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We are branded

Tags : brands, big brands, branded items, branded clothes, levis, electronic brands, brand value, price for money, price war, money, sales, half price sales
Industry : Consumer Durables, Retail Chain/Logistics
Functional Area : Purchasing, Branding, Innovation
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About "We are branded" topic:

The world wants everything branded. From accessories to clothes to the things in our house. And to buy them we wait for sales. Things have definitely changed and that such sales go on all year round now . The only thing we can question here is why is the stuff originally priced so high and then is sold at 50 or even 70% off which means they are still making profits and still we go for such brands. Why? How will the world look without these brands? Are brands necessary and do they guarantee the quality of the product? 

5 insight , 1 debates , 1 question on topic: "We are branded"
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Yes 
23
VS
8
 No
By : Meena Deshmukh
Jaygopal Raghavan  |  Argues in support of  "Yes"  |  1 year ago
Unfortunately yes ! thats the price retail is paying today for its troubles. In a country like ours price plays a very crucial role. You should have deep pockets and patience to back your brand to sell normally in the marketplace. This has of...
Virag Shah  |  Argues in support of  "No"  |  1 year ago
not at all. Majority such things happen in Retail sector, home appliance and many other segments. But, it does not mean that, it values go down. Majority today the war is going about "Pricing" as well as brands are finding innovative ways,...
Meena Deshmukh  |  Argues in support of  "Yes"  |  1 year ago
I think it is time to go back to the small shops which has unique and affordable items which stand out. May be this is the high time the brands should understand what it stands for.
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Tata Tea 25 years old brand is celebrating silver jubilee   with India as well also one of the leading company in Tea segment. Almost Hindustan Unilever Ltd Tata Tea both are dominated in Indian tea market. As a corporate brand TATA, very strong brand equity, trusted brand and Tata always trying to fulfill its commitment towards consumers. Tata is always ahead in CSR (Corporate social responsibilities) activities, always try to connect with Indian Nations by conveying good message to Indian people. The uniqueness of Tata is about whenever it will be promoting any brand with Indian nation, you will be assure finding that first phase of campaigning promotion with Indian nation then 2 nd  phas...
By : Virag Shah  | New post
 
 
Insight: ":Jaago re, jaago re, jaago re" Awakening by Tata Tea 25 year Old brand" deleted from your view.
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BRIEF INTRODUCTION :- We all know about mobile handset market, its scenario, overall market trend, demand etc.Mobile handset market competition is going high as compared to brand growth. Day by day new entry is also increasing and every company is finding various ways to sustain in market, cover market share from other brand or untouched area etc. Not only in mobile handset but also in telecom service providers. Both are facing same situations. Today, everyday we are facing an advertisement of various mobile handset in which 'PRICE with lot of features' very important factor. Majority all brands are focus on Pricing part and giving advertisement full page or half page in news paper. Whereas...
By : Virag Shah
Saquib Alam  |  Commented  |  1 year ago
Nokia is the best brand in mobile handset industry. It is true that people are inclining towards cheaper handsets. But even today those who don`t want to compromise with quality prefer Nokia`s handsets.
Virag Shah  |  Commented  |  1 year ago
Yes, true sumanji.. Thanks for share your views..Nokia is still on no.1 position despite of Samsung's strategy. However, Samsung is sill trying to take over Nokia and already break Nokia'a market. But, on service point of vie Nokia is still good...
 
 
Insight: "Ways to sustain in competition = NOKIA (connecting people)" deleted from your view.
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Recently, a giant retail chain Big Bazaar (Future group) has made change in its corporate logo and celebrated successfully 10 years. It has developed nice television commercial campaign for new look and corporate branding. It is a core competency of Big bazaar that always coming with promotional offer with quality branded products. Now, it has come up with new campaign for New Year with promotional price offer where consumers can celebrate New Year party well. The campaign has released with limited period offer from 17 th December, 2011 to 1 st January, 2012 with the punch line of “Saste Main Party”. We all know that today everything is becoming costly and hike in price of many things day b...
By : Virag Shah
SUMEET DIKSHIT  |  Commented  |  1 year ago
Big Bazaar is no way 'sasta'.Being one of the early entrants they are exploiting the word,a certain basket only is slightly cheaper while other goods like private labels(without any quality guarantee)sell like branded owing to unaware consumer.At...
Virag Shah  |  Commented  |  1 year ago
Yes,Mr.Ricky its good competition and especially benefit to consumers in low -price. However, Provision store/Kirana Stores market is going well. Thanks for sharing views.
 
