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Mobile Marketing
Using Mobile Advertising to Drive Engagement
Tags :
mobile marketing, mobile marketing sms, mobile marketing trends, mobile content, mobile marketing and, mobile marketing campaign, mobile, marketing, mobile advertising, advertising, brand marketing,
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Advertising/PR/MR/Events, Communications and Networking
Functional Area : Communication |
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About "Using Mobile Advertising to Drive Engagement" topic:
How can mobile advertising be used to drive consumer engagement? Discuss on how to effectively leverage mobile advertising to achieve campaign success.
3 insight
, 2 debates
, 3 idea contests
, 1 question
on topic: "Using Mobile Advertising to Drive Engagement"
Prev1NextShowing 1 - 9 of 9
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more spreading of 3G handsets
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Advertising Standards
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Sonal Singh
| Supported idea
"more spreading of 3G handsets"
| 2 years ago
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Mr. Bajpai is right.By giving new looks to the mobile and introducing 3G range of handsets mobile advertisements can be promoted to a huge extent...
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Shahnawaz Islam
| Added idea
"Improved Spectrum"
| 2 years ago
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Increase in spectrum would be extremely essential since spectrum can be either the pipeline or the bottleneck for growing mobile advertisements. Without the spectrum, the advertisers will be unable to showcase their advertisement and reach their...
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Ideate: "What will support the Growth of Mobile Advertisement?" deleted from your view.
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Yes
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1
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No
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Shyamal Maity
| Argues in support of
"No"
| 3 years ago
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I think its lagging because mobile arena is new and therefore undeveloped. There are fewer metrics for mobile advertisers; also agencies aren't sure how to adapt to the different levels of the mobile marketplace, this is what i feel.
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Abhinav Garg
| Argues in support of
"Yes"
| 3 years ago
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Yes, marketers are doing well, they are jumping into mobile advertising in full force, the opportunities of the mobile channel are becoming clear to marketers of all kinds, thanks to the growth of mobile as a consumer technology. We’re getting to...
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Debate: "Are marketers doing enough with their mobile campaigns?" deleted from your view.
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1
Endless users
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Young crowd
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Shyamal Maity
| Supported idea
"Endless users"
| 3 years ago
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i don't know i may be wrong here but i guess India has the second largest mobile phone users in asia after china, so mobile advertising is coming in a huge way ppl. so the numbers are expected to go more in future as he has suggested, this makes a...
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Amit Madhav
| Added idea
"Young crowd"
| 3 years ago
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Most of the country's population is very young, mostly below 30 yrs and this is a huge factor, as young people they are always on their feet and advertizing through their mobiles is a huge thing, and they are the ones who are spending a lot than...
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Ideate: "What are the factors that will make Mobile advertising a Big Hit??" deleted from your view.
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Privacy Issue
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Limited Screensizes
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Jayant Vishnu
| Supported idea
" Technical limitations"
| 2 years ago
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I agree with Mr. Navneet. Running and ad network across these devices makes existing ad serving technology look like the work of toddlers. Cell phones have still lot to develop for many advertisements. These limitations are preventing the spread...
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Deepak Agrawal
| Supported idea
"Privacy Issue"
| 2 years ago
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I think privacy is the reason that prevents spreading of advertising through mobile. Advertising through mobile is not like broadcasting where you broadcast something and it is upto individual to tune into that broadcast just like add through...
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Ideate: " Factors preventing the spread of advertising through mobile devices?" deleted from your view.
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In its Mobile Metrics report published for the month of August, AdMob, the world’s largest mobile advertising marketplace, reported that the company served more than 35 million ads on this popular device during the month. The company’s new rich media ad units designed for the iPhone have been live for just over a month and now have a reach of more than 100 million impressions worldwide each month. Ads on the iPhone deliver strong engagement for advertisers with triple, on average, the already high click-through-rates seen on mobile. This speaks volumes about the opportunity that iPhone offers for mobile advertising. Speaking at CTIA WIRELESS I.T. Entertainment 2008, Omar Hamoui, founder and ...
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Vinayarajan KV
| Commented
| 3 years ago
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advanced electronic gadgets makes the professional life easy
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Rajdeep Rathod
| Commented
| 3 years ago
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iPhone is definitely opening some exciting doors,What's important for mobile advertising is, user base to consume the advertising. If one see a significant amount of iPhone traffic on those formatted-for-mobile sites than definitely mobile...
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Insight: "Should iPhone Be The Only Focus For Mobile Advertisers?" deleted from your view.
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Today, companies that want to stay ahead need tools to do so and Mobile marketing is one such tool. This method of advertising allows businesses to connect to those that they need to much more effectively then what it used to be in teh past. In this the organisations send messages to mobile phones to promote a product or a service or giving them any other message. Mobile marketing works for several reasons. Convenience: It is much more convenient not only for the consumer but also for the comapny to tell what they have to tell without much of waste of time and money. Also it allows individuals to receive the information they need to reach their goals, when they need it. It is convenient bec...
