your view.
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Print ad of Volkswagen, reads like The New beetle. best gifted. In the ad New Beetle is quoted as 'the perfect gift this wedding season'. Doesn't this ad break the law of ethical advertising? 
vinayak tiwari  |  Answered  |  1 year ago
marriage is one of the purest bliss to happen in anyone's life.... the gift, as per me is the gift of the coveted life partner who enters in our life through this rich institution...   salute to the creative spirit of Volkswagen.........   it...
Basil Cheriyamadathil  |  Answered  |  1 year ago
yes, dowry is not a gift unless if they picture it with bride seated inside the car and groom shaking hands with her parents outside :)
Saurabh Awasthi  |  Answered  |  1 year ago
I don't think its violating the advertising law. It just states gift... so dowry has nothing to do with it. This is Indian mentality.... :):)  Its a innovative way of reaching the target segment...... 
 
 
Answer: "Volkswagen's new print ad's tag line says, "Marriage does come with its rewards." Ain't this ad is promoting 'Dowry'?" deleted from your view.
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