 
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Chyawanprash concept: - Basically, it is Ayurvedic health tonic which makes you healthier, maintain your immunity system make it stronger, gives lots of energy and rejuvenator. The Chyawanprash is mixer or composition of pure Ayurvedic – herbal elements, originally the word Chyawanprash came from Rishi Chyawan at the ancient time. Chyawanprash is also known as chyavanaprasha , chyavanaprash ,  and chyavanaprasam as well widely used in India. It is also known as ‘Elixir of life’   because it gives highly nutrition’s.    And, Chyawanprash is widely use in India at the time of winter season; it can be useful for everyone from small children to aged. Now, winter season is starting slowly and Ch...
By : Virag Shah
 
 
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Company Brief:- Vini group of company has established in March 2010, a founder of company Mr. Patel had been working with Paras pharmaceutical as well as handle many brands of Paras pharmaceutical. Vini group of company is offering various cosmetic as well as healthcare products. As well, it has been released only cosmetic, skin care and hair care brands. There are few brands available in market like ‘White Tone Face Powder, Quco Hair perfume, 18 + Deodorant’. All brands are taking position in market as respectively segment and trying to cover up market share. Overall, brands are targeting on premium segment and more targeting to youth class categories. Recently, Vini group has released new...
By : Virag Shah  | New post
Ajeet Pratap  |  Commented  |  1 year ago
The Vini group has come up with virgin ideas to position its brands among competitors to stay out of competition. I would rather see the campaigns & strategies as "Brand Promise". Promise & keeping it anyway is of paramount importance for any...
 
 
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I am Doing Job in Toshniwal Industries Pvt. LTd. As Senior Executive. My Job timing is 9  to 5.30. I am able to do part time job after 6 pm. So Pls. Suggest me which type of job is suitable for me. a...
By : Deepak Alwani
S. Muralidharan  |  Answered  |  1 year ago
Teach finance for non-finance executives, teach home-makers about the management of funds, investment options and opportunities, saving plans for education of their children, etc. Think of a week-end model!
Mohammad Bakhsh  |  Answered  |  1 year ago
Thanks,Virag for referral. i am also aware of on line jobs,yet to be confirmed.Please use these options after due verifications.
 
 
Answer: " Suggest Me any Genuine Part Time Job which i can do after 6 pm. so that i can utilize my this spare time in making some money" deleted from your view.
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Free Style Marketing How many times have you been to a business conference that guided the world to sell things for free? Well, if you never heard about one, then you need to know about Nokia World 2007 Conference where Chris Anderson, Editor in Chief talks to the world referring to this. The campaign broke all the traditional rules of selling a service product. As per Chris, the new way to sell today has changed focus from the actual product to the complementary product or supporting product that could enhance the selling of original product. Chris talks about the new selling concept of 0 + 2 = 2 in contrary to the old concept of 1+1 = 2. Now, what the hell does he mean by this Maths..? Consider Company A that sells both - the products and the services on the same products. As per the traditional earning model Company A earned Rs 1 revenue from selling the product and Rs 1 revenue from the services on the product. The modern way of selling sacrifices the revenue on product to earn...
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Sales Promotion   Sales promotion consists of a diverse collection of incentive tolls, mostly short term, designed to stimulate quicker and / or greater purchase of particular products/services by consumers or the trade:   Concept of Sales promotion   Sales Promotion is an important method of promotion which supplements personal selling and advertising effects. According to American Marketing Association'   "Sales promotion includes marketing activities, other than personal selling, advertising such as displays, shows and expositions, demonstrations and various non-recurring selling efforts not in the ordinary routine." Sales promotion includes free samples, premium on sales, sales and dealer incentives, contests, fair and exhibition public relations activities etc. Sales promotion are those activities, other than advertising and personal selling and stimulates market demand for products. The basic purpose is to stimulate on the spot buying by prospective customers through short...
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