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What is branding?
Tags :
branding, Corporate Branding, what is branding?, branding strategy, online branding, brand development, brand design
Industry :
Advertising/PR/MR/Events
Functional Area : Branding |
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About "What is branding? " topic:
This topic will answer following questions and address topics like:
2) What is the difference between brand development, brand strategy and branding?
3) How can business benefit from branding?
4) What is online branding? Tips and tricks.
Hope you will like it.
2 insight
, 1 debates
on topic: "What is branding? "
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This post is a part of series of article on branding. The previous post was “Branding is the most oversold but least understood expertise” . Breaking the myths and discovering the facts. You won’t believe one gentleman really mailed me the recipe for a unique sushi dish. And this enthusiastic lad was so serious about the whole thing that he also sent me a list of good restaurants in Delhi where I can go and have it. I nicknamed him “sushi peddler” (What say? J). Well now let’s get back to the job of defining brand and branding. Definition of Brand (Bookish): Brand: Distinguishing name or symbol (logo) designed to identify the origins of a product or service, differentiate the product or ser...
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Joydeep Dasgupta
| Commented
| 2 years ago
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The conversation (process) involved in creating a unique name and image for a product / service which is so overwhelming is acknowledged praised and adopted by the consumers' mind across geographic boundaries, where communication through...
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Pervara Kapadia
| Commented
| 1 year ago
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Interesting topic. Branding is creating an identity of product / service. For this various parameters are to be adhered to. For instance you are a brand yourself.Thanks Suhel for starting this.
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A Brand is a name of a product service or concept that is publicly distinguished from other products services and concepts so that it can be easily communicated and usually marketed. Branding is the process of creating and disseminating the brand name. Positioning the name of the product service or concept in the minds of the consumer in a profitable/(may be)unprofitable manner is called branding.
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Ajeet Pratap
| Commented
| 1 year ago
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I agree with Mr. Khan,it's not something that can be expressed in 2-3 lines. It's very time taking process to distinguish yourself from crowd. I'd recommend you to go through a book called "Kellog on Branding", you will get your answers.
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Nilay Sahay
| Commented
| 1 year ago
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in simple word ,Brand is a promise to deliver satisfaction
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Suhel Khan
| Commented
| 3 years ago
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Hi Ankur, Good question..I love conversing, debating, on this topic..i could have answered it here but i think its bit long to accommodate the content here. Just follow this link here to see it on my blog http://khansuhel.wordpress.com/2009/02/28/...
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Insight: "What is Branding?" deleted from your view.
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Yes
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No
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Mangala Shetty
| Argues in support of
"No"
| 2 years ago
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Now the trend is use and throw, New generation dont like to use branded for so many year, branded is expensive so we cant throw it in one or two months. style is change day by day.
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rakeshbhatnagar
| Argues in support of
"Yes"
| 2 years ago
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Yes branding product is necessity because your product will stand at a certain levl and there will be no comparison .
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Arun
| Argues in support of
"Yes"
| 3 years ago
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Branding of a product should basis the choice of customers. While we understand not every one can choose anything on a brand in Indian Market, it is obvious that 80% of the population do not go with the brand.but the vital 20% market is based on...
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Debate: "Branding product is necessity" deleted from your view.
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A brand is a name that distinguishes a product from others. It has its own identity in the market with its symbol and tagline. When we talk about brands in rural markets some of the names which come to our mind are Rajdoot Bikes,Ghari Detergent,Dolly TV and chic shampoo etc Findings indicated that good quality, value for money and sense of identity with brand were likely to act as key determinants of a FMCG brand in rural India. Better finish and good looks, recommendations from retailers were found be key determinants of a consumer durable brand in rural India. Lets throw some light on agro inputs also like pesticides, fertilizers, manure, seeds, tractors, harvesters, pumps and threshers etc. In this regards marketers are following market specialization strategy.HYV seeds are also becoming popular among the farmers. It is a known fact in rural areas that price plays an important role in rural markets for purchasing the products. Now the New Era of marketing is changing the...
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Private labels V/s national brands-The undercurrent battle! This is very interesting to note that what is making national brands vexing is not the competitors alone but the surge of private labels which seems to be eating out major chunk of the pie, traditionally a part of the appetite of the former. Private Label Manufacturer's Association categorizes PL manufacturers into 4 main categories: Large national brand manufacturers that utilize their expertise and excess plant capacity to supply store brands. Mall, quality manufacturers who specialize in particular product lines and concentrate on producing store brands almost exclusively. Often these companies are owned by corporations that also produce national brands. Major retailers and wholesalers that own their own manufacturing facilities and provide store brand products for themselves. Regional brand manufacturers that produce private label products for specific markets. In 2008, private labels had taken over 25% to 50% in...
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Software has become easier to customize in the past decade, but hardware, for the most part, remains closed: Apple's battle to keep people from hacking the iPhone is a case in point. Although most consumer electronics are collections of smaller devices--cell phones typically include cameras and voice recorders, for example--users can't swap out the devices or modify the way they work. Bug Labs , a startup based in New York City, is hoping to change that with its new device, the Bug, scheduled to start shipping late this year. The Bug would allow users to design their own electronics and customize them however they want. CEO Peter Semmelhack explains that the foundation of the device is the Bugbase, a minicomputer running Linux that users can program. It has ports for up to four device modules, which snap in and out of place. Among the first modules the company expects to offer will be a GPS system, a camera, a motion sensor, and an LCD screen. But it also plans to offer new modules...
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