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What is branding?
Tags :
branding, Corporate Branding, what is branding?, branding strategy, online branding, brand development, brand design
Industry :
Advertising/PR/MR/Events
Functional Area : Branding |
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About "What is branding? " topic:
This topic will answer following questions and address topics like:
2) What is the difference between brand development, brand strategy and branding?
3) How can business benefit from branding?
4) What is online branding? Tips and tricks.
Hope you will like it.
2 insight
, 1 debates
on topic: "What is branding? "
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This post is a part of series of article on branding. The previous post was “Branding is the most oversold but least understood expertise” . Breaking the myths and discovering the facts. You won’t believe one gentleman really mailed me the recipe for a unique sushi dish. And this enthusiastic lad was so serious about the whole thing that he also sent me a list of good restaurants in Delhi where I can go and have it. I nicknamed him “sushi peddler” (What say? J). Well now let’s get back to the job of defining brand and branding. Definition of Brand (Bookish): Brand: Distinguishing name or symbol (logo) designed to identify the origins of a product or service, differentiate the product or ser...
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Joydeep Dasgupta
| Commented
| 1 year ago
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The conversation (process) involved in creating a unique name and image for a product / service which is so overwhelming is acknowledged praised and adopted by the consumers' mind across geographic boundaries, where communication through...
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Pervara Kapadia
| Commented
| 1 year ago
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Interesting topic. Branding is creating an identity of product / service. For this various parameters are to be adhered to. For instance you are a brand yourself.Thanks Suhel for starting this.
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A Brand is a name of a product service or concept that is publicly distinguished from other products services and concepts so that it can be easily communicated and usually marketed. Branding is the process of creating and disseminating the brand name. Positioning the name of the product service or concept in the minds of the consumer in a profitable/(may be)unprofitable manner is called branding.
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Ajeet Pratap
| Commented
| 8 months ago
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I agree with Mr. Khan,it's not something that can be expressed in 2-3 lines. It's very time taking process to distinguish yourself from crowd. I'd recommend you to go through a book called "Kellog on Branding", you will get your answers.
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Nilay Sahay
| Commented
| 8 months ago
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in simple word ,Brand is a promise to deliver satisfaction
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Suhel Khan
| Commented
| 2 years ago
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Hi Ankur, Good question..I love conversing, debating, on this topic..i could have answered it here but i think its bit long to accommodate the content here. Just follow this link here to see it on my blog http://khansuhel.wordpress.com/2009/02/28/...
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Insight: "What is Branding?" deleted from your view.
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Yes
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No
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Mangala Shetty
| Argues in support of
"No"
| 1 year ago
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Now the trend is use and throw, New generation dont like to use branded for so many year, branded is expensive so we cant throw it in one or two months. style is change day by day.
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rakeshbhatnagar
| Argues in support of
"Yes"
| 1 year ago
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Yes branding product is necessity because your product will stand at a certain levl and there will be no comparison .
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Arun
| Argues in support of
"Yes"
| 2 years ago
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Branding of a product should basis the choice of customers. While we understand not every one can choose anything on a brand in Indian Market, it is obvious that 80% of the population do not go with the brand.but the vital 20% market is based on...
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Debate: "Branding product is necessity" deleted from your view.
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Marketing Capsuls - Aflac How a "duck" transformed Aflac's brad recognition and improved Market Share? Background The American Family Life Assurance Company (later Aflac), founded in 1955, became the first company in the world to offer insurance against cancer, it best selling product till year 2000. It expanded its offerings significantly in 1980 and by the late 1990 it sold a verity of policies from Dental Care to short term disability and adopted an acronym "AFLAC" as its official name. The company excelled at providing policies that helped pay out-of-pocket expenses not covered by someone's primary insurer which was also known as supplemental insurance. Aflac was well respected in the industry and also got listed in Fortune's 100 best companies to work for in the US in 1999. By year 2000, the company was insuring 40 million people. Regardless of multiple insurance plans under its portfolio, the company's revenues were majorly dependent upon the sale of Cancer Insurance since...
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We know that Ecommerce is the most happening trend of the day. After the emergence of ecommrce, companies who made an X turnover are enjoying 5X turnover these days. An online store for your business can change the way customers looked at your product/service. Open your web store with Nichesuite starter pack(NSP) for just rs 60,000! you get Webstore Catalogue management Inventory Order fulfilment Payment gateway integration Shipping integration Plus free maintenance for a year! Get in touch for several more options that suit your business needs, TODAY! Contact: Nichepro Technologies Pvt Ltd 4th Floor, A, Block,Brigade Software Park, Banashankari 2nd stage, Bangalore-560070. India. Tel:080 66730680, 080 66730694 http://www.nichesuite.com/requestfordemo.html
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Marketing Capsuls - Aflac How a "duck" transformed Aflac's brad recognition and improved Market Share? Background The American Family Life Assurance Company (later Aflac), founded in 1955, became the first company in the world to offer insurance against cancer, it best selling product till year 2000. It expanded its offerings significantly in 1980 and by the late 1990 it sold a verity of policies from Dental Care to short term disability and adopted an acronym "AFLAC" as its official name. The company excelled at providing policies that helped pay out-of-pocket expenses not covered by someone's primary insurer which was also known as supplemental insurance. Aflac was well respected in the industry and also got listed in Fortune's 100 best companies to work for in the US in 1999. By year 2000, the company was insuring 40 million people. Regardless of multiple insurance plans under its portfolio, the company's revenues were majorly dependent upon the sale of Cancer Insurance since...
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WE HAD A GOOD NUMBER OF INVENTORS WITH GREATER VISION ABOUT THE SOCIETY. INVENTORS HERE NEED NOT BE A PATENTED. BUT IT SHOULD HAVE BEEN A BREAK THROUGH IN A PARTICULAR INDUSTRY. EG. 1. FILM-SATYAJIT RAY, 2. WIRELESS TELECOMMUNICATION-J.C.BOSE 3.......
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