Insight: "Mobile Marketing: Why This Method Of Advertising Is Working" deleted from your view.
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Pramod N
| Answered
| 2 years ago
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DO get in touch with me, I can help you out in installing bulk sms in your company at a lower cost price. or I can send sms to others with my database, at a lower cost.
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sachin
| Answered
| 3 years ago
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For marketers, mobile marketing and advertising has great promise - it combines the wide reach of television with the precision of direct marketing and the tracking potential of the Internet. Mobile marketing campaigns using SMS, and more recently...
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Answer: "Mobile Advertising - is it really worth it for Network Operators?" deleted from your view.
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Should go for SEO(Search Enginee Optimisation)
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3
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Should go Email & Cold Calling
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Dhiraj Wohra
| Argues in support of
"Should go Email & Cold Calling"
| 2 years ago
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This is a Sane option to opt for, because believe me i have seen a start up grow, even if your Website appears on the first page of any search engine....it doesnt guaranty you customers but cold calling does. Also emailing doesnt solve any...
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Mohit Aggarwal
| Argues in support of
"Should go for SEO(Search Enginee Optimisation)"
| 2 years ago
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Hi Anurang interesting debate but your comment confused me to take a side and comment. I will say SEO will be a better option. Nowadays many startup companies are trying to master in SEO because it is the best medium to reach people easily. Today...
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Debate: "What should be the marketing and advertising strategy of start up companies as they cant invest much on that?" deleted from your view.
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We take this opportunity to introduce ourselves as one of the leading company in diverse fields in the country. We are professionally managed organization engaged in Advertisement with long experience. Indian Railways is the largest and cheapest means of transportation used by hundreds of lacs of people every day 24x7. Therefore, Advertisement through railways is the most effective advertising medium, both in cost effectiveness and penetration levels. We are the pioneer media company engaged in the field of Media, Entertainment, Advertising, Branding, Exhibitions etc. We have obtained the rights to market some of the avenues under Indian Railways. We provide branding options on the ou...
Insight: "Advertise in railway through various media segment" deleted from your view.
Prev1NextShowing 1 - 9 of 9
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These days as I switch on the tv or radio or look at a hoarding I do feel that power of ads I see. There are few innovative ads but rest all are stale. I do not understand many of these ads, their purpose looks so unclear that I feel that......
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Many advertisements come and go.. Few make an impression on our mind.. Impression might be good , bad and at times ugly!!! The government has cracked down on "obscene" deodorant advertisements directing advertisers to modify them or take them off air. The I B ministry has asked the Advertising Standards Council of India (ASCI) to take action and submit a report within five days. On one side are the good ads like one of our Toostep user posted "wRite to change" ( Hath Uthao ) and on other hand are these ads.. It becomes more important because even the kids watch tv and ads will be viewed by all.. Many parents have hard time explaining to their kids that what it actually is and why should they change the channel. While the other group of people says why is this county with world's second largest population offended by sexuality? What is your point of view here?
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In May, LinkedIn launched a USD $ 4.3 billion IPO at USD 45/per share, stock debut USD $ 120 on very first day of trading leading the valuation of USD $9 Billion. According to data provided by Morningstar, 42 Mutual Funds now own shares of social networking site LinkedIn (LNKD), which is being traded more than double its May IPO price of $ 45. Having rejected a USD $ 6 billion bid from Google last year, Group buying website Groupon is planning to launch later this year, priced at between $15 billion and $ 20 billion. The company has been called the fastest-growing in history, as its earnings rose from $ 250,000 in the first quarter of 2009 to $ 650 million in the same quarter this year. Online social gaming company Zynga is also planning to float, valued between $15 billion and $20 billion. Other funds have also slowly started added positions in Internet business. Internet radio service Pandora Media (P) is trading for 19% more than its June IPO price, while HomeAway is up 52%....
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Why is using email marketing services sometimes a better option than direct mail? There are many options available to the business or charitable organization that is in need of a way to better communicate with their target audience. Two of the most popular are email marketing and direct mail. While both have their pros and cons, email is often a better option than its traditional counterpart. This article will explain why by highlighting some of the advantages it has over direct mail. Cost Effectiveness One of the best qualities email marketing has going for it is its low cost. The price you would pay to reach hundreds or even thousands of contacts is downright cheap in comparison to trying to connect with the same number of people with direct mail. More businesses are finding out that such traditional methods are cost prohibitive in today’s economy. With direct mail, you have to factor in the cost for creating your actual marketing materials, printing it all out, and mailing it to...